Please note the recent location change

For as long as there has been fundraising, there have been two cornerstone strategies: acquisition and cultivation. Join us to take a look at some of the ways – including email marketing, online events, and social media – that nonprofits are using the Web to acquire new supporters and reinforce relationships with those already supporting.

SCHEDULE: 5:30 Networking 6:00 Presentation 6:30 More networking

Chad Norman and Allison Van Diest from BlackBaud will give us top ten tactics organizations are deploying over the web to support their goals.

Chad Norman is the Internet Marketing Manager for Blackbaud, where he is responsible for corporate website content, social web strategy, email marketing, community management, and search engine optimization. Chad is editor-in-chief of Blackbaud Blogs, where he also writes his own blog "Webby Things". As host and producer of The Baudcast, he brings together industry experts from around the world to discuss nonprofit technology issues on this biweekly podcast. In 2007, Chad founded Go Green Charleston, a technology-focused nonprofit that helps Charleston-area residents connect, stay informed, and mobilize around local environmental issues. Chad has spoken for groups like AMA, PRSA, and NAYDO, and his work has been featured by The Nonprofit Times, Fundraising Well, Treehugger.com, and Neatorama.com.

The Portland 501 Tech Club is growing with your participation and turning into one of the hottest new places to learn, connect, and CHANGE within the Portland community! This is a fantastic way to keep conversations, learning opportunities and networking going throughout the community.

If you haven't already, please join the Portland 501 Tech Club at http://groups.nten.org. Please email Anna at [email protected] or Donna at [email protected] with any questions

Thursday, Feb. 12th, 2009

5:30pm - 8:30pm

Location: Renaissance on the Riverfront 136 SW Washington Ave. Corvallis, Oregon 97333

Google Map

RSVP TO: SAO by emailing sao-coordinator [AT] corvallis.sao.or.us

$5 for SAO members or students, $15 non-members Includes finger food and no-host bar AGENDA:

  5:30 - 6:15: Business Networking Time with finger food, no host bar
  6:15 - 6:30: 30-Second Mic (give us your technology business elevator pitch!!)
  7:00 Program: Jerry Saveriano, Sanda Communications - Introduction to Social Media for B2B companies.

PROGRAM:

How's your blog? Do you Twitter? Are your customers talking about your company online? Have your competitors started to use social media tools like YouTube videos, LinkedIn or even FaceBook to reach out to your markets? Social media and networks are exploding for B2B applications* and this presentation can help get you started.

SM4B2B will discuss how you can develop an online strategy to decide if SM is the best new way to engage your customers, prospects, channel partners and even your own people, whether they are on the other side of the globe or in the next cubical. And if it's the right time for your business, we'll show you how to get a fast, affordable start to test the waters.

We'll show examples of SM4B2B websites we built including what worked and what failed. We'll provide you with a set of definitions, research materials and good business reasons for going Web2.0 this year.

We'll cover key SM4B2B topics such as:

* What it is and why it's important.
* How to decide if now's the time.
* What does it cost? What will it make? Will it pay? How long will it take?
* How to start small, fast and cheap
* Should you build your own or join an industry community?
* What are the right tools, platforms and people to get started?

The Corvallis Chapter of the Software Association of Oregon is starting a Special Interest Group (SIG) to explore the best ways of growing our businesses using social media tools and helping other local companies learn how to get online putting Web 2.0 and social media tools to work. If you’re interested in seeing what we're planning to do with the SAO SM4B2B SIG (enough initials for you?), this meeting is the place to be. An objective of the SM4 SIG will be to build an online community of local companies that participate in the High Tech After Hours Conference held in Corvallis each November.

SPEAKER:

Jerry W. Saveriano, President & CEO - Sanda Communications, Inc (http://sandacom.com/)

Jerry W. Saveriano is president of Sanda Communications, a marketing, advertising and public relations agency that has for over a decade worked with high tech, software and other clients..

For over twenty-five years Saveriano has consulted and lectured internationally on advanced automation topics such as CAD/CAM, geomatics, robotics and Artificial Intelligence. He was Industrial Editor of Robotics Age magazine, founding Chairman of the Southern California Chapter of Robotics International and wrote the Pioneers of Robotics article in the Encyclopedia of Robotics published by John Wiley & Sons in 1988.

He created a series of articles and lectures on Internet Marketing and Customer Relationship Management. Jerry put on the first CRM workshop at Oregon Graduate Institute and wrote a CRM titled “E-This!” column for the Software Association of Oregon (SAO) newsletter. He has lead Sanda's Web 2.0 initiative in building online communities for B2B clients, non-profits and state agencies.

*Social Networks Get Down to Business, AUGUST 18, 2008

http://www.emarketer.com/Article.aspx?id=1006482

Think of them as digital water coolers—surrounded by thousands of workers engaged in serious business conversations.

"As compelling as the ad growth is, marketers will spend far more over the next few years to create and manage their own social networks for business customers, partners, suppliers and vendors," says Debra Aho Williamson, senior analyst at eMarketer and author of the new report, B2B Marketing on Social Networks: Engaging the Business Audience. "These business networks will serve a range of purposes, from improving customer communication and collaboration to aiding product development."

When: Tuesday, April 14 2009 6-8:30pm

Where: 1562 Se Tacoma St. Portland or 97206

Cost: $75.00

You've heard of blogs, online journals where people write about different subjects and can sometimes use them to market your business, but how does it work? In this class, Ill explain what a blog is, how it can promote your business and how you can automate it.

In this class you will learn:

• What a blog is
• How to set-up a wordpress or blogger blog
• How to use feedburner to automate your blogs
• What blog directory sites to get on to promote your blog
• How to get your blog entries onto Twitter
• How to use blog widgets with your blog
• How to let people subscribe to your blog by email
• How to make your blog professional and tasteful

This is part one of a series of classes. If you RSVP for all four classes, before April 14th, I will give you a $50 discount from the total. See http://imagineyourreality.wordpress.com/2009/04/03/how-does-your-behavioral-style-influence-potential-clients/ for details

RSVP: [email protected] or call 503-869-0163

How to use Linkedin and Biznik to promote your business

When: Tuesday April 21st 2009 6-8:30pm

Where: 1562 Se Tacoma St. Portland or 97206

Cost: $75.00

RSVP: [email protected] or 503-869-0163

Linkedin and Biznik are two of the more popular social networking sites available to professionals and entrepreneurs, but often I hear that people aren’t sure how to use these sites or how they will get you clients. I was once even told that someone thought that Linkedin was just another job hunting site. In this class, I clear up the confusion about these sites and show you how to automate them.

You will learn:

* How to set up a profile on Linkedin and Biznik
* How to use the Status update on Linkedin
* How to use the Question and Answer forum on Linkedin
* How to use Biztalk on Biznik
* What the groups feature is and how to use it on Linkedin and Biznik
* Why the recommendation/compliment can be helpful for growing your business.
* Why writing an article/putting on an event can be useful for raising your visibility.
* The protocol for inviting people into your network

The two-day eMarketing Summit brings together marketers, business owners and internet professionals from throughout the Northwest. Now in its fifth year, the eMarketing Summit, a Special Event @ InnoTech, focuses on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest's top companies.

Topics this year include successful social media case studies, search updates, online communities, lead generation, web analytics & more.

SoMe Award Winners: Real Conversation Case Studies in originality, effectiveness, and creativity Were you there at the NW SoMe Awards last month? Did it leave you wanting to know more about the people and strategies behind the award-winning projects? At our May meeting, you’ll get all the behind-the-scenes info from four award winners. They’ll speak to the how, why, and creative of their projects, sharing what it takes to be noteworthy. Of course, your questions on the objectives, execution, outcomes and metrics about their projects will yield SoMe answers.

Panelists include: Jeff Katz Project lead Twitalyzer

Hannah Smith, Embracing the love – Building a Fan Club for Tillamook® Cheese Conkling, Fiskum & McCormick

Kevin Tate Founder StepChange

Martin Stoll CEO Twisitor Center GoSeeTell Network

While this event is free, capacity is limited at Bay 13. RSVP at http://upcoming.yahoo.com/event/2570314/ before Friday, May 15, to guarantee your attendance. We’ll be cutting off RSVPs at 80 people. For more information, email us at [email protected] or tweet to us @SocialMediaclubPDX.

Hope to see you there! Social Media Club Portland

Social Media Club, the Internet Strategy Forum, and 
Jeremiah Owyang on the rooftop at WebTrends in Portland

Jeremiah Owyang with pizza and beer on the deck! Does it get any better than that?

Join Social Media Club Portland and the Internet Strategy Forum (ISF) on Wednesday, July 22, for a summer social! ISF keynote speaker, Jeremiah Owyang, will join us for a Q&A at this casual event, which will include plenty of time to hang out on WebTrends’ rooftop deck, enjoying hometown favorite Widmer beer and pizza.

Our summer social kicks off ISF, which takes place July 23-24. Of course, we have a discount for you! Use code “SMC” when registering for ISF to save 15% off the price of the full day conference on July 23. That’s just $195 to hear people at the top of their game talk about what’s working right now.

As an analyst at Forrester Research, Jeremiah is on the cutting edge of all things social media. He authored the recent report "The Future of the Social Web" and is #2 on the "Twitter Power 150 List.” We’re compiling a list of questions in advance to ask Jeremiah – post your questions to our Web site or tweet them to @SocialMediaPDX.

Buy your ticket EARLY! This event may sell out. 
Tickets are $15 in advance until midnight July 21, $20 (check or cash only) the day of the event at the door.

What: Social Media Club Portland

When: 6:00pm – Networking 6:30pm – Q&A with Jeremiah Owyang 7:15pm – Pizza and Schmoozing

Where: WebTrends Rooftop Patio 851 SW 6th Avenue, Suite 600 Portland, OR 97204

Cost: $15 in advance (credit card or paypal online) $20 day of event (cash or check only)

Tell your friends and show our sponsors some love on Twitter!


Internet Strategy Forum: @Summit Jeremiah Owyang: @jowyang Widmer Brewing: @Widmer_Brothers WebTrends: @WebTrends

Join us!

