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  <div class="vevent h-event"> <h1 class="summary p-name">Marketing Automation - Brand and Agency Collaboration</h1> <div class='date'><time class="dtstart dt-start" title="2017-09-13T17:30:00" datetime="2017-09-13T17:30:00">Wednesday, September 13, 2017 from 5:30</time>–<time class="dtend dt-end" title="2017-09-13T19:30:00" datetime="2017-09-13T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202395310'><span class='fn org p-name'>Act-On Software Corporate Headquarters</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">121 SW Morrison St., Suite 1600</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">United States</div> (<a href='https://maps.google.com/maps?q=121%20SW%20Morrison%20St.,%20Suite%201600,%20Portland%20OR%2097204%20United%20States'>map</a>) </div> </div> <div class="description p-description"> <p>In this meetup we will focus on how clients and agencies can best collaborate to get the most out of a marketing automation platform and maximize results in a consumer digital marketing campaign.</p> <p>Steve Gehlen, S.R.Smith’s Digital Marketing Director, and Priscilla Converse, Account Manager at Bonfire Marketing, will share their experience in co-managing S.R.Smith's seasonal digital campaign and the impact of going from two separate marketing technology platforms to a single marketing automation platform.</p> <p>What you'll learn:</p> <p>(1) How brands and agencies can collaborate to maximize campaign results and ROI using marketing automation.</p> <p>(2) Setting up marketing automation to support a digital campaign and collaboration.</p> <p>(3) How using a single marketing automation platform improved the campaign results from the previous season using a separate Email Service Provider and Landing Page Platform.</p> <p>About the presenting companies:</p> <p>S.R.Smith is the global-leading swimming pool deck equipment manufacturer based in Canby, Oregon.</p> <p>Bonfire Marketing is a Portland based digital marketing agency focused on helping brands bring the right message to the right target market ad the right time (and on the right channel!).</p> <p>The agenda:</p> <p>5:30 - 6:00 - Sign in and networking<br> 6:00 - 6:15 - Introductions and announcements<br> 6:15 - 7:00 - The main event, presentation and discussion<br> 7:00 - 7:30 - Additional discussions and networking</p> <p>Thanks again to Portland's own Act-On Software for providing the venue and sponsoring the event!</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://www.meetup.com/PDX-Marketing-Automation/events/241668241/">Website</a></li> </ul> </div>