Explore Portland, hosted by Social Media Explorer's Jason Falls, is a two-day social media and digital marketing conference happening Nov. 15-16 at the Embassy Suites Washington Square. Explore features national speakers and thought leaders in the industry including Unmarketing and The Book of Business Awesome author Scott Stratten, leading social and content strategist Jay Baer, Edelman Digital's Michael Britto, and more. Topics include social media strategy, integrating social and traditional mediums, mobile marketing innovation, the integration of email and social media and more. The two-day ticket also includes breakfast, lunch and a cocktail hour. Go to http://ar.gy/portlandexplore for more details and to register.

USE DISCOUNT CODE: PDXROCKS for $200 off your ticket price.

Whether you want more people to find your brick and mortar or want to drive more traffic to your e-commerce store, there are three critical steps you need to know for improving your online presence. Come learn digital marketing essentials and identify strategies to help keep your register ringing. Join us for this free symposium on Monday, February 9 from 4-5:30 pm and leave with a mini-digital marketing plan. We'll go over how to: 1. Identify the right keywords for which your ideal customers are searching 2. Write content the search engines and customers will find 3. Measure your results to track success

About the presenter: Colleen Wright has two Bachelor of Science degrees in Business Administration in Marketing and in Advertising Management. She has worked in the marketing field since 1989. Her experience includes working for large corporations such as NIKE and UPS, medium size companies such as Benj. Franklin Savings and Loan, and small businesses. (See attached resume for further detail.) As an educator with Search Engine Academy, she gained deep knowledge of digital marketing strategies and stays current with trends in the field. Her experience and knowledge has helped numerous businesses increase sales and leads through her work at her own digital marketing agency, Response Interactive, and as a business advisor at PCC SBDC.

Parking: This site is an official PCC campus and there is a parking fee. There are parking permit boxes in the parking lot area. ADA: If you need accomodations to participate in this event, contact Disability Services at 971-722-4341 or 503-246-4072 (TTY).

Whether you want more people to find your brick and mortar or want to drive more traffic to your e-commerce store, there are three critical steps you need to know for improving your online presence. Come learn digital marketing essentials and identify strategies to help keep your register ringing. Join us for this free symposium on Monday, March 9 from 4-5:30 pm and leave with a mini-digital marketing plan. We'll go over how to: 1. Identify the right keywords for which your ideal customers are searching 2. Write content the search engines and customers will find 3. Measure your results to track success

About the presenter: Colleen Wright has two Bachelor of Science degrees in Business Administration in Marketing and in Advertising Management. She has worked in the marketing field since 1989. Her experience includes working for large corporations such as NIKE and UPS, medium size companies such as Benj. Franklin Savings and Loan, and small businesses. (See attached resume for further detail.) As an educator with Search Engine Academy, she gained deep knowledge of digital marketing strategies and stays current with trends in the field. Her experience and knowledge has helped numerous businesses increase sales and leads through her work at her own digital marketing agency, Response Interactive, and as a business advisor at PCC SBDC.

Parking: This site is an official PCC campus and there is a parking fee. There are parking permit boxes in the parking lot area. ADA: If you need accomodations to participate in this event, contact Disability Services at 971-722-4341 or 503-246-4072 (TTY).

Troy O'Bryan, president of Response Capture, is going to present on ROI, Attribution, and monitoring the customer journey from Lead to Revenue.

Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.

This month’s discussion topic: The Power of Unified Customer Data & Segment Marketing. Camp Optimization welcomes Craig Schinn, Senior Director of Solutions Consulting at Lytics. With a strong analytics background, and over 15 years e-commerce and digital marketing experience, Craig knows how to turn customer data into dollars. Join us this month as we discuss the power of customer journey mapping, and hear first hand what it takes to create more effective personalized experiences across email, web, and mobile.

Lytics is a Portland-based, easy-to-use customer data platform that creates insightful user profiles for powering personalized marketing. Check them out here www.getlytics.com.

We'll be meeting at Ecliptic Brewing for some beer and casual networking. First round is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there!