Social networking is a hot topic in businesses today. Many of us are not sure how it helps grow our business or acquire new clients or where we will have the time to add one more thing to our hectic lives. However, one thing is for sure, if we don’t come and find out, we will never have answers to these questions.

In this program, Taylor Ellwood will explain what social networking is, why it’s important to be on these sites, and how it can benefit you and your business. Hew will explain how to automate your social networking presence so you only need to spend one hour a week and still have time to run your business and live your life. In this class you will learn:

* What Linkedin, Facebook, Biznik, Twitter are and why it’s important to be on these sites or some of them.
* How to get clients and business from these sites.
* How to automate your online presence so are spending minimum time and effort, yet getting maximum returns.
* What a status bar is and why it’s a good idea to update it regularly.
* How these sites can be used to obtain recommendations and testimonials from your clients.
* The do’s and don’ts of Social networking and how to maintain a professional profile on each site.

Taylor will not only explain, but also demonstrate the benefits of social networks, and show you how you can attract more clients to your business.

Date: Thursday, July 23rd 2009

Time: 11:30pm to 2pm

Price: $35.00 per person, Lunch included

Location: 607 Main Street Suite 240, Oregon City, 97045

To register please RSVP with Diane Dahlins at [email protected]. Check and credit cards only please, when rsvping.

Create Your Own Online Reputation that Gets You Job Interviews Fast.

In this special 2 hour workshop, we will…

* Learn step by step instructions to design a professional looking résumé that attracts eyes both online and offline. I get compliments all the time, so can you.

* Understand what employers are really looking for and keywords that will bring you to the top of the pile, leaving the others in the dust.

* Open a Visual CV account and learn how to manage it so that you can easily customize your résumés for each potential employer

* Learn how to use Facebook, Linkedin and Twitter together in powerful, synergistic ways to maximize
  your opportunities to get noticed.

* Discover how to take control of the information a potential employer can get about you, and then craft it in such a way as to create a powerful and compelling image long before they meet you in person.

* Get inside the head of a potential employer and answer the 3 burning questions every interview and résumé must answer. This knowledge alone will make you virtually immune to those “tough” interview questions.

Women In GIS (WIGIS) is a network of people sharing ideas, experiences, and resources to promote geographic inquiry and support women working in GIS and related fields. WIGIS is a Special Interest Group of the Oregon and Southwest Washington Chapter of URISA.

Several WIGIS members (including a local social media guru) have been brainstorming about new directions for WIGIS that include expanding our network, opening channels of information, and more actively encouraging participation from all members. We're thinking Twitter, Facebook, a wiki page perhaps.

We invite you to join us for Happy Hour on September 30, where we hope to continue discussions in this vein. Please come if you want to bounce around ideas, learn more about social media, or just get to know other local folks who share an interest in GIS. All are welcome.

• Marcelle Caturia, Sarah Beecroft, Christina Friedle, Justin Houk, Molly Vogt

Blogs are powerful and cost-effective marketing tools any microenterprise can use. In this seminar, you will learn how to use a blog to attract clients, build your reputation, and showcase your expertise. You will leave with tips and advice on setting up a blog, managing and promoting it efficiently, and writing engaging content.

With presenter Peter Korchnak, principal of the local sustainable marketing consultancy Semiosis Communications, blogger at the Sustainable Marketing Blog, and speaker. For more information: www.semiosiscommunications.com

Seminars are $5 for MCNW clients and $10 for community members. They are held in our brand new and improved classroom space at 43 SW Naito in downtown Portland.

Please contact Anu at [email protected] or 503-896-5080 to register, and check the website the day of the event for any cancellation notices.

Let's take the mystery out of social media!

Dawn Foster will demystify some of the social media tools that are all the buzz. She'll talk about guiding principles & strategy for participation.

Tools to be touched on:

• Twitter
• Facebook
• LinkedIn
• FriendFeed
• Blogging

Monitoring your organization in the social media world is essential to your strategy. The following will be discussed:

• RSS
• Monitoring Twitter
• Yahoo Pipes

We'll break out into smaller groups based on tools after Dawn's presentation to talk specific strategy and tactics to getting set-up to successful use.

Schedule:

5:30-6:00p Networking

6:00-6:30p Presentation

6:30-7:30p Tool breakout sessions

Hope you can join us!

Dawn Foster is a Portland-based Consultant, Community Manager, Event Organizer, Blogger, Podcaster, Vegan, and Technology Enthusiast.

Dawn Foster is the Senior Executive and Practice Manager of the Olliance Group Online Community Practice. The Online Community Practice is focused on helping companies derive business value from building and participating in online communities. Dawn has more than 13 years of experience in business and technology with expertise in strategic planning, management, community building, community management, open source software, market research, social media, and RSS. See http://fastwonderblog.com/about/.

CONNECT ONLINE:

Portland 501 Tech Club at http://groups.nten.org

Connect with us on FaceBook at PDXTech4Good

Questions? Please email Anna at [email protected] or Donna at [email protected].

Girls in Tech Portland Presents Katherine Durham, Vice President of Marketing, Imaging & Printing Group, Americas, Hewlett-Packard

Topic: Shifting the Digital Marketing + Technology Mindset to Harness the Power of an Integrated Approach

Date: Thursday, October 22, 2009 Time: 6:30pm - 8:30pm Location: Souk 322 NW 6th Avenue, Suite 200 Portland, Oregon 97209

Hors d'oeuvres and wine is provided COST: $10/person (to offset cost of food/wine); at the door: $20/person Event and door prizes are sponsored by 24Notion Space is limited to 50. You must register through eventbrite: http://gitpdxdigital.eventbrite.com

For More info for our local Portland chapter, go to our facebook page: http://www.facebook.com/group.php?gid=57976769691

Monday, November 2nd, 6:00-8:00pm.

Do you want to know what Social Network Marketing is, and how to utilize it to effectively increase sales in your business? This training will cover:

• Introduction to Social Media Marketing * Social Media tools & applications * How to measure marketing campaigns * Viral marketing campaigns * And anything else 2 hours will allow

$5 for MCNW clients and $10 for community members (check or cash please). At the Mercy Corps NW office at 43 SW Naito Pkwy downtown by the Burnside Bridge.

Contact Anu ([email protected] or 503-896-5080) to RSVP. Check website (www.mercycorpsnw.org) day of the event for any cancellation notices.

We will discuss a proactive strategy that you can use tonight which will separate your from the crowd and get you interviews fast.

We’ll cover the 4 steps needed in crafting a powerful strategy. And we’ll share with you some email templates you can copy and paste to guarantee a reply. There will be time for Q&A at the end.

Join us for this fresh look on using LinkedIn to get you YOUR next job fast.

Hosted by JT O’Donnell of Careerealism.com and presented by Joshua Waldman of CareerEnlightenment.net

Join us for the first Web Analytics Wednesday of 2010, at eROI. We will be on the 4th floor at eROI, which is located at 505 Northwest Couch Street. As always, everyone is welcome, from existing Web Analytics practitioners to those with even a passing interest in the field.

Web Analytics Wednesday was founded in 2005 by Eric T. Peterson and June Dershewitz and is now the largest social networking event for Web Analytics Professionals, connecting thousands of people across the globe. For more details on Web Analytics Wednesdays, as well as a list of upcoming events, please feel free to visit Eric's site:

http://www.webanalyticsdemystified.com/wednesday/index.asp

This WAW will begin roughly at 5:30pm, with drinks and snacks provided by eROI and SwellPath Interactive. There will be a short presentation by Adam Ware from SwellPath Interactive on options and applications for real-time analytics reporting. Several tracking platforms and tools will be covered, potential application of real-time reporting in various online marketing programs will be discussed, and then some short case-studies and examples will be presented.

The expected schedule is as follows:

5:30 - 6:30: Networking/Drinks/Snacks

6:30 - 7:00: Presentation by Adam Ware from SwellPath

7:00 - 8:00: Questions/Discussion/Networking

Should you have any questions or need help locating the event, please feel free to contact us at:

Alex Williams: 503.221.6200 [email protected]

Adam Ware 503.224.9204 [email protected]

About eROI:

We Do Everything Online The core of our services is firmly rooted in email marketing and interactive, combining compelling design services with innovative online marketing software. Our proficiencies lie in establishing powerful brands online through email marketing campaigns, e-commerce websites, blogs and social networking sites. It’s no mystery that users actually rule the web, whether through web applications, user-driven content, shopping online, using email, or simply that much of what we do is based on getting visits, capturing leads, and converting sales. http://www.eROI.com

About SwellPath Interactive:

SwellPath is a boutique, digital marketing agency. We provide custom, measurable, and strategic online marketing services and offer unmatched solutions through our deep experience and desire to offer every client a truly impactful solution. We provide expert planning and execution in search marketing, social media marketing, and online advertising - connecting end results with a holistic approach to web analysis, reporting, and detailed recommendations. We value a personal connection to our clients and see this as the basis for a successful business partnership. http://www.SwellPath.com

Website: http://bit.ly/eroiwaw

While setting up a Twitter account may only take a few minutes knowing what to do with it and how to manage it is another story. Simply “doing” is no longer working. It is important we finds way to do it more efficiently and find ways to measure the value. This month’s meeting will focus on looking at some of the available tools and how we can use them to manage and monitor social media campaigns. We will be specifically focusing on tools related to Twitter and Facebook fan pages.

Bring your questions, your war stories and creative ideas.

Agenda:

5:30 Networking 6:00 Presentation 6:30 More Networking

Hope you can join us!

These Twitter meetups give local Portland/Oregon Twitter users a chance to get to know their fellow Twitter users in a friendly and relaxed atmosphere.

This meetup is in a 21+ venue. Not all meetups will be in night clubs.

We look forward to meeting you!

Portland’s premier social media and search engine marketing conference will offer attendees the newest in strategy and technological advancements.

