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Marketing Mix: Going from 20% Digital to 80% in 2 Years

Act-On Software Corporate Headquarters
121 SW Morrison St., Suite 1600
Portland, OR 97204, United States (map)

Act-On is located on the 16th floor. Please plan on arriving between 5:30 and 5:45.

Space is limited so please RSVP on meetup.com.



Maria Crawford, Director of Digital Marketing and Marketing Operations At TripWire, will discuss how to prove digital channel success by using “campaign to cash” reporting to make data-based decisions.

Showing marketing effectiveness is key to impacting revenues and the proverbial sales funnel to help drive conversion rates in addition to other elements as well. The discussion will include how to build out your marketing technology stack and creating an analytics reporting infrastructure that will allow you to prove marketing success.