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Optimizing Customer Experiences through Personalized Marketing | Camp Optimization

Assembly Lounge Bar (Revolution Hall)
1300 Southeast Stark Street
Portland, Oregon 97214, USA (map)
Public WiFi

Access Notes

Enter through Marthas coffee shop (first floor), take an elevator or stairs up to the 2nd floor.



For many years, companies have sought to personalize experiences for customers across websites, email marketing, ads and more. Yet many have found the available technologies lacking. Some technologies only work for one channel (say, the website). Others don’t create a complete profile of a customer using diverse data sources. And many technologies don’t take advantage of advances in machine learning and data science to predict what a customer might want or do next. Kim will discuss how leading brands such as Heineken, Dr. Martens and Madison Reed personalize interactions with customers in an omnichannel fashion.

Come network with Portland's top digital marketing, design and optimization professionals at the Assembly Lounge Bar located at Washington High School in Suite 213 on the second floor.

Don't forget to RSVP and spread the word. First round of drinks is on us with an RSVP!