This full-day conference will cover a variety of topics, including: social media strategy, search engine optimization (SEO), pay-per-click (PPC) fundamentals, local search, Web analytics and future trends. A reception with hosted wine and beer for attendees will follow the conference.

Hosted by SEMpdx (a Portland-based, non-profit dedicated to nurturing the development of the search engine marketing industry in the greater northwest), ten percent of the event proceeds will benefit the Oregon Humane Society.

RED CHAIR 'Studio' is designed to teach mid-level managers and Account-level Social Media professionals how to properly manage, measure and grow Social Media programs under their care. This fast-paced half day session will provide the framework, insight and step-by-step methodology needed to most effectively manage a Social Media program and deliver results for customers and the organizations, so come prepared to take copious notes.

Because RED CHAIR 'Studio' is a half-day session, participants will have time to return to the office after lunch and immediately begin to apply what they have learned. Developing a program that specifically caters to "roll up your sleeves and get it done" managers wasn't enough; we also wanted to make it financially accessible to departments with limited budgets.

What follows is a brief breakdown of what the program will cover:

Strategic Planning: How to properly develop, plan and set measurable goals for your social media program or campaign, both in the short term and long term - in a way that accomplishes your department's objectives and satisfies upper management.

Management: How to manage the Social Media program from inception to every phase of its evolution. We will go over process integration, monitoring, engagement, community management, customer support, online reputation management internal communications, project management and legal considerations.

Measurement and Growth: The final portion of the session will focus on how to properly measure success. This discussion will focus on lining up measurement with your program's specific objectives, choosing the correct tools and metrics for the job, properly reporting successes and failures, and how to use data to ensure the growth of your program.

Who should attend: Department managers wishing to learn how to effectively build, grow and manage Social Media programs for their business units. Social Media managers and directors wishing to learn how to more effectively manage and grow sustainable Social Media programs for their clients and/or their own firms.

Account-level agency and digital program managers looking to significantly improve their working knowledge of effective Social Media program management.

Community managers, IT managers, HR managers, small business owners (less than 10 employees), marketing project managers, product managers, customer service managers, and anyone not at the Executive level wishing to further their practical understanding of Social Media program management.

How should your business leverage social media, email and on-site analytics to target customers? And what new analytic tools can you expect to shake up the market in the coming year?

Join four of Portland's top analytics strategists as they discuss what your company should measure, what tools can help you cut through the noise, and why now is a critical time to get your systems into place. If your company is looking to improve its strategy for leveraging advanced analytics and social media to target specific markets, you will not want to miss this event.

Join the SAO's EDGE and Marketing and Sales Forums at Kell's Irish Pub for an excellent discussion, interactive Q & A with the panelists, and a perfectly poured pint of Guinness.

Panelists Adam Ware, Managing Partner, SwellPath (@wheresitworking) Alex Williams, Sales and Strategy, eROI (@alexcwilliams) Justin Garrity, Director of User Experience, Webtrends (@justinogarrity)

Moderated by: Hallie Janssen, Vice President, Anvil Media, Inc. (@Hallie_Janssen)

The 2010 Nonprofit Technology Conference took place April 8-10, 2010 in Atlanta, GA. Nearly 1,450 nptechies came together to learn & connect about using technology to create more social change in our jobs and in the world.

Join us for our April meetup when Portland attendees will share resources and takeaways from the sessions they attended. More details to come with specific sessions to be covered but please mark your calenders now as it will be a lively discussion with lots of tips and tricks learned from the top nonprofit technologists in the county.

In the meanwhile, you can find 2010 NTC Session Materials on Slideshare.

The eMarketing Summit is the region's most comprehensive internet marketing event. It is back with even more innovative strategies for your business. This year's eMarketing Summit focuses on maximizing the internet marketing strategies you already have in place while demonstrating the latest tools and techniques being used successfully by the region's top companies.

Christi Day, Online Spokesperson & Emerging Media Specialist, Southwest Airlines is the featured AMA-Portland Chapter luncheon speaker.

Arm yourself with the knowledge you need to get management buy-in for new strategies, engage employees, embrace new media, and build your career. With three trend-setting keynote speakers and three great tracks, it’s an unbeatable value.

Three Great Keynote Speakers: * Chris Brogan - Social media guru, co-author of the best-selling Trust Agents and president of New Marketing Labs. * Jim Signorelli - CEO of ESW Partners and pioneer of StorySelling(SM) for building brands * Peter Shankman - Founder of HelpaReporter.com, the site that revolutionized media relations, and CEO of The Geek Factory.

Registration is just $105 for members of PRSA and IABC, $115 for nonmembers, $50 for students (includes lunch).

Wednesday, May 12, 2010, registration opens at 7:30 a.m. Conference concludes with a networking mixer from 3:30 to 4:30 p.m.

Where: MacForce, 100 SE Salmon When: May 19th, 9:15 am to 12:15 pm Cost: $125.00 Register: https://www.regonline.com/social_media_for_business_owners

Social Media has become a very important piece of the Internet Marketing puzzle. Yet, it can be intimidating to get started. In this three-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business.

You will:

Understand what social media is and how it can help you grow your business Develop Goals and Strategies for your Social Media Campaign Work hands on with the big three platforms: Linked In, FaceBook and Twitter

More Specifically:

FaceBook Develop Your Profile Create a Fan Page on FaceBook for your Business Add photos to your FaceBook page Learn how to set up an RSS Feed from your Blog to FaceBook

Linked In Build Your Profile Customize your Profile Develop a Linked In Group Get Involved!

Twitter Create your Twitter Account Understand the Lingo Customize your page

Join Colleen Wright On May 19th and let her help you demystify social media with strategies and tactics that will help you streamline and leverage social media for your business.

https://www.regonline.com/social_media_for_business_owners

A step-by-step setup guide on how to get new customers and increase revenue with smart use of social media marketing sites, including: LinkedIn, Facebook, MySpace, Twitter, YouTube, Podcasts, Flickr, Blogs, Biznik, and other social media sites.

Speaker: Tom Howe has been a practicing attorney for over 25 years and owns two technology companies, including a website design and hosting company. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

Mercy Corps Northwest works to assist motivated low-income individuals improve their lives through starting or expanding a small business. We provide funding, matched savings and small business classes that help clients increase their economic self-sufficiency through self-employment.

$5 for MCNW clients and $10 for community members. At the Mercy Corps NW office at 43 SW Naito Pkwy, downtown by the Burnside Bridge.

You can sign up online. Contact Anu ([email protected] or 503-896-5080) with questions. Check our website (www.mercycorpsnw.org) the day of the event for any cancellation notices and mercycorpsnw.wordpress.com for more info about seminars.

A step-by-step setup guide on how to get new customers and increase revenue with smart use of social media marketing sites, including: LinkedIn, Facebook, MySpace, Twitter, YouTube, Podcasts, Flickr, Blogs, Biznik, and other social media sites.

Using a step-by-step training and demonstrations and learn how to implement social media marketing in your business.

1. What is Social Media Marketing?

2. Social Media Marketing Defined

3. Traditional Marketing vs. Social Media Marketing

4. Market Research and Market Demographics

5. Top 100 Websites

6. Top Social Media Websites

7. Demographics for Top Social Media Websites

8. Cost of Social Media Marketing

9. Your website and Social Media Marketing

10. Registering Your Website with the Search Engines

11. Registering Your Website with the Directories

12. How to Social Media Marketing to Grow Your Business

13. Searching for your Social Media User Name

14. Discuss demographics, how to setup accounts and how to use YouTube, Podcasts, Flickr, Facebook and more

15. Using Aggregators to Post to Many Sites and the Same Time

16. Ways to Promote Your Social Media

17. Links to Reference Information

Speaker: Tom Howe has been a practicing attorney for over 25 years and owns two technology companies, including a website design and hosting company. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

$5 for MCNW clients and $10 for community members. At the Mercy Corps NW office at 43 SW Naito Pkwy, downtown by the Burnside Bridge.

SIGN UP ONLINE @ http://www.mercycorpsnw.org/what-we-do/seminars/

This gathering of PDXTech4Good focuses on the smooth integration of social media into your organization. We've heard all the excuses for putting off a social media presence a thousand times: the ED thinks you'll spend way too much time on Facebook, the Board doesn't think it's going to give any results, your demographic is not represented on social media, etc. This session will be all about how to address these issues and bring ...your nonprofit all the benefits of social media.

Todd Pitt of Zero Strategist will be with us to help us navigate the complex world of social media and change management. Join us for a great evening of networking and problem solving!

Agenda: 5:30 - Networking 6:00 - Presentation by Todd 6:30 - 7:15 Group discussion 7:15-7:30 Networking

About Todd: Todd Pitt is Chief Social Media Strategist and Founder of Zero Strategist. Zero Strategist is an independent / freelancing social media consulting duo based out of Portland. Their goal is "to create holistic social media services that continuously evolve with the web & the world." Check them out at http://zerostrategist.com/

This Meetup repeats on the 3rd Thursday of every month until September 15, 2010

Please come join us and mingle with industry professionals interested in Internet Marketing.

Thursday's agenda is as follows:

6:00 - 6:30 Meet and Mingle 6:30 - 7:00 Discussion 7:00 - 7:30 Idea Sharing among the attendees 7:30 - 8:00 More Networking

Come join us!

More Info: http://www.meetup.com/SEO-Tips/calendar/14042112/

Presented by the Software Association of Oregon's Marketing + Sales Forum & Social Media Club PDX

You are invited to join us for an exceptional keynote presentation followed by a Q&A session with a full panel of local collaboration and social media experts.

Agenda 5:30pm Registration opens, networking 6:15pm Program begins (welcome) 6:20pm Keynote with Richard Boly 6:45pm Panel Q&A 7:30pm Program ends

KEYNOTE: Embracing Social Media at the U.S. State Department: If the Oldest Federal Agency Can, Why Can’t You? The State Department is the oldest executive agency in the United States. Cold war secrecy created a need-to-know culture that impeded unofficial information sharing. State’s diplomatic corps is selected for risk aversion and trained to obtain many clearances and authorizations before officially transmitting information internally.

