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  <div class="vevent h-event"> <h1 class="summary p-name">Learn How To Build a Successful Optimization Program</h1> <div class='date'><time class="dtstart dt-start" title="2016-09-15T17:00:00" datetime="2016-09-15T17:00:00">Thursday, September 15, 2016 from 5</time>–<time class="dtend dt-end" title="2016-09-15T19:00:00" datetime="2016-09-15T19:00:00">7pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393899'><span class='fn org p-name'>Old Washington High School</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">SE Stark and 12th</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97214</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=SE%20Stark%20and%2012th,%20Portland%20OR%2097214%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Camp Optimization welcomes Tyler Bullen, Optimization Manager at Simple Bank (<a href="http://simple.com">http://simple.com</a>).</p> <p>Discussion topic: Tools, Talent & Techniques: What it takes to build a successful optimization program.</p> <p>Get tips from an expert in the trenches at an innovative, design-led company. Tyler will share his knowledge of the tools, roles, skills and techniques you need to build and run successful optimization and segment marketing programs. Simple is revolutionizing the banking industry with innovative technologies, it's impeccable user experience, and expertise in behavioral economics.</p> <p>What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best practices, challenges and wins.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://www.eventbrite.com/e/september-camp-optimization-meet-up-tickets-26953256917">Website</a></li> </ul> </div>