Adam Mertz, Portland tech veteran and Act-On Sr. Director of Product Marketing, will lead a conversation on what of the industry’s hottest topics – Account-Based Marketing. Adam recently joined Act-On after 8+ years leading Jive’s Product Marketing, Customer Marketing and Field Demand Gen teams so he’s someone who both understands the challenges and buying shifts Marketing leaders are grappling with and has a pulse on the direction this industry is going.

Join this great networking opportunity, learn more about Account Based Marketing, and welcome Act-On to downtown Portland.

roboboogie is a data driven design one stop shop. We spend our days searching the nooks and crannies of our partners sites to improve conversion rates, and apply our strategic design chops to improve the user experience. Optimization is the name of our game, and we’d love for you to come learn more about what we have to offer.

Stop by our Open House for some live music, snacks, and do some A/B testing of our delicious beers.

RSVP ONLINE: https://www.eventbrite.com/e/dwp-2017-open-house-roboboogie-registration-32644964969

Maria Crawford, Director of Digital Marketing and Marketing Operations At TripWire, will discuss how to prove digital channel success by using “campaign to cash” reporting to make data-based decisions.

Showing marketing effectiveness is key to impacting revenues and the proverbial sales funnel to help drive conversion rates in addition to other elements as well. The discussion will include how to build out your marketing technology stack and creating an analytics reporting infrastructure that will allow you to prove marketing success.

We are all trying to innovate upon our optimization processes, but how do you actually make that happen?

CEO of DevelopmentNow, Ben Strackany brings 20 years of startup and consulting experience to review case studies and techniques about how to optimize new product ideas. Come away with actionable strategies to use iteration, feedback loops and data to develop a Minimum Viable Product.

Come network and share a beer with Portland's top digital marketing, design and optimization professionals at the Assembly Lounge Bar located at Washington High School on the second floor in Suite 213. Enter through the Marthas entrance on the first floor and take the elevator or stairs up to the second floor.

Don’t forget to RSVP and spread the word. The first round of drinks is on us!

In this meetup we will focus on how clients and agencies can best collaborate to get the most out of a marketing automation platform and maximize results in a consumer digital marketing campaign.

Steve Gehlen, S.R.Smith’s Digital Marketing Director, and Priscilla Converse, Account Manager at Bonfire Marketing, will share their experience in co-managing S.R.Smith's seasonal digital campaign and the impact of going from two separate marketing technology platforms to a single marketing automation platform.

What you'll learn:

(1) How brands and agencies can collaborate to maximize campaign results and ROI using marketing automation.

(2) Setting up marketing automation to support a digital campaign and collaboration.

(3) How using a single marketing automation platform improved the campaign results from the previous season using a separate Email Service Provider and Landing Page Platform.

About the presenting companies:

S.R.Smith is the global-leading swimming pool deck equipment manufacturer based in Canby, Oregon.

Bonfire Marketing is a Portland based digital marketing agency focused on helping brands bring the right message to the right target market ad the right time (and on the right channel!).

The agenda:

5:30 - 6:00 - Sign in and networking
6:00 - 6:15 - Introductions and announcements
6:15 - 7:00 - The main event, presentation and discussion
7:00 - 7:30 - Additional discussions and networking

Thanks again to Portland's own Act-On Software for providing the venue and sponsoring the event!

Allowing those with disabilities to experience your product or website effectively can be crucial to its success. As creators of experiences for others, we need to take responsibility and make sure the content we are generating is consumable by as many users as possible. Silas will share tools and tips that will help you evaluate the current state of your project and its accessibility, along with ways to change the way you think about design, allowing you to target a broader range of users. Come network with Portland's top digital marketing, design and optimization professionals at Buckman Public House located at Washington High School on the first floor. Don't forget to RSVP and spread the word. First round of drinks is on us with an RSVP!

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best practices, challenges and wins.

Who is roboboogie? roboboogie is a Portland-based digital experience optimization agency partnering closely with brands to improve conversion rates, nurture brand advocacy and increase customer value.