Then the end of the Cold War was followed by the East Africa embassy bombings and 9/11. The paradigm shifted. The lack of information sharing and collaboration meant that puzzle pieces remain scattered and threats were unidentified. In this shift, the State Department’s office of eDiplomacy was born.

Come find out how State Department has embraced lightweight social media tools behind the firewall to move from a need-to-know culture to need-to-share one.

Meet Richard Boly, Director of eDiplomacy, US Department of State Richard Boly is a career U.S. diplomat and currently the Director of the Office of eDiplomacy, an applied technology think tank for the United States Department of State. Previously, he was a National Security Affairs Fellow the Hoover Institution at Stanford University, where he launched the Global Entrepreneurship Program. He recently served in U.S. Embassy, Rome, where he developed and ran a program to promote entrepreneurship in Italy. Other embassy assignments include the Dominican Republic, Ecuador, and Paraguay. Richard is the most junior diplomat to win the Cobb Award for commercial diplomacy.

In a prior life, Richard was the first Presidential Management Fellow with the Inter-American Foundation, was a consultant with the Inter-American Development Bank, and founded and ran a shrimp hatchery in coastal Ecuador. He is a graduate of Stanford University and the Graduate School of International Relations and Pacific Studies at UCSD.

Q&A Session Panelists Deb Bryant, GOSCON Director, Oregon State University Open Source Lab Rami Kassab, CEO, Typethink Skip Newberry, Economic Development Policy Advisor, Office of Mayor, City of Portland Stuart Cohen, CEO, Collaborative Software Institute Richard Boly, Director, Office of eDiplomacy at U.S. Department of State

Sponsors: Social Media Club of Portland, tw telecom, Webtrends

Maybe your organization has already taken the Facebook plunge. Or, perhaps it's about to. Either way, building a Facebook presence for your nonprofit requires a whole lot more than the simple "build it and they will come" approach.

Join us for this month's PDXTech4Good meetup where we'll delve into the details of cultivating, managing and growing your organization's Facebook presence. Together, we'll explore topics ranging from engagement strategies and metrics to page administration and policies.

Barbara Baugnon, with the Oregon Humane Society, will open the discussion with a case study of the Oregon Human Society's Facebook page and their engagement strategies.

Agenda: 5:30 - Networking 6:00 - Facebook Page Case Study by Barbara Baugnon 6:30 - 7:15 Group Discussion 7:15-7:30 Networking

About Barbara: After working in advertising agencies in Los Angles, New York and Portland for 15 years, Barbara took a job as a Marketing Communications Director at the Oregon Humane Society (OHS). For the last nine years she has overseen the Volunteer, Education and Public Relations programs of OHS as well as executed all advertising efforts for the pets of OHS.

Ways to capitalize on feeds from one Social Media Platform to another

Where: MacForce, 100 SE Salmon, Portland, OR When: Thursday, September 23, 2010 Cost: $125.00

Prerequisite: Must already have established Linked In, Facebook and Twitter Accounts. This is an Intermediate course for people already familiar with Social Media.

Social Media has become a very important piece of the Internet Marketing puzzle. In this five-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business.

You will:

*Understand what social media is and how it can help you grow your business

*Develop Goals and Strategies for your Social Media Campaign

*Work hands on with the big three platforms: Linked In, FaceBook and Twitter

Join Colleen Wright and let her help you demystify social media with strategies and tactics that will help you streamline and leverage social media for your business.

Register: http://www.regonline.com/register/checkin.aspx?EventId=885171

Are social media channels working to help nonprofits engage their current audience? Recruit new supporters? Raise money? Idealware’s Andrea Berry will talk through the results of six months of social media research. She will cover what tools nonprofits are using, how well they think they work, and what specific goals each can help nonprofits accomplish. Talking through tools including Facebook, Twitter, MySpace, LinkedIn, blogs, photo sharing, and video sharing sites, Andrea will discuss ways to help nonprofits decide which channels are right for them.

Agenda: 5:30 - Networking 6:00 - Presentation by Andrea Berry 6:30 - 7:15 Group Discussion 7:15-7:30 Networking

Andrea Berry, Idealware’s Director of Partnership and Learning, oversees Idealware’s fundraising and training activities, including the Field Guide to Nonprofit Software, training and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and at museums, and has taught math, performing arts and history in traditional and non-traditional educational settings.

Free Business Training, Portland

“Transforming Customers into Raving Fans Through Social Media”

Many successful companies are using social media to attract and convert leads, grow revenue, reduce marketing costs and even develop new products.

Is YOUR business being left behind?

Why Do Some Businesses Have Trouble With Social?

85% of companies have used Social Media and failed to see business results, while 10% use it and see their revenue soar. There are 3 primary reasons why businesses fail with their Social Media efforts:

1. The business has a siloed organizational structure. Social media can often blur the lines between customer service, sales, marketing and even R&D. Be open to change.

2. The business leaders think social media is nothing more than another marketing tactic. But this approach leads to pushy selling and inconsistent messaging and can turn off more business in the long-term. These new tools require a different mindset than traditional marketing.

3. The business leader mistakenly assumes that because many of the social channels are free that they are easy to use and so jump in without a strategy. After this doesn’t work, they conclude that social simply doesn’t work. The problem, however, was with the message, not the medium.

Put YOUR Business in the Winning 10%

Join Cinta Media Group for a free training to help your business thrive in the modern marketplace. You will walk away with clear actionable steps you can take. There will be time for Q&A at the end.

Where & When

Key Bank 1222 SW 6th Avenue Portland, OR 97204

Date: Thursday, October 21 at 12:30 PM

More than just a hot topic and in the news, Social Media, led by its poster children Facebook® and Twitter ®, has quickly become an integral part of our society. While the use of these tools has become pervasive in our social interactions and many companies have integrated these methods into their outbound marketing strategies, there are fewer examples where Social Media has been used to drive innovation within a technology company.

You will hear from both the industry perspective and the media/marketing perspective on how companies are and should be using these new social media tools foster innovation on company products, services, distribution and customer service. They will discuss collaboration, creating community environments, data mining, facilitating customer feedback and how to integrate this information and collaboration into the company’s product/service development culture. Learn to balance the opportunity promised by Social Media with the real need to protect your Intellectual Property.

Join us for this informative breakfast meeting and learn how your organization can make the most of this powerful tool.

Speakers: - Kent Lewis, President, Anvil Media, Inc. - Matt Hixson, Senior Manager, Business Development, Tripwire, Inc. - Allan Schrock, Sr. Researcher, Nike, Inc.

Event Details: When: Wednesday, October 20, 2010 Time: 7:30 - 10:00 a.m. Where: Oregon Zoo, Portland, Or Cost: $45 TechAmerica Members, $75 Nonmembers

To Register Call: TechAmerica Oregon (503)624-5715.

Join Colleen Wright of the Search Engine Academy Northwest and get some search engine marketing tips and tactics that you can implement immediately at this free seminar.

You will learn:

The difference between on-page and off-page factors and how to take advantage of them Usability Tips that will keep your visitors on your site What tools you can use to help determine the best course of action for optimizing your website Why it is important to understand search and where search is heading in the future Basic Actionable steps to implement immediately

While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the "Ultimate SEO Mastery Workshop" coming in January. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don't want to miss.

Register for this free event at http://seotraining2010-11.eventbrite.com/

Join Colleen Wright of the Search Engine Academy Northwest and get some search engine marketing tips and tactics that you can implement immediately at this free seminar.

You will learn:

• The difference between on-page and off-page factors and how to take advantage of them
• Usability Tips that will keep your visitors on your site
• What tools you can use to help determine the best course of action for optimizing your website
• Why it is important to understand search and where search is heading in the future
• Basic Actionable steps to implement immediately

While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the "Ultimate SEO Mastery Workshop" coming in January. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don't want to miss.

Register for this free event at http://seotraining2010-12.eventbrite.com/

At the October 20th Technology and IP Event, Fostering Innovation Through Social Media: Using it Openly But Wisely, speakers will present how organizations are using social media to drive innovation from a business development perspective. At the November 2nd CTO and Engineering Executive Forum we will continue to explore what social media looks like on the inside of an organization, specifically in the engineering department.

We know that social media has proven effective in outbound marketing strategies, but is the creation and exchange of user-generated content safe in an environment of innovation and trade secrets? Do you protect against social media? Do you cultivate social media? Or both?

Join your peers for dinner and a forum discussion of the possibilities for creating a culture of innovation by using social media.

Cost to Attend: $95 TechAmerica Members, $125 Nonmembers To Register: TechAmerica, (503) 624-4871

Mark Your Calendar - Future CTO & Engineering Executive Forum: - April 5, 2011

The Oregon News Incubator presents:

Spread your word! How independent journalists & writers market themselves online

A crash course with digital media expert Cory Huff

Wednesday, Jan. 19, noon Mercy Corps 45 SW Ankeny St $2 suggested donation details: oregonnewsincubator.org

• Activating your social media
• Launching your WordPress site
• Building your brand

http://meb.tw/onijan11

What online tools do you or your organization use to most effectively achieve its mission? Constant Contact or MailChimp for bulk e-mail? Picknik or Aviary for photo editing needs? Ash Shepherd of NPower NW will delve into a myriad of tools available for collaboration, bulk e-mail, media editing, and the "tools you never knew you needed...but you do". Join in the conversation and come prepared to share your own gems as Ash facilitates the discussion around online tools for nonprofits. We'd love to have your input!

Foster and Dobbs will provide delicious snacks and beverages.

Be a Beacon of Goodness: How Nonprofits Can Leverage Location-based Services

This month we dive into the growing location-based marketing trend with geo-location tools of Foursquare, Gowalla, Whrrl, Facebook Places, and SCVNGR, and discover how they can be used to spread awareness, fundraise, build community, and engage action.

Explore how Whrrl’s Societies are used to build communities and bring like-minded people together. Use Foursquare’s “Tips” to increase consciousness and fundraise for your cause or organization. Employ supporters into action by creating SCVNGR challenges. Play a game of tag with Facebook Places to spread your message amongst the 600 million plus Facebook users.

