Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.

This month’s discussion topic: The Power of Unified Customer Data & Segment Marketing. Camp Optimization welcomes Craig Schinn, Senior Director of Solutions Consulting at Lytics. With a strong analytics background, and over 15 years e-commerce and digital marketing experience, Craig knows how to turn customer data into dollars. Join us this month as we discuss the power of customer journey mapping, and hear first hand what it takes to create more effective personalized experiences across email, web, and mobile.

Lytics is a Portland-based, easy-to-use customer data platform that creates insightful user profiles for powering personalized marketing. Check them out here www.getlytics.com.

We'll be meeting at Ecliptic Brewing for some beer and casual networking. First round is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there!

Join us July 18 as we welcome Portland voice start-up Tali. Matt, Matt and Matt will dive into their experience building their time tracking app for Alexa, Cortana, Google Assistant, Slack and more.

Doors will open at 5:30pm for drinks, pizza and conversation

6:30pm – 7:15pm deep dive into Tali a conversational time tracking system developed in Portland http://telltali.com

7:15pm – 8:00pm Playabl.ai will step through their approach to creating conversational knowledge agents for the enterprise, which help employees get the information they need instantly to do their best work