Act-On Software Corporate Headquarters

In this meetup we will focus on how clients and agencies can best collaborate to get the most out of a marketing automation platform and maximize results in a consumer digital marketing campaign.

Steve Gehlen, S.R.Smith’s Digital Marketing Director, and Priscilla Converse, Account Manager at Bonfire Marketing, will share their experience in co-managing S.R.Smith's seasonal digital campaign and the impact of going from two separate marketing technology platforms to a single marketing automation platform.

What you'll learn:

(1) How brands and agencies can collaborate to maximize campaign results and ROI using marketing automation.

(2) Setting up marketing automation to support a digital campaign and collaboration.

(3) How using a single marketing automation platform improved the campaign results from the previous season using a separate Email Service Provider and Landing Page Platform.

About the presenting companies:

S.R.Smith is the global-leading swimming pool deck equipment manufacturer based in Canby, Oregon.

Bonfire Marketing is a Portland based digital marketing agency focused on helping brands bring the right message to the right target market ad the right time (and on the right channel!).

The agenda:

5:30 - 6:00 - Sign in and networking
6:00 - 6:15 - Introductions and announcements
6:15 - 7:00 - The main event, presentation and discussion
7:00 - 7:30 - Additional discussions and networking

Thanks again to Portland's own Act-On Software for providing the venue and sponsoring the event!

Maria Crawford, Director of Digital Marketing and Marketing Operations At TripWire, will discuss how to prove digital channel success by using “campaign to cash” reporting to make data-based decisions.

Showing marketing effectiveness is key to impacting revenues and the proverbial sales funnel to help drive conversion rates in addition to other elements as well. The discussion will include how to build out your marketing technology stack and creating an analytics reporting infrastructure that will allow you to prove marketing success.

RSVP - https://www.eventbrite.com/e/pdx-women-in-tech-pdxwit-volunteer-orientation-tickets-29203614798

Interested in joining the stellar crew of PDXWIT volunteers? New to volunteering with us? Want to meet other capable, driven women in tech?

You'll be in the right place at our first volunteer orientation.

PDXWIT is a 100% volunteer-run organization, which means that volunteers are crucial to the success of our mission and there are plenty of ways to get involved.

At the orientation, you'll learn about different volunteer roles from regular engagements to occasional gigs, get an overview of expectations and processes, have any questions you may bring answered, and catch up with other PDXWIT community members.

We can't wait to welcome you!

Sometimes the difficulty in launching a successful marketing campaign can be attributed to organizational challenges. As marketers we are often constrained by organizational inefficiencies rather than our technical capabilities. Through this presentation, I’d like to explain how technical marketers can get the business intelligence they need, fix organizational inefficiencies, acquire the right tools for the job and drive digital marketing efforts forward in a way that can drastically affect a company’s bottom line. During this presentation, we’ll go over the following:

• Iterative vs campaign-based approaches to marketing deliverables.
• How to sort through analytics to determine what are vanity metrics, OPIs and KPIs.
• Re-prioritizing deliverables and capabilities based on KPIs.
• Integrating lead scoring and content customization into static campaigns.
• “Smart Persona” tracking and attribution models.

A large part of the presentation will include information on actual tools and metrics that I am currently using so feel free to ask any questions you may have related to the data or examples presented.

Speaker Bio:

Garrett Gillas got his start in technology at the age of 12 when he built his first website for his father’s electric vehicle startup. Since then, he has made a career out of helping business use digital marketing to grow their business.

Garrett is currently a Marketing Manager at Tripwire where he oversees all web properties, paid media and related demand-gen analytics. Before Tripwire, he spent the last 10 years working with digital advertising agencies including Razorfish and CMD. His past clients include Netflix, Microsoft Xbox, HP, Hawaiian Airlines, IBM, Google, Urban Airship and Intel. Garrett is a Portland, Oregon native.

Adam Mertz, Portland tech veteran and Act-On Sr. Director of Product Marketing, will lead a conversation on what of the industry’s hottest topics – Account-Based Marketing. Adam recently joined Act-On after 8+ years leading Jive’s Product Marketing, Customer Marketing and Field Demand Gen teams so he’s someone who both understands the challenges and buying shifts Marketing leaders are grappling with and has a pulse on the direction this industry is going.

Join this great networking opportunity, learn more about Account Based Marketing, and welcome Act-On to downtown Portland.