Come on in and join the conversation! We'd love to have you.

For February's social hour we'll be returning to The Canvas. Our topic: how and why we interact with our online audiences. A handful of community managers/social media coordinators from local news orgs will be on hand to describe their company policies. But how we interact with our communities is only part of the story. Why we do it is the bigger question.

Come join your fellow journalists for food, drinks and what's sure to be a good conversation.

The web and mobile phones are rapidly changing how we connect to friends, family and our community, as well as with communities around the globe. It's hardly imaginable that social media tools such as Facebook and Twitter, along with mobile phones, could help to peacefully topple regimes in the Middle East and so effectively rally global support for the victims of the earthquakes in Japan.

Join a panel of web, mobile, design and social media experts as they explore the future of communication and its potential as a catalyst for positive change.

Speakers:

Jensine Larsen, Founder and CEO World Pulse Media

Carla Axtman, Blogger Blue Oregon

Carri Bugbee, Principal Big Deal PR

Dene Grigar, Director WSU's Creative Media & Digital Culture Program

Moderator: Brad Smith, Executive Director WebVisions

This workshop will be for winemakers and wine tasting rooms who need to learn how social media works, what tools to choose, how to implement them and how to strategize their best use.

Sponsors have made it possible to only charge $15 ($20 at the door) for this event.

See the link above to register and receive a PayPal invoice for payment.

Write [email protected] with questions.

eMarketing Summit & SoMe Awards “The Evolution to Digital Marketing” Thursday, April 21, Oregon Convention Center www.emarketingsummit.com for information and registration

The discounted price is only $89 (normally $109) and includes one full day of presentations, luncheon presentation, InnoTech Conference, expo & admission to the SoMe (Social Media) Awards.
During registration use EMS20AT in the Discount code field for the lower price. The 7th annual eMarketing Summit meets in Portland, OR this year, and brings together over 150 marketing & business professionals.

Featured Luncheon Speaker, hosted by AMA – Oregon Chapter This Method Ain't Madness: Measuring the "Old Spice Guy" Campaign Erin Korogodsky, Listener : Brainstormer : Social Marketing Maestro, Lithium Technologies Dean McBeth, Sr. Digital Strategist, W+K

Additional Topics This Year Include: -From Campaigns to Community: Building Sustained Engagement with Bill Johnston, Director of Global Community, Dell -The Future of Search -Harnessing the super power of email marketing and social media -The Mobile Marketing Frontier - Finding the Right eMarketing Mix (and doubling eCommerce revenue along the way): a Musical Journey -PSU Digital Marketing Workshop – A 2 hour interactive workshop - and much more. Information and details at www.emarketingsummit.com or www.innotechoregon.com.

3rd Annual SoMe’ Awards – Hosted by Social Media Club Oregon The SoMe’ Awards – The Social Media Awards is also happening the evening of April 21 at the Fez Ballroom. Nominations for this award are open right now. Several categories and budget ranges so all can participate. Take a moment to submit your best work and join the party on April 21. Submit and register at www.someawards.com. Hosted by Social Media Club of Portland, SEMpdx, TMMpdx, SAO and InnoTech.

Third annual awards show on April 21 will honor innovative social media projects, apps, agencies and campaigns

April 14, 2011 (Portland, Oregon) – Acclaimed Hollywood actor, producer and director Daniel Baldwin will be emceeing the 2011 SoMe Awards, recognizing the top social media campaigns from 2010 produced regionally and nationally.

Daniel Baldwin, recently relocated to Portland, will bring his wit and humor to the stage, introducing the 2011 SoMe Award winners during a lively ceremony at the Fez Ballroom.

The awards will be presented at The Fez Ballroom in downtown Portland on April 21, 6:00-9:00 p.m. Tickets are $20 in advance and $30 at the door and the price of admission includes appetizers and a beverage. The awards show follows the all-day eMarketing Summit at the Innotech Conference and Summit attendees will automatically receive a ticket to the show.

Mandarin Chinese. Spanish. Hindi. Web Analytics. Well, Web Analytics might not be quite as challenging to learn as a second language, but it requires understanding new terms and skills to interpret what all the charts and graphs mean. Join the PDXTech4Good community for a presentation by Eric T. Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder of The Analysis Exchange. You don't want to miss this free chance to learn the ins and outs of Web Analytics from a real pro!

The key focus of this conference is on how real time technology (like Twitter and Facebook) is changing business, government, healthcare, social services, media, education, celebrity – and everything.

There will be many speakers on a variety of different topics. Speakers present in brief 10 to 20 minute segments. The day moves quickly and lots of voices are heard. The event runs all day. For those who cannot attend in person, this conference will be live streamed on the internet.

Speaker Applications are due 3/31/11. Overall event questions may be directed to [email protected]

Interested sponsors may contact [email protected]

Interested volunteers may contact [email protected]

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 2-day course you will learn the essentials of getting your website indexed appropriately and quickly.

SEO Training Course Day 1

* 2-Day Beginner's Class Discover a complete 6-step system for performing effective search engine marketing
* Learn how to perform keyword research that will attract your target market
* Write content that will turn visitors into customers
* Find out the importance of keyword placement on your web pages and where to actually place the keywords
* Discover how to improve your Click-through Ratios

SEO Training Course Day 2

* Learn optimal techniques to get your pages indexed by the Search Engines.
* Find out what it takes to monitor your progress and the tools to help you.
* Understand the benefits of working with ranges of pages.
* Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
* Learn why submitting your site to directories is important and how to choose the correct directories.
* What is Link Popularity and why is it important.
* Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
* Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
* Get your site reviewed and walk away with a customized action-plan to get your website optimized for maximum performance.
* Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.

See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material.

Contact: Colleen Wright Phone: 503-530-8178 Email: [email protected] Website: http://www.seotrainingnw.com/register

A good consultant can make all the difference when your project could use an objective eye or some expert advice. Input from a bad consultant, on the other hand, has the capacity to be completely counterproductive! Join the Portland nonprofit and technology community for a discussion on the topic from some true pros, Tim Wilson of Western Arts Alliance and Ash Shepherd of NPower Northwest. It will be a fun, informative, and fast-paced talk on the essentials of working with expert advisors.

This is a great opportunity to network with other tech-savvy Portlanders (plus delicious complementary beverages and snacks are provided by local specialty shop, Foster and Dobbs)!

This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff.

All attendees will gain practical knowledge concerning the "Whys" and "Hows" of Social Media in the Nonprofit Sector and a true hands-on experience with the tools and techniques that will maker implementing your strategy effective.

We'll discuss how to successfully launch and maintain social media and mobile marketing campaigns for your nonprofit in order to maximize ROI (Return on Investment).

Our presentation brings together some of the most influential leaders in Social Media in the Northwest today. Individually, these educators are responsible for the viability of social media campaigns throughout the nonprofit sector and have agreed to come together to show you how to create and maintain the best strategy for YOUR organization.

Whether your organization is just getting started in social media or you are looking to foster more meaningful engagement from already established online communities this workshop will provide new opportunities. The combination of process and tactical application allow participants to apply the topics to own efforts while connecting and learning from peers.

Presenters Zan McColloch-Lussier , DJ & Strategist, Mixtape Communications

Noland Hoshino, Co-Founder, [B]Cause Media

Ash Shepherd, Project Strategist, NPower Northwest

It’s the PDXTech4Good Back-to-School Special! Our September meetup offers three roundtables for a lively show and tell session on a topic of your choosing. Just like the first day of school, PDXTech4Good will focus the first fall session on getting to know you and your organization. We invite you to bring an idea, challenge, solution, or tip to share in one of three suggested breakouts—websites, databases, and social media. Got a topic not included in one of the breakouts? Bring it and we will work it into the mix.

Title: Social Media Marketing

How to get new customers and increase revenue with smart use of social media marketing sites, including: LinkedIn, Facebook, Twitter, YouTube, Podcasts, Flickr, Blogs, Biznik, and other social media sites. Presentor: Tom Howe of www.controlcenter.com.

The growing popularity of social media tools is pushing employers to re-think their approach to internal communications. Many different types of technologies have been developed to help facilitate internal collaboration and employee productivity. There are thousands of companies using these collaboration tools but not a lot of research yet to determine the ROI. Join our innovative experts for a thought provoking discussion on the future of internal collaboration platforms.

Featured Panelists:

George Huff, Founder of Opal Labs
Justin Yuen, President of FMYI
Jennifer Walts, Sharepoint Consultant

Cost: Free – With beer and food provided. RSVP now to reserve your seat – space is limited.

Reserve your space at Facebook: http://on.fb.me/pSDXm7

or Meetup: http://www.meetup.com/Innovation-in-Motion/

Note: Live web streaming will be available at the time and date of the event for people who are not located in the Portland area at: http://www.livestream.com/innovationinmotion

Brought to you by: Innovation in Motion – a monthly thought leader gathering to discuss the trends and challenges facing interactive marketing and online innovation.

It's hard to deny that technology planning stinks. At this month's PDXTech4Good, you'll learn how to get over it and create a website technology plan for implementation and funding that will make your website dream a reality.

Sean Larkin of ThinkShout, Inc. will talk about how to get the right people involved in your tech plan, the fundamentals to include in your plan, and how to create a story to get your website project funded.

Agenda:

5:30 - 5:45 - Networking and tasty refreshments from Foster & Dobbs!

5:45 - 6:30 - Brief presentation & open discussion

6:30 - More networking

Ways to capitalize on feeds from one Social Media Platform to another

Where: Ambridge Event Center, 1333 NE MLK Jr. Blvd, Portland, OR

When: November 3, 2011 9:30am - 4:30pm

Price: Early-bird: $199, Regular: $249

Prerequisite: Must already have established Linked In, Facebook and Twitter Accounts.

Social Media has become a very important piece of the Internet Marketing puzzle. In this six-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business.

