Having a website is not enough. You need a website that attracts new business. Learn the most important ways to optimize your website for the search engines and others ways to use your website for growing your business.

Using step-by-step training and demonstrations, learn how to optimize a website:
-Effective word and phrase selection -How to submit your website to the search engines -Optimization tools, techniques, and tips -Using title, keyword, and description tags -Word placement and density strategies -Inbound and outbound links -Helpful website tools and software -Strategies for promoting your website

Checklists and forms are provided to workshop attendees.

Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

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What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.

This month Ryan Campell joins Camp Optimization from Add3 (Add3 is a digital marketing agency that delivers integrated digital marketing campaigns across search, social & display advertising, helping our clients reach their marketing goals) to talk on behalf of pay per click marketing. PPC is one of the most measurable digital marketing channels available.

Come learn actionable strategies and tactics you can implement to take your optimization campaigns to the next level. Ryan has been leading and managing digital marketing campaigns for almost 10 years. He's optimized campaigns as an in house manager and now, at an agency. Ryan has a deep passion for performance based digital marketing and is an expert in paid search, SEO, and paid social media.

We will be meeting at Baerlic Brewing Company for some beer and casual networking. First round of beer is on us!

This event sponsored and hosted by roboboogie.

Who is roboboogie? Roboboogie is a Portland-based customer experience optimization agency partnering closely with brands to improve conversion rates, nurture brand advocacy and increase customer value.

Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.

This month’s discussion topic: The Power of Unified Customer Data & Segment Marketing. Camp Optimization welcomes Craig Schinn, Senior Director of Solutions Consulting at Lytics. With a strong analytics background, and over 15 years e-commerce and digital marketing experience, Craig knows how to turn customer data into dollars. Join us this month as we discuss the power of customer journey mapping, and hear first hand what it takes to create more effective personalized experiences across email, web, and mobile.

Lytics is a Portland-based, easy-to-use customer data platform that creates insightful user profiles for powering personalized marketing. Check them out here www.getlytics.com.

We'll be meeting at Ecliptic Brewing for some beer and casual networking. First round is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there!

Analytics Pros Presents: 12:00-5:00pm Google Analytics for Optimization Training

This 1/2 day training session is a great way to quickly learn from the analytics experts, and is perfect for those getting started with Google Analytics or just looking for tips on how to get the most out of their optimization efforts.

There are limited seats remaining for the 12:00-5:00pm session. Take advantage of the special $99 price (regularly $399) and sign-up today.

Training Agenda:

12:00 - 1:30pm: Crash Course to Google Analytics

1:45 - 2:15pm: How to find what to test with Google Analytics

2:15 - 2:45pm: Integrating Google Analytics and your optimization platform

2:45 - 3:45pm: Exercise: Create, Target, and Analyze Audiences

4:00 - 5:00pm: Reporting Options, Google Optimize Demo, and Q&A

5:30 - 7:00pm: Camp Optimization Meet-Up and Happy Hour featuring Cali Pitchel

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins. Who is roboboogie? Roboboogie is a Portland-based customer experience optimization agency partnering closely with brands to improve conversion rates, nurture brand advocacy and increase customer value.

Camp Optimization welcomes Cali Pitchel from Analytics Pros. Cali joins us this month to share her thoughts on: Why Digital Analytics Needs the Humanities.

"All too often we see data as a 'capital T -- Truth, hard numbers, fact, science. But data is meaningless without interpretation, and because so much depends on that interpretation, data analysis demands things like humility, integrity, and empathy.” - Cali Pitchel, Director of Marketing

Analytics Pros is a leading Google Analytics Partner and Premium Reseller helping brands like GoPro, ASICS, The New York Times, and Starbucks use data to better connect with and understand their customers.

First round of beers is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there!

Camp Optimization welcomes Tyler Bullen, Optimization Manager at Simple Bank (http://simple.com).

Discussion topic: Tools, Talent & Techniques: What it takes to build a successful optimization program.

Get tips from an expert in the trenches at an innovative, design-led company. Tyler will share his knowledge of the tools, roles, skills and techniques you need to build and run successful optimization and segment marketing programs. Simple is revolutionizing the banking industry with innovative technologies, it's impeccable user experience, and expertise in behavioral economics.

