Assembly Lounge Bar (Revolution Hall)

For many years, companies have sought to personalize experiences for customers across websites, email marketing, ads and more. Yet many have found the available technologies lacking. Some technologies only work for one channel (say, the website). Others don’t create a complete profile of a customer using diverse data sources. And many technologies don’t take advantage of advances in machine learning and data science to predict what a customer might want or do next. Kim will discuss how leading brands such as Heineken, Dr. Martens and Madison Reed personalize interactions with customers in an omnichannel fashion.

Come network with Portland's top digital marketing, design and optimization professionals at the Assembly Lounge Bar located at Washington High School in Suite 213 on the second floor.

Don't forget to RSVP and spread the word. First round of drinks is on us with an RSVP!

"Data Visualization Techniques to Discover Optimization Opportunities"

Every day, we create over 2.5 quintillion bytes of data, and we'll create more tomorrow than we did today. As digital marketers, we swim through this sea of information and opportunity. But where to? And how can we read these currents? At this month's Camp Optimization, Justin Wade, eRoi's performance analyst, will share powerful—and practical—data visualization techniques to help you discover opportunities, interpret hidden patterns, and tell better stories through data.

Come to hear Justin's insights and share a free beer or glass of wine with Portland's top digital marketing, design and optimization professionals. We're at Revolution Hall, second floor of the Washington High School in Southeast Portland.

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best practices, challenges and wins.

Who is roboboogie? Roboboogie is a Portland-based digital experience optimization agency partnering closely with brands to improve conversion rates, nurture brand advocacy and increase customer value.