You will:

-Understand what social media is and how it can help you grow your business

-Develop Goals and Strategies for your Social Media Campaign

-Work hands on with the big three platforms: Linked In, FaceBook and Twitter

Join Colleen Wright and let her help you demystify social media with strategies and tactics that will help you streamline and leverage social media for your business.

Register: http://www.regonline.com/social-media-class-2011-11

The fifth annual EsoZone Portland event will be held this weekend at p:ear, Friday evening November 18th and Saturday November 19th (see the website for schedule and location information).

EsoZone is festival celebrating alternative culture and thought. It follows a hybrid unconference/conference model, meaning that in addition to pre-programmed content, participants can propose their own sessions to share their own ideas, projects and skills with the group.

This years presentations include:

• Tom Henderson, author of the forthcoming book Punk Rock Mathemamtics, on illusory nature of self.
• Eric Schiller of Beyond Growth on "digital hipsterism" and the rise of anti-intellectualism in social media.
• Yoga for Slackers lead by Loren mccRory.
• Grant Writing for Artists and Other Alien Beings lead by Amanda Sledz.
• Anarcho-Sewing lead by Jillian Ordes-Finley.

Plus music and performances, and whatever sessions are proposed by this year's participants.

Join mayoral candidate Jefferson Smith to talk about what work the city is doing to support nonprofits, social good businesses, and technology!

Free and open to the public. RSVP: http://www.meetup.com/netsquared-13/events/23820051/

Ways to capitalize on feeds from one Social Media Platform to another

Where: Ambridge Event Center, 1333 NE MLK Jr. Blvd, Portland, OR When: February 16, 2012 9:30am - 4:30pm Price: Early-bird: $199, Regular: $249

Prerequisite: Must already have established Linked In, Facebook and Twitter Accounts.

Social Media has become a very important piece of the Internet Marketing puzzle. In this six-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business.

You will:

-Understand what social media is and how it can help you grow your business

-Develop Goals and Strategies for your Social Media Campaign

-Work hands on with the big three platforms: Linked In, FaceBook and Twitter

Join Colleen Wright and let her help you demystify social media with strategies and tactics that will help you streamline and leverage social media for your business.

Register: http://www.regonline.com/social-media-class-2012-02

Ford Motors plans to spend 25% of their marketing budget on social media. According to all the hype, social media is still the hot ticket. But hype is... hype. Should your company increase its social media spend in 2012? At this event, experienced marketers will discuss the value of social media marketing, as compared to more traditional marketing. Panelists will also cover budget allocations for social media, tracking tools and results.

Expert Panelists:

Scott Trepanier, Sr. Manager of PR & Promotions at Columbia Sportswear

Toban Zolman, Product Manager at Shopignighter

Kevin Murphy, Director of Digital Strategy at CMD

Details:

• Cost: Free – With beer and snacks provided.

• Live web streaming also available at http://www.livestream.com/innovationinmotio...

• RSVP required to reserve your seat – space is limited.

Social Media has become a very important piece of the Internet Marketing puzzle; yet, it can be intimidating to get traction. In this six-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business.

Bring your lunch and your computer and let's learn about:

What social media marketing is and how it can help you grow your business

Developing Goals and Strategies for your Social Media Campaign

Working hands on with the big three platforms: LinkedIn, Facebook and Twitter

More Specifically:

Facebook

• Create a Business Page
• Learn About Facebook Advertising
• Set up an RSS Feed from your Blog

LinkedIn

• Create a Company Page
• Customize your Profile
• Maximizing LinkedIn Groups

Twitter

• Understand the Lingo
• Customize your page
• Learn about the tools

And more!

Join Colleen Wright on April 19th and let her help you demystify social media with strategies and tactics that will help you streamline and leverage social media for your business.

Prerequisite: Please bring your laptop to class with you.

The Social Media Users Group's home and cooperative venue is Collective Agency (a democratic coworking cooperative in PDX) and as a supporting organization of Collective Agency (CA) SMUG wanted to contribute to the coworking space by leading an open collective strategy meeting to further the development of CA's collective social media and general strategy. Anyone can come share ideas and contribute to CA's strategy during this open strategy session and the group will co-create a mindmap to organize ideas that come from the meeting.

Are you in Portland? Do you own a business or work in marketing? This is THE event you don’t want to miss. Three Internet marketing experts will show you how to drive thousands of qualified buyers to your site and dramatically increase your sales.

Check out the program:

How to Rank Your Website #1 on Google What you’ll learn:

• The 3-Step Process to Find Profitable Keywords
• How to Optimize Your Entire Website in Less than 2 Hours with a FREE Tool
• The Most Effective Way to Use Keywords in Blog Posts to Rank for Hundreds of Keywords
• 7 Simple Tactics to Get Thousands of High-Quality Links

Presenter: Zeke Camusio Zeke is a serial entrepreneur, author of The Internet Marketing Bible and CEO of The Outsourcing Company, one of the fastest-growing Internet marketing agencies in the country.

Bootstrapping Your Business: Building Your Brand on a Budget What you’ll learn:

• How to Build a Professional Website for an Amateur Price
• 10 Outsourcing and Crowdsourcing Tools and Techniques that Will Save You Thousands of Dollars
• 6 Landing Page Optimization Techniques that Your Competitors Wish They Knew
• The Golden Rules Non-Technical People Need to Know to Ensure that Designers and Developers Take Them Seriously

Presenter: Salar Salashoor Salar has been involved in several startup teams in Seattle. He moved to Portland in 2011 to start TurnClick, an online branding agency. Salar is a Google AdWords and Brand Management expert.

Social Media Marketing: How to Get Thousands of Followers on Twitter, Google Plus, YouTube and Facebook What you’ll learn:

• How to Get Qualified Twitter Followers in Only 5 Minutes a Day
• 3 Free Social Media Tools that Will Blow Your Mind
• 5 Ways to Get Thousands of Facebook Fans

Presenter: Thubten Comerford Thubten is the CEO of WePostMedia, a social media agency based in Portland with clients all over the world.

Event Information

Where? The Billy Frank Jr. Conference Center. 721 NW 9th Ave., Portland, OR 97209. Here’s a picture of the venue:

When? Tuesday, April 24th between 6pm and 8pm We’ll have time for networking, so be ready to meet some of the coolest people in town!

The catering will be provided by Hot Lips Pizza (pizza, beer and non-alcoholic beverages)

Cost: $19 until 4/6, $25 until 4/23 and $50 at the door

We’ll donate all the profits to a charity of your choice. At the event we’ll have a drawing and the winner will choose the charity the funds will be donated to.

Register here: http://internet-marketing-portland.eventbrite.com/

Whether you're a social media personal user, an in-house marketer, a brand manager, a social minded professional for hire, or a social media newbie, join us for the June Social Media Users Group Meeting open discussion on social media identity.

As part of our commitment to helping our customers succeed, Frontier Small Business, in conjunction with the Bonfire Social Media Marketing, is pleased to invite you to our upcoming FREE live event: How to Become a Social All-Star. This engaging live event features a distinguished panel of experts who will bring together case studies, tips and tricks to help small business owners become Social All-Stars.

You'll enjoy a complimentary breakfast and be entered into a drawing for a free, autographed copy of Mastering LinkedIn in 7 Days or Less.

This year's "State of the Union" event will be held on Tuesday, July 17, 2012 at the Jive offices in Portland, Oregon. It lines up with OSCON, the premier conference for open source technologies. We'll have discounted passes for the conference, so be sure to check out the OSCON site for all the detailed information about that event. If you just want to grab some swag, we'll also have "Expo Only" tickets as well.

While past State of the Union events have been structured as a "mini conference", this year we've decided to take a different tact. The Foundation's primary goals are to enable our community in developing open standards and technology that advance the social Web and foster a vibrant, open ecosystem of social platforms and applications. This year's event will be a series of working sessions where we will focus on specific topics that, as a community, we need to address in the upcoming year. Each session will be moderated to keep us on track. The moderator will produce an "action plan" that we'll use to track our progress and measure our results.

Changing an industry is never easy and, as always, there's plenty of work to do! Please come, roll up your sleeves, and join us for a great day of advancing the social Web.

This is going to be a continuation of our June topic (social media identity) discussion as it naturally evolved towards our July Topic Social Media Branding.

Free and open to the public RSVP to meetup.com/itpro-70

Tuesday, September 25, 2012 - 6 pm

Location: Red Lion at the Convention Center 1021 NE Grand Avenue, Portland, OR 97232

Agenda: 6:00--6:20 Networking 6:20--7:00 No-host dinner 7:00--7:30 Introductions and announcements 7:30--8:30 Main Presentation (followed by Q&A):

What Business Owners need to know about Internet Marketing

The essentials that every business owner must know. Failure to understand these principles will probably cost you money. This will be presented both from the perspective of a business owner, and also from a consultant's perspective who must advise businesses.

Organic Search including Google, Bing, and Yahoo. The big picture: where they've been, where they're going and the impact of social media.
Paid placement advertising: including Google, Bing, Facebook. and some efficiency tools.
Social Media: Facebook and Linked-In. When and how to use them efficiently.
Twitter: when is it useful and important.
Local Search will get time too, for both brick and mortar businesses and onsite service types.

Even though this will largely be big picture stuff, there will be plenty of actionable ideas and takeaways.

Presented by Scott Hendison, founder Search Commander, Inc.

As the owner of a computer & software store from 1997 to 2002, Scott first learned about search selling software and building a local on-site computer repair business using both Pay Per Click and organic search engine optimization.

He began working for clients in the search industry in 2002, and has been attending and speaking at national search marketing conferences since he founded Search Commander, Inc. in 2004.

Search Commander, Inc. is an Internet consultancy with multiple services and brands, including SEO Automatic (a toolset for small businesses and Internet marketers), GetWPress (Wordpress development and maintenance), and Portland Technology Consultants (PDXTC - web hosting & technical services ).

