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Friday, October 15, 2010 at 10:48am and last updated
Friday, October 15, 2010 at 10:49am.
Key Bank
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FridayOct 15 2010Planning a social media strategy–
Key BankFree Business Training, Portland
“Transforming Customers into Raving Fans Through Social Media”
Many successful companies are using social media to attract and convert leads, grow revenue, reduce marketing costs and even develop new products.
Is YOUR business being left behind?
Why Do Some Businesses Have Trouble With Social?
85% of companies have used Social Media and failed to see business results, while 10% use it and see their revenue soar. There are 3 primary reasons why businesses fail with their Social Media efforts:
The business has a siloed organizational structure. Social media can often blur the lines between customer service, sales, marketing and even R&D. Be open to change.
The business leaders think social media is nothing more than another marketing tactic. But this approach leads to pushy selling and inconsistent messaging and can turn off more business in the long-term. These new tools require a different mindset than traditional marketing.
The business leader mistakenly assumes that because many of the social channels are free that they are easy to use and so jump in without a strategy. After this doesn’t work, they conclude that social simply doesn’t work. The problem, however, was with the message, not the medium.
Put YOUR Business in the Winning 10%
Join Cinta Media Group for a free training to help your business thrive in the modern marketplace. You will walk away with clear actionable steps you can take. There will be time for Q&A at the end.
Where & When
Key Bank 1222 SW 6th Avenue Portland, OR 97204
Date: Thursday, October 21 at 12:30 PM