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  <div class="vevent h-event"> <h1 class="summary p-name">Marketing Mix: Going from 20% Digital to 80% in 2 Years</h1> <div class='date'><time class="dtstart dt-start" title="2017-06-06T17:30:00" datetime="2017-06-06T17:30:00">Tuesday, June 6, 2017 from 5:30</time>–<time class="dtend dt-end" title="2017-06-06T19:30:00" datetime="2017-06-06T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202395310'><span class='fn org p-name'>Act-On Software Corporate Headquarters</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">121 SW Morrison St., Suite 1600</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">United States</div> (<a href='https://maps.google.com/maps?q=121%20SW%20Morrison%20St.,%20Suite%201600,%20Portland%20OR%2097204%20United%20States'>map</a>) </div> </div> <div class="description p-description"> <p>Maria Crawford, Director of Digital Marketing and Marketing Operations At TripWire, will discuss how to prove digital channel success by using “campaign to cash” reporting to make data-based decisions.</p> <p>Showing marketing effectiveness is key to impacting revenues and the proverbial sales funnel to help drive conversion rates in addition to other elements as well. The discussion will include how to build out your marketing technology stack and creating an analytics reporting infrastructure that will allow you to prove marketing success.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://www.meetup.com/PDX-Marketing-Automation/events/240210699/">Website</a></li> </ul> </div>