Scott lives in SE Portland with his wife and two sons, and when he's not using a keyboard or cell phone, is often found coaching kids baseball, playing racketball, snowboarding or watching tv.

http://www.searchcommander.com/

Let us know if you're coming to the meeting...

meetup image

Jonathan "Duke" Leto will talk about The Rise of Social Coding. Where it's been, where it is now and where we are going.

http://labs.leto.net/2012/10/10/the-rise-of-social-coding.html

Explore Portland, hosted by Social Media Explorer's Jason Falls, is a two-day social media and digital marketing conference happening Nov. 15-16 at the Embassy Suites Washington Square. Explore features national speakers and thought leaders in the industry including Unmarketing and The Book of Business Awesome author Scott Stratten, leading social and content strategist Jay Baer, Edelman Digital's Michael Britto, and more. Topics include social media strategy, integrating social and traditional mediums, mobile marketing innovation, the integration of email and social media and more. The two-day ticket also includes breakfast, lunch and a cocktail hour. Go to http://ar.gy/portlandexplore for more details and to register.

USE DISCOUNT CODE: PDXROCKS for $200 off your ticket price.

“Where should innovation start?”

The majority of business leaders do not recognize the value of IT in innovation.... Meanwhile, some companies make use of technology trends, including big data, social, and mobile. How does data, development, and design influence the maturity of tech innovation? How does one area influence the other two and where do great ideas begin?

Join us as we walk through a number of innovative case studies of innovation. Some started with data, moved to development and were later marketed to the masses. Others started with development and marketing, leaving design as an afterthought. The products are interesting, and the individual approaches are fascinating.

Innovation in Motion members will be allowed to attend this panel at the InnoTech Conference for FREE. RSVP on this Meet-up page and your name will be add to the guest list for this panel at the InnoTech Conference.

Speakers:

David Steinberg, VP of Business Alliance from the Internet Marketing Association

Gene Ehrbar, Director of Mobile Solutions from ISITE Design

Sponsors:

• CrowdCompass - Mobile apps for conferences and corporate meetings. • CorSource - Turning ideas into deliverables with strategic consulting, development services and technical staffing. • Technology Association of Oregon - dedicated to bringing together some of the brightest minds in the technology industry.

Who Whacked Ms. Faire LeSquare? is a free, freewheeling public transit mystery adventure game that will be played on TriMet and social media on Saturday, May 4, 2013. With up to 4 friends, you’ll race around the metro area to smuggle and intercept shipments using the bus network, paddle across the Willamette and track clues and shady characters through the mean streets of PDX.

The grand prize for one lucky player whose team gathers a completes a set of quests is a free one-year TriMet pass. Yep, that’s a cool $1,100. Plenty of other prizes, too.

Also, there will be balloons.

See the game website for more info. Preregistration is free and required; space in the game is limited.

The only thing you need to do to preregister is find a password. (Confidential to the Calagator community: which MAX station contains an error in the digits of pi?)

I'll be hosting a free LinkedIn seminar this Sunday the 18th from 1-3pm at the North Portland Public Library at 512 N Killingsworth Street Portland, OR 97217. I will be going over how to create a profile, how to navigate LinkedIn, and all the tips and tricks I know to better help you find a job and get yourself ahead of the curve. Bring something to write notes with. If you have any questions direct them to me at patch @ outlier.com

LavaCon 2013 offers expert training on content strategy and multichannel digital publishing. Choose from 112 sessions and workshops—our largest program to date!

It’s one thing to hear people talk about implementing successful content strategies, it’s another to speak with peers who are successfully doing it.

The companies presenting case studies in our 2013 program include Cisco Systems, Oracle, Red Hat, VMware, Juniper Networks, SAS, Sage Software, salesforce.com, and more

In this fun Freelancers Union workshop, we'll discuss promotional techniques and how to build a network that works for any freelance business - ranging from tech to writing, design, and more. Learn to talk about yourself without bragging, use social media without getting overwhelmed, and take advantage of the best marketing tools for independent workers.

You'll leave with:
• A description of your ideal project and client
• A compelling elevator pitch
• A clear map of your existing network
• An easy-to-execute marketing plan

$35 to attend. Please RSVP online.

Location: Moxie Studio
5010 NE 9th Ave #B
Portland, OR 97211

About Freelancers Union
Freelancers Union is a national membership organization of independent workers, including temporary, part-time, freelance, and self-employed workers. Not a member? Be sure to join us – membership is free!

How does social media content, advertising and design factor into the growth of mobile communities?

Join us for this event.

Free beer and food, smart speakers, good networking.

You are cordially invited to join the Oregon Computer Consultants Association for our June 2014 Meeting!

Topic: Google, SEO and Beyond

Program Description: Scott Hendison will speak on · changes in the “SEO” rules · some things to do for your local business that are even more important than Google, · how to best use the various Google services like Google+, Google Maps, and Google Local pages to best promote your businesses

Speaker: Scott Hendison is the CEO of Search Commander, Inc.and is the founder and creator of SEO Automatic.

As the owner of a computer & software store from 1997–2002, Scott first learned about search selling software and building a local on-site computer repair business using both Pay Per Click and organic search engine optimization.

He began working for clients in the search industry in 2002, and has been attending and speaking at national search marketing conferences since he founded Search Commander, Inc. in 2004.

Today, Search Commander, Inc. is a company with multiple services and brands, including SEO Automatic (a toolset for small businesses and internet marketers), GetWPress (Wordpress development and maintenance), Portland Technology Consultants (PDTC web hosting & technical services ), and several others.

Scott lives in SE Portland with his wife and two sons, and when he's not using a keyboard or cell phone, is often found coaching kids baseball, playing racquetball, snowboarding or watching TV.

About: OCCA Meetings are free and open to the public. Please help us keep the Restaurant happy by buying food and beverages.

Meetings are held on the last Tuesday of the month (except December).

Location: Max's Fanno Creek Brew Pub 12562 SW Main Street, Tigard, Oregon 97223

Agenda: 6:00--6:20 Networking 6:20--7:00 No-host dinner 7:00--7:30 Introductions and announcements 7:30--8:30 Main Presentation (followed by Q&A):

Seminar Presented by: Jennie Day-Burget & Jessica Williams, Prichard Communications

Social media is changing and if you are like most small business owners, it’s hard to keep up! This training is for anyone in need of the latest trends for visual media platforms like Instagram, Pinterest and Vine.

Learn how to use these tools on a shoestring budget and examine how leaders in the field are successfully using these visual media platforms.

Key takeaways will include: • Three new things you can do immediately to enhance your visual media platforms • Practical help in setting up these channels in a strategic way • How to create content using visual media tools that support your goals

When: Tuesday, October 21, 2014 Where: Alberta Main Street (1722 NE Alberta Street) Time: 9:30-11AM RSVP online: http://tinyurl.com/osgp5rt (Preference given to Alberta Street businesses) Free! Refreshments provided.

2014-15 Seminar Series Sponsor: Umpqua Bank

Whether you want more people to find your brick and mortar or want to drive more traffic to your e-commerce store, there are three critical steps you need to know for improving your online presence. Come learn digital marketing essentials and identify strategies to help keep your register ringing. Join us for this free symposium on Monday, February 9 from 4-5:30 pm and leave with a mini-digital marketing plan. We'll go over how to: 1. Identify the right keywords for which your ideal customers are searching 2. Write content the search engines and customers will find 3. Measure your results to track success

About the presenter: Colleen Wright has two Bachelor of Science degrees in Business Administration in Marketing and in Advertising Management. She has worked in the marketing field since 1989. Her experience includes working for large corporations such as NIKE and UPS, medium size companies such as Benj. Franklin Savings and Loan, and small businesses. (See attached resume for further detail.) As an educator with Search Engine Academy, she gained deep knowledge of digital marketing strategies and stays current with trends in the field. Her experience and knowledge has helped numerous businesses increase sales and leads through her work at her own digital marketing agency, Response Interactive, and as a business advisor at PCC SBDC.

Parking: This site is an official PCC campus and there is a parking fee. There are parking permit boxes in the parking lot area. ADA: If you need accomodations to participate in this event, contact Disability Services at 971-722-4341 or 503-246-4072 (TTY).

Whether you want more people to find your brick and mortar or want to drive more traffic to your e-commerce store, there are three critical steps you need to know for improving your online presence. Come learn digital marketing essentials and identify strategies to help keep your register ringing. Join us for this free symposium on Monday, March 9 from 4-5:30 pm and leave with a mini-digital marketing plan. We'll go over how to: 1. Identify the right keywords for which your ideal customers are searching 2. Write content the search engines and customers will find 3. Measure your results to track success

About the presenter: Colleen Wright has two Bachelor of Science degrees in Business Administration in Marketing and in Advertising Management. She has worked in the marketing field since 1989. Her experience includes working for large corporations such as NIKE and UPS, medium size companies such as Benj. Franklin Savings and Loan, and small businesses. (See attached resume for further detail.) As an educator with Search Engine Academy, she gained deep knowledge of digital marketing strategies and stays current with trends in the field. Her experience and knowledge has helped numerous businesses increase sales and leads through her work at her own digital marketing agency, Response Interactive, and as a business advisor at PCC SBDC.

Parking: This site is an official PCC campus and there is a parking fee. There are parking permit boxes in the parking lot area. ADA: If you need accomodations to participate in this event, contact Disability Services at 971-722-4341 or 503-246-4072 (TTY).

Is your creative vision driving your brand? Or are you leveraging external data to steer it?

With the surplus of marketing metrics available, this is a decision most marketers face every day. We invite you to join the discussion as four brand leaders discuss their chosen approach.

Don’t miss TAO’s next Marketing Community Event on Thursday, May 13th! We’ve brought together panel of marketing mavens representing the agency world and in-house marketing teams who will share their brand advice and debate creating and driving your brand vs. steering it by the data.

Our panelists will address burning questions such as:

*What should you do when your brand is being challenged for the sake of customer reach?

*How much of your brand (and its initial vision) are you willing to compromise?

*When does data make your brand myopic?

Panelists

-Julie Zisman, Head of Marketing at Little Bird

-Kent Lewis, Founder & President of Anvil Media

-Matthew Baranauskas, Creative Director of Ziba Design

-Burt Rosen, Chief Marketing Officer of Healthsparq

This event is for all Marketing professionals interested in learning new techniques and methodologies of brand and product development.

