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  <div class="vevent h-event"> <h1 class="summary p-name">March Camp Optimization Meet-Up</h1> <div class='date'><time class="dtstart dt-start" title="2016-03-31T17:30:00" datetime="2016-03-31T17:30:00">Thursday, March 31, 2016 from 5:30</time>–<time class="dtend dt-end" title="2016-03-31T20:30:00" datetime="2016-03-31T20:30:00">8:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202394417'><span class='fn org p-name'>Ecliptic Brewing</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">825 N Cook St</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97227</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=825%20N%20Cook%20St,%20Portland%20OR%2097227%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.</p> <p>This month’s discussion topic: The Power of Unified Customer Data & Segment Marketing. Camp Optimization welcomes Craig Schinn, Senior Director of Solutions Consulting at Lytics. With a strong analytics background, and over 15 years e-commerce and digital marketing experience, Craig knows how to turn customer data into dollars. Join us this month as we discuss the power of customer journey mapping, and hear first hand what it takes to create more effective personalized experiences across email, web, and mobile.</p> <p>Lytics is a Portland-based, easy-to-use customer data platform that creates insightful user profiles for powering personalized marketing. Check them out here <a href="http://www.getlytics.com">www.getlytics.com</a>.</p> <p>We'll be meeting at Ecliptic Brewing for some beer and casual networking. First round is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there!</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://www.eventbrite.com/e/march-camp-optimization-meet-up-tickets-22701313239">Website</a></li> </ul> </div>