For many years, companies have sought to personalize experiences for customers across websites, email marketing, ads and more. Yet many have found the available technologies lacking. Some technologies only work for one channel (say, the website). Others don’t create a complete profile of a customer using diverse data sources. And many technologies don’t take advantage of advances in machine learning and data science to predict what a customer might want or do next. Kim will discuss how leading brands such as Heineken, Dr. Martens and Madison Reed personalize interactions with customers in an omnichannel fashion.

Come network with Portland's top digital marketing, design and optimization professionals at the Assembly Lounge Bar located at Washington High School in Suite 213 on the second floor.

Don't forget to RSVP and spread the word. First round of drinks is on us with an RSVP!

Engage Conference is a one-day digital marketing conference in Portland, Oregon, presenting multiple informative learning tracks and panel sessions. It will feature a full day of insight into the industry’s hottest topics, such as: artificial intelligence, email marketing automation and the rise of digital marketing in the craft beer and marijuana industry. Keynotes will be presented by Purna Virji from Microsoft and Ian Lurie from Clearlink.

Find your new best customers by building a digital marketing plan that focuses on the goals, campaigns, and tactics that work best for you. From websites to social media to email marketing and advertising, it's easy to feel overwhelmed and hard to see what is really driving sales.

With 10 years experience in digital marketing strategy, in both small businesses and nonprofits, Lyndal Frazier-Cairns will teach you how to separate the must-haves from the nice-to-haves, and double down on the marketing that works for you.

In addition to this intensive training, you will also take away a full, personalized marketing plan that includes best practices, your goals, and the steps you need to take to make your business plans come to fruition. Your clients are looking for what you do. Let's help them find you.

Large Organization or Business Pricing: $149 Small Organization or Nonprofit Pricing (less than 10 people): $99

Portland Underground Grad School (PUGS) offers courses and workshops that facilitate your becoming who you want to be. Taught by local experts, they are filled with smart, interesting, and motivated Portlanders. We believe that a quality education is key to personal and societal transformation.

Add this event to your Google Calendar

Topic: The Path to CX Omniscience - The Power (and the Potential Pitfalls) in Predicting User Frustration

Imagine that you could know in real time anytime a user on your site was having a bad experience. Imagine you could know before they have a chance to get frustrated and way before they stop to reach out for help. How would this change your ability to offer support, to understand your product pitfalls and to prioritize the things on your roadmap?

In this month's talk Agata Bugaj, Sr. Director of Product Management at FullStory, will discuss the future of AI in understanding and improving the customer experience, and some of the pitfalls to look out for along the way.

Come network with Portland's top digital marketing, design and optimization professionals at the Show Bar located at Washington High School in Suite 101 on the first floor.

Don't forget to RSVP and spread the word. First round of drinks is on us with an RSVP!

It’s Time to Change Your Thinking. Making smart business decisions in uncertainty is tough. You don’t need complete clarity before you can move. On April 30th, join us for a virtual one-day event where together we look for new opportunities for your business and prepare for life on the other side.

Workshop Sessions And just like that, the world changed. And you need to change too. Each of these Rise Up Workshop Sessions is designed to build on each other with insights and expertise that helps you know where to put your energy, both now and into the future. 1. Perspective Sure the world has changed, but what does that mean for your business? During this session we will examine the bird’s eye view of businesses across multiple industries. What are the emerging trends? What is and isn’t working? What innovations are happening? And what the hell does “bounce back” mean anyway? 2. Connection Let’s talk about how to connect with customers and clients in new ways based on our new reality. People pay attention to things that are important to them. Create an emotional connection that goes beyond what you sell and understand how to build passion around your products and services. 3. Opportunity Moving the needle is about turning over every rock in your yard looking for opportunities you might not have seen before and trying new things. What are the top tactics that you might want to consider? Our speakers and panelists will discuss real ideas for you to put to the test and unearth opportunities for marketing your business.

With over 19 Marketing, Design, and Business experts, you'll find someone to answer all your questions for how to adjust your strategy during COVID-19. All proceeds being donated to local charities.

Nonprofits and students email [email protected] for free registration promo codes.