Event Details:

Where: The Cleaners @ The Ace Hotel

Date: Wednesday, May 13 2015

Time: 5:30-8:00 pm

Cost: Members $25, Non-Members $45

Register Today

Code 'n' Splode is returning as Women Who Hack presentation night!

We have two speakers joining us: Clarissa Littler, who is speaking about "Social Media, Talking to Strangers, and Models of Privacy", and Barbara Miller, who is speaking about her experience as an Outreachy intern.

We also have two open lightning talk slots — contact Thursday Bram to claim one.

Note: Women Who Hack is a women-focused group. For our monthly presentation night: all women (cis & trans) and genderqueer persons are invited to attend and participate, and men are welcome as the guest of one of these participants.

All participants of Women Who Hack agree to follow the Citizen Code of Conduct.

The Privly Foundation organizes Portland TA3M. Ever wonder what they do?

Priv.ly is a platform that allows you to encrypt your content anywhere on the web, with the click of a button. Join us for a hands-on workshop on using Priv.ly.

Participants will learn how to do marketing and sales for any product or service more efficiently and productively through the use of marketing and sales technology. They will also be able to hear what solutions, as there are many, would be a good fit for their particular needs.

This workshop is taught by Bottom Line Strategy Group.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

In this session, I’ll share how to market and run a Meetup; we've been running one the past two years.

I’ll share how to run a YouTube channel we've been running the past year. I’ve been able to include the Meetup as part of the YouTube Channel.

I’ll provide you with some ideas on how to share your content online by using filmmaking techniques. I have examples of how to create a story with script writing, filming, and editing with Final Cut Pro. I’ll bring my gimbal and 360 camera we use for Facebook Live. We also use Zoom for our conferencing, desktop sharing, and recording needs.

Lastly, I share a social media strategy on how to tag and post on platforms including Facebook, Instagram, LinkedIn, and Meetup.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Instagram Portland is a new meetup for anyone creating instagram content for themselves or for their business. Expect presentations on a range of insta-topics, including photography, hashtags, partnerships, ads, analytics and more.

For our inaugural meetup, organizers @petermarks and @kait.hurley will present on how they've grown their small business (https://kaithurley.com/) on instagram and provide tips for growing an engaged audience.

Doors for the event will open at 5:30pm. The half-hour presentation will start at 6pm, followed by a Q+A session and networking.

Find your new best customers by building a digital marketing plan that focuses on the goals, campaigns, and tactics that work best for you. From websites to social media to email marketing and advertising, it's easy to feel overwhelmed and hard to see what is really driving sales.

With 10 years experience in digital marketing strategy, in both small businesses and nonprofits, Lyndal Frazier-Cairns will teach you how to separate the must-haves from the nice-to-haves, and double down on the marketing that works for you.

In addition to this intensive training, you will also take away a full, personalized marketing plan that includes best practices, your goals, and the steps you need to take to make your business plans come to fruition. Your clients are looking for what you do. Let's help them find you.

Large Organization or Business Pricing: $149 Small Organization or Nonprofit Pricing (less than 10 people): $99

Portland Underground Grad School (PUGS) offers courses and workshops that facilitate your becoming who you want to be. Taught by local experts, they are filled with smart, interesting, and motivated Portlanders. We believe that a quality education is key to personal and societal transformation.

Add this event to your Google Calendar

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

In this session, we'll cover tips and tricks to improve your photography game.

Here's what we'll cover: 1. Camera Options - I'll bring my camera gear and we'll talk about Mirrorless, DSLR, Gimbals, Tripods, Phone cameras, 360, Snapchat Spectacles, and much more. You're welcome to bring your gear and show your stuff. 2. Talk types of photography and composition (Portraits, Landscapes, Events, Selfies, etc). 3. Enhancing/Filtering with Lightroom and Snapseed (mobile). 4. Editing with Photoshop. 5. Instagram Stories, formatting, tagging friends, hashtags. Becoming an influencer.

The remaining time left for Q&A. This session will be aimed between beginner and advanced. Everyone is welcome to share and connect with new inspired artists.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Are you one of the one billion people using Facebook today?

With news of companies like Cambridge Analytica, we are increasingly aware of how our personal lives and contact information are used by social media companies. Now it's time to get educated and protect ourselves!

Join Free Geek for a deep dive into what you need to know to use social media like Facebook as privately as possible.

Please join us for a Q&A session with PIE alum and mentor in residence Sylvia Salazar of Tono Latino, a media company that helps distill politics down to digestible chunks — with a special focus on informing Latinx and Spanish speaking communities.

Sylvia is a Colombian immigrant and a computer engineer turned political activist. Her passion is helping other people understand what is going on in the world of politics and encourage them to become more politically involved and vote. She is determined to change Latinx representation in politics and in media.

As her following has grown, Sylvia has experimented with a number of video formats and has a variety of creative ways to make short form video work. (You can experience her creativity firsthand on Instagram.) She's excited to share that expertise with you.

RSVP: https://www.crowdcast.io/e/sylvia-salazar-tono-latino-video/

BrainStation Online Live Thought Leadership Series:

While brands may have their customers’ undivided attention, business-as-usual content and social media marketing may come across the wrong way. How do you continue to grow your brand at a time when customers' may not be ready to buy? What type of content and platforms can be used to maintain audience engagement – without looking tone deaf?

Join BrainStation, the global leader in premium digital skills training, as they welcome industry leaders to unpack a breadth of topics relevant to the future of work and the digital economy. In The New Rules of Marketing: Content and Social Media in 2020, three expert guests will discuss how to navigate the new social media reality, and how to become a brand worth following in the COVID-19 era.

The New Rules of Marketing: Content and Social Media in 2020

Thursday, May 7th // 10 - 11am PDT

Guest speakers:

Mike Giepert, Executive Creative Director at Wealthsimple

Samantha Yu, VP, Brand & Integrated Marketing at Refinery29

Kirstine Stewart, Head, Shaping the Future of Media at World Economic Forum

Register here: https://bit.ly/2KQAHhH

BrainStation is the global leader in premium digital skills training for professionals and enterprises looking to future-proof themselves in the digital economy. 

In addition to empowering professionals with the skills they need to be durable in their careers, we have a thriving Community that is enabled through our Thought Leadership Series. Twice per month, we welcome industry titans to an online live panel discussion to unpack relevant and important topics as it pertains to Technology, Innovation and how to thrive in a digital economy. These events support individuals with key industry, discipline and development insights that support them as they navigate their professional growth. They've welcomed leaders from some of the most successful companies in the world, like Spotify, The New York Times, Patagonia, Vimeo, Google, Nike and many more.

Watch out for the next event in late May, Scrapping the Roadmap: Navigating Product Through Change!

Looking for some inspiration to get creative? How about joining others for a Show'N'Tell to find some creative ideas?

Families and children are also welcome. I'll start by sharing some projects I've created on Instagram, Youtube, TikTok, and my kids are also excited to share their creations. Anyone else is welcome to share their artwork as well.

If you feel up to it, you're welcome to bring your art supplies, sewing kits, pottery equipment, cameras, sketchpads, or even digital to share with the group.

Let's get inspired and create together!

We'll be using the Jitsi app instead of Zoom. You can join on desktop or mobile by clicking this meeting link http://knowledgemavens.org/meeting

If you would like to stay connected for future sessions, you can connect on our social media, Discord, or Mailing List.

Get Inspired! Knowledge Mavens

Fact: Nearly half of entrepreneurs do their marketing all by themselves.

If you’re a biotech or life science startup founder out there bootstrapping your social media, you’re not alone — but the stakes can feel especially high when you’re also juggling fundraising, business development, team building, and more.

Whether you’re a CEO moonlighting as your company’s social media manager, work with a talented generalist who is juggling a lot, or contract with an agency to help you scale your content, it’s important to take stock of whether you’re making the most effective use of your resources to move the needle on social media.

s2s Public Relations’ content marketing lead, Caitlin Kryl, joins OBI to share tried and true strategies and tactics startup leaders can apply to ensure they’re producing effective and efficient social media content that supports business goals — even on the tightest of budgets.

Learning objectives:

Define the value of social media to drive awareness and engagement among investors, potential partners, and customers Identify which social media platforms are right for your company and current bandwidth Explore untapped opportunities to scale your social media visibility and impact through executive social media and employee advocacy Learn about the benefit of content pillars and receive a template worksheet to help you brainstorm and establish your company’s own themes About the Speaker: Caitlin Kryl | Content Marketing Lead, s2s PR

Caitlin is a seasoned marketer and storyteller with a passion for demystifying the world of social media and content for startup leaders and small businesses. She has spent her career helping dozens of impact-focused organizations leverage written and visual storytelling to clearly articulate their brand value, powering lead generation, community engagement, and product demand. Before joining s2s PR, Caitlin led the digital marketing team at MATTER, the global healthcare innovation hub, developing strategies to grow and activate MATTER's community of 200+ healthcare startups and 50+ corporate partners.

We will discuss this podcast: - Podcast: https://podcasts.apple.com/us/podcast/386-information-social-order/id733163012?i=1000672063999 - Video: https://www.youtube.com/watch?v=cEEmc3Qy2K0 Please listen to/watch the podcast before-hand

What's this week's podcast about? Sam Harris speaks with Yuval Noah Harari about his new book, Nexus, and its application to current crises. They discuss humanity’s capacity for self-destruction, democracy and dictatorship as information networks, the “naive view of information,” the advantages of fiction over truth, trust in institutions, self-correction in a democracy, truth vs. power, truth vs. order, the suicide of conservatism, fixing social media, algorithms as editorial choices, efficiency vs. inefficiency, threats to democracy, and more.

What is a Podcast Club?: It’s like a book club for podcasts. We’ll listen to a podcast episode on our own, then get together at a bar or patio and talk about it in small groups. The atmosphere is casual, low-pressure, and laid back. The idea is to enjoy some thought-provoking conversation, learn a thing or two, and have some fun.