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  <div class="vevent h-event"> <h1 class="summary p-name">Social Media Leap of Faith [Panel Discussion]</h1> <div class='date'><time class="dtstart dt-start" title="2012-03-01T18:00:00" datetime="2012-03-01T18:00:00">Thursday, March 1, 2012 from 6</time>–<time class="dtend dt-end" title="2012-03-01T19:30:00" datetime="2012-03-01T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393199'><span class='fn org p-name'>CrowdCompass office in the Ford Building</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">2505 SE 11th Avenue, #300</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97202</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=2505%20SE%2011th%20Avenue,%20%23300,%20Portland%20OR%2097202%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Ford Motors plans to spend 25% of their marketing budget on social media. According to all the hype, social media is still the hot ticket. But hype is... hype. Should your company increase its social media spend in 2012? At this event, experienced marketers will discuss the value of social media marketing, as compared to more traditional marketing. Panelists will also cover budget allocations for social media, tracking tools and results.</p> <p>Expert Panelists:</p> <p>Scott Trepanier, Sr. Manager of PR & Promotions at Columbia Sportswear</p> <p>Toban Zolman, Product Manager at Shopignighter</p> <p>Kevin Murphy, Director of Digital Strategy at CMD</p> <p>Details:</p> <p>• Cost: Free – With beer and snacks provided.</p> <p>• Live web streaming also available at <a href="http://www.livestream.com/innovationinmotio">http://www.livestream.com/innovationinmotio</a>...</p> <p>• RSVP required to reserve your seat – space is limited.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.meetup.com/Innovation-in-Motion/events/49375572/">Website</a></li> </ul> </div>