Ever wonder how your email list stacks up against other nonprofits?

M+R Strategic Services and NTEN released a new eNonprofit Benchmarks Study for 2009 (Download the report at http://www.e-benchmarksstudy.com/2009.html). We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations to provide you with reliable new data, answering questions like:

* How is the financial crisis affecting online fundraising?
* How do my targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits?
* For state-based or local groups, what's a good email response rate

Karen Matheson, M+R Strategic Services will cover key findings on fundraising and advocacy metrics, explore what the data tells us about industry-wide changes, provide key metrics to analyze your organization's online program and take questions about the study and nonprofit online metrics.

She will also offer up real-world advice and research-based best practices for communicating effectively with your membership, helping maintain and develop supporters, build relationships, and sharing your story.

Agenda: 5:30 Networking

6:00 Presentation with Q/A

7:00 More Networking

Karen Matheson is the Manager of Quantitative Research and Analysis at M+R Strategic Services and provides strategic data analysis for a range of M+R's eCampaigns clients, including the Human Rights Campaign, Oxfam America, and Susan G. Komen for the Cure. With a B.S. in Mathematics from the University of Oregon and graduate coursework in statistics and analysis, Karen has a strong quantitative research background. In addition to co-authoring M+R and NTEN's eNonprofit Benchmarks Study (www.e-benchmarksstudy.com), Karen regularly researches and co-authors articles about best online communications strategies using data from several national nonprofits.

Please email Anna at [email protected] or Donna Arriaga at [email protected] with any questions.

Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.

This month’s discussion topic: The Power of Unified Customer Data & Segment Marketing. Camp Optimization welcomes Craig Schinn, Senior Director of Solutions Consulting at Lytics. With a strong analytics background, and over 15 years e-commerce and digital marketing experience, Craig knows how to turn customer data into dollars. Join us this month as we discuss the power of customer journey mapping, and hear first hand what it takes to create more effective personalized experiences across email, web, and mobile.

Lytics is a Portland-based, easy-to-use customer data platform that creates insightful user profiles for powering personalized marketing. Check them out here www.getlytics.com.

We'll be meeting at Ecliptic Brewing for some beer and casual networking. First round is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there!

This is your opportunity to learn about effective strategies for creating engaging content on your website and across the web, designing and evaluating digital campaigns with social media and email marketing, and integrating your online efforts to maximize participation and donations.

Technology will continue to change and the nonprofit sector cannot afford to be left behind. This two-day conference will educate, inspire, and prepare nonprofit professionals to implement or advance their organizational digital strategies, and campaigns. Attendees will participate in educational sessions and hands-on workshops, and have the opportunity to networ

Participants will learn how to do marketing and sales for any product or service more efficiently and productively through the use of marketing and sales technology. They will also be able to hear what solutions, as there are many, would be a good fit for their particular needs.

This workshop is taught by Bottom Line Strategy Group.

Have you ever wondered how all the wiz-bang marketing professionals are able to increase website traffic and conversion rates for their clients? Yeah, we did too. So, we asked the very talented Jake Wagner, CDMP to host a workshop on one of the comprehensive email marketing solutions available today, Active Campaign.

In this workshop, Jake will introduce newsletter campaigns, contact managment, automation set up, and the reporting and analytics that are included in this online tool.

If you haven’t heard of ActiveCampaign, it’s like MailChimp on steroids. It is a great tool at an affordable price, making it the best fit for many entrepreneurs. Bring your laptop and desire for better communication to the first of these one hour workshops!

Have you ever wondered how all the wiz-bang marketing professionals are able to increase website traffic and conversion rates for their clients? Yeah, we did too. So, we asked the very talented Jake Wagner, CDMP, of Digital Marketing 4FP to host a workshop on one of the comprehensive email marketing solutions available today, Active Campaign.

In this workshop, Jake will introduce newsletter campaigns, contact managment, automation set up, and the reporting and analytics that are included in this online tool.

Want to write impactful email marketing copy that utilizes your unique voice? On February 10th, Zoho's hosting a free, educational webinar on writing effective copy for your email marketing campaigns. Learn how to establish your brand's voice, hone in on your campaign goals, and get some email marketing campaign ideas.

Register Now: https://zoho.to/fNQ

This webinar will kick off our three week series on email marketing basics. Check out our other postings for additional sessions.

If you have any questions, please feel free to email us at [email protected]

On February 17th, Zoho's hosting a free, educational webinar on building and maintaining your email marketing lists. Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.

Register Now: https://zoho.to/YsA

This webinar is part of our Email Marketing Basics series. If you have any questions or if you're interested in our other sessions, please reach out to us at [email protected]

On February 24th, Zoho's hosting a free, educational webinar on automating and monitoring your email marketing lists. Learn how to create automated email marketing campaigns to streamline your customer acquisition process. You’ll also learn about managing your sender reputation score, and how to use key email marketing metrics to assess the effectiveness of your campaigns.

Register Now:https://zoho.to/RtM

This webinar is part of our Email Marketing Basics series. If you have any questions or if you're interested in our other sessions, please reach out to us at [email protected]