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best practices, challenges and wins.

"Data Visualization Techniques to Discover Optimization Opportunities"

Every day, we create over 2.5 quintillion bytes of data, and we'll create more tomorrow than we did today. As digital marketers, we swim through this sea of information and opportunity. But where to? And how can we read these currents? At this month's Camp Optimization, Justin Wade, eRoi's performance analyst, will share powerful—and practical—data visualization techniques to help you discover opportunities, interpret hidden patterns, and tell better stories through data.

Come to hear Justin's insights and share a free beer or glass of wine with Portland's top digital marketing, design and optimization professionals. We're at Revolution Hall, second floor of the Washington High School in Southeast Portland.

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best practices, challenges and wins.

Who is roboboogie? Roboboogie is a Portland-based digital experience optimization agency partnering closely with brands to improve conversion rates, nurture brand advocacy and increase customer value.

We are all trying to innovate upon our optimization processes, but how do you actually make that happen?

CEO of DevelopmentNow, Ben Strackany brings 20 years of startup and consulting experience to review case studies and techniques about how to optimize new product ideas. Come away with actionable strategies to use iteration, feedback loops and data to develop a Minimum Viable Product.

Come network and share a beer with Portland's top digital marketing, design and optimization professionals at the Assembly Lounge Bar located at Washington High School on the second floor in Suite 213. Enter through the Marthas entrance on the first floor and take the elevator or stairs up to the second floor.

Don’t forget to RSVP and spread the word. The first round of drinks is on us!

Join us for a very special, expert panel edition of Roboboogie’s Camp Optimization. Our next meet-up will feature Roboboogie’s very own website optimization pros, sharing their wisdom across three unique disciplines. Anyone interested in learning more about the process, tools and techniques required to make a test-and-optimize program successful should attend. As if that is not enough, we will also explore the merits of consuming mezcal with an A/B test, and enjoy light appetizers and the Latin-American flair of Teote.

Program:

6:00-6:30 PM - Mezcal A/B tasting and light appetizers

6:30-7:15 PM - Panel discussion and audience Q&A

Network with Portland's top digital marketing, design and optimization professionals at Teote Mezcalería, located on NE Alberta. Don't forget to RSVP and spread the word. Your first drink is on us. Come enjoy a beverage and some light appetizers.

Join Roboboogie for a very special, expert panel edition of our bi-monthly meetup: Camp Optimization. Our next meet-up will feature Roboboogie’s very own website optimization pros, sharing their wisdom across three unique disciplines. Anyone interested in learning more about the process, tools and techniques required to make a test-and-optimize program successful should attend. As if that is not enough, we will also explore the merits of consuming mezcal with an A/B test, and enjoy light appetizers and the Latin-American flair of Teote. Admission is FREE!

Program:

6:00-6:30 PM - Mezcal A/B tasting and light appetizers

6:30-7:15 PM - Panel discussion and audience Q&A

Network with Portland's top digital marketing, design and optimization professionals at Teote Mezcalería, located on NE Alberta. Don't forget to RSVP and spread the word. Your first drink is on us. Come enjoy a beverage and some light appetizers.

Topic: The Path to CX Omniscience - The Power (and the Potential Pitfalls) in Predicting User Frustration

Imagine that you could know in real time anytime a user on your site was having a bad experience. Imagine you could know before they have a chance to get frustrated and way before they stop to reach out for help. How would this change your ability to offer support, to understand your product pitfalls and to prioritize the things on your roadmap?

In this month's talk Agata Bugaj, Sr. Director of Product Management at FullStory, will discuss the future of AI in understanding and improving the customer experience, and some of the pitfalls to look out for along the way.

Come network with Portland's top digital marketing, design and optimization professionals at the Show Bar located at Washington High School in Suite 101 on the first floor.

Don't forget to RSVP and spread the word. First round of drinks is on us with an RSVP!

This year’s Marketing Loves Sales event will focus on the pivotal role Social Media plays for marketing and sales. For the first time, the event will have tracks dedicated to the nuances of social media for each of these teams. From planned marketing programs to social selling, our speaker lineup is packed with industry experts and practitioners who will deliver fresh ideas and innovative case studies.

Join more than 300 sales and marketing and sales professionals for a day focused on upping your social media game!