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  <div class="vevent h-event"> <h1 class="summary p-name">Optimizing Customer Experiences through Personalized Marketing | Camp Optimization</h1> <div class='date'><time class="dtstart dt-start" title="2018-01-18T17:30:00" datetime="2018-01-18T17:30:00">Thursday, January 18, 2018 from 5:30</time>–<time class="dtend dt-end" title="2018-01-18T19:00:00" datetime="2018-01-18T19:00:00">7pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202395440'><span class='fn org p-name'>Assembly Lounge Bar (Revolution Hall)</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">1300 Southeast Stark Street</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97214</span> <div class="country-name p-country-name">USA</div> (<a href='https://maps.google.com/maps?q=1300%20Southeast%20Stark%20Street,%20Portland%20Oregon%2097214%20USA'>map</a>) </div> </div> <div class="description p-description"> <p>For many years, companies have sought to personalize experiences for customers across websites, email marketing, ads and more. Yet many have found the available technologies lacking. Some technologies only work for one channel (say, the website). Others don’t create a complete profile of a customer using diverse data sources. And many technologies don’t take advantage of advances in machine learning and data science to predict what a customer might want or do next. Kim will discuss how leading brands such as Heineken, Dr. Martens and Madison Reed personalize interactions with customers in an omnichannel fashion.</p> <p>Come network with Portland's top digital marketing, design and optimization professionals at the Assembly Lounge Bar located at Washington High School in Suite 213 on the second floor.</p> <p>Don't forget to RSVP and spread the word. First round of drinks is on us with an RSVP!</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://www.eventbrite.com/e/january-camp-optimization-meet-up-tickets-39202873851">Website</a></li> </ul> </div>