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Social Media Leap of Faith [Panel Discussion]

CrowdCompass office in the Ford Building
2505 SE 11th Avenue, #300
Portland, OR 97202, US (map)

Access Notes

Suite 300, 3rd floor. Office will have a CrowdCompass sign. Enter the building after hours on Division by walking through Ford Food & Drink, or on 11th by walking through the parking lot.

CrowdCompass office: In the Ford Building

2505 SE 11th Ave, # 300, Portland, OR 97202



Ford Motors plans to spend 25% of their marketing budget on social media. According to all the hype, social media is still the hot ticket. But hype is... hype. Should your company increase its social media spend in 2012? At this event, experienced marketers will discuss the value of social media marketing, as compared to more traditional marketing. Panelists will also cover budget allocations for social media, tracking tools and results.

Expert Panelists:

Scott Trepanier, Sr. Manager of PR & Promotions at Columbia Sportswear

Toban Zolman, Product Manager at Shopignighter

Kevin Murphy, Director of Digital Strategy at CMD


• Cost: Free – With beer and snacks provided.

• Live web streaming also available at http://www.livestream.com/innovationinmotio...

• RSVP required to reserve your seat – space is limited.