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Thursday
Feb 19, 2009
SECP's February Event | What you need to know about SEO
Oregon Stamp Society

Are you looking for cost-effective ways to increase sales and leads through the Internet? Join Colleen Wright of the Search Engine Academy of Oregon and learn effective tips for improving your website through Search Engine Optimization and usability best practices.

SEO Musts

* SEO On-page optimization tips
* Inbound Linking strategies
* Google Analytics

Website Usability

* Home Page Goals
* Major Usability Issues

Walk away with a better understanding of how your website can work smarter and capture the attention of the right visitors. Get proven usability tips that will turn those visitors into customers. Don't miss this presentation that will give you the tools you need to succeed on the Internet.

Date: Thursday, February 19, 2009 Time: 7:00 PM to 9:00 PM Place:The Oregon Stamp Society - 4828 NE 33rd Avenue, Portland, OR 97211 Cost: $10 for members; $15 for non-members

Website
Tuesday
Mar 9, 2010
SearchFest 2010
Sentinel Hotel

Portland’s premier social media and search engine marketing conference will offer attendees the newest in strategy and technological advancements.

This full-day conference will cover a variety of topics, including: social media strategy, search engine optimization (SEO), pay-per-click (PPC) fundamentals, local search, Web analytics and future trends. A reception with hosted wine and beer for attendees will follow the conference.

Hosted by SEMpdx (a Portland-based, non-profit dedicated to nurturing the development of the search engine marketing industry in the greater northwest), ten percent of the event proceeds will benefit the Oregon Humane Society.

Website
Wednesday
Jul 7, 2010
7/13 Mercy Corps NW Seminar: Website Search Engine Optimization
Mercy Corps NW

Having a website is not enough. You need a website that attracts new business. Learn the most important ways to optimize your website for the search engines and others ways to use your website for growing your business.

Using step-by-step training and demonstrations, learn how to optimize a website:
-Effective word and phrase selection -How to submit your website to the search engines -Optimization tools, techniques, and tips -Using title, keyword, and description tags -Word placement and density strategies -Inbound and outbound links -Helpful website tools and software -Strategies for promoting your website

Checklists and forms are provided to workshop attendees.

Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

Website
Tuesday
Jul 13, 2010
7/13 Mercy Corps NW Seminar: Website Search Engine Optimization
Mercy Corps NW

Having a website is not enough. You need a website that attracts new business. Learn the most important ways to optimize your website for the search engines and others ways to use your website for growing your business.

Using step-by-step training and demonstrations, learn how to optimize a website:
-Effective word and phrase selection -How to submit your website to the search engines -Optimization tools, techniques, and tips -Using title, keyword, and description tags -Word placement and density strategies -Inbound and outbound links -Helpful website tools and software -Strategies for promoting your website

Checklists and forms are provided to workshop attendees.

Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

Website
Monday
Jul 19, 2010
Ultimate SEO Mastery Workshop - 2-Day Essentials
through MacForce

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 2-day course you

will learn the essentials of getting your website indexed appropriately and quickly.

SEO Training Course Day 1

* 2-Day Beginner's Class Discover a complete 6-step system for performing effective search engine marketing
* Learn how to perform keyword research that will attract your target market
* Write content that will turn visitors into customers
* Find out the importance of keyword placement on your web pages and where to actually place the keywords
* Discover how to improve your Click-through Ratios

SEO Training Course Day 2

* Learn optimal techniques to get your pages indexed by the Search Engines.
* Find out what it takes to monitor your progress and the tools to help you.
* Understand the benefits of working with ranges of pages.
* Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
* Learn why submitting your site to directories is important and how to choose the correct directories.
* What is Link Popularity and why is it important.
* Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
* Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
* Get your site reviewed and walk away with a customized action-plan to get your website optimized for maximum performance.
* Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.

See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material.

Contact: Colleen Wright Phone: 503-530-8178 Email: [email protected] Website: http://www.seotrainingnw.com

Website
Monday
Jul 26, 2010
Ultimate SEO Mastery Workshop - 3-Day Advanced
through MacForce

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 3-day course you will learn advanced strategies to capture your target market through the power of the search engines and the strength of compelling content.

SEO Training Course Day 1

* Review the 6-step optimization process taught in the Essentials class to help you retain this important information.
* Work on advanced keyword research strategies.
* Learn techniques that will help you write effective sales copy that gets results.
* Understand how the personalization of search results is changing the rules.
* Find out the best approaches for setting up a blog and learn about the art of blogging.
* Creative ideas for implementing user generated content (UGC).
* More custom website reviews.

SEO Training Course Day 2

* What is Latent Semantic Indexing and how can it help my website?
* How to develop a unique selling proposition that retains your visitor's interest and gets them digging deeper into our web sites.
* Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
* What is Social Media Marketing and how can it help boost sales?
* How to quickly gain exposure in Google, Yahoo!, and others within 24 to 48 hours
* What is Pay Per Click and who are the players?
* Learn how to implement Google Analytics on your website and why this is a must!
* Find out about the tools offered by the search engines to increase your web site's success

SEO Training Course Day 3

* Learn about competitive intelligence and multi-variate analysis and how these tools can help increase your website's rankings
* Learn about web analytics and how to analyze your progress with ClickTracks
* Learn the power of article marketing
* What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up.
* Sure fire strategies to build your SEO business
* Group Q&A
* Final Exam
* Wrap-up and awards

See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material.

Contact: Colleen Wright Phone: 503-530-8178 Email: [email protected] Website: http://www.seotrainingnw.com

Website
Thursday
Aug 26, 2010
SEO and Social Media Meetup
Back Stage Bar

This Meetup repeats on the 3rd Thursday of every month until September 15, 2010

Please come join us and mingle with industry professionals interested in Internet Marketing.

Thursday's agenda is as follows:

6:00 - 6:30 Meet and Mingle 6:30 - 7:00 Discussion 7:00 - 7:30 Idea Sharing among the attendees 7:30 - 8:00 More Networking

Come join us!

More Info: http://www.meetup.com/SEO-Tips/calendar/14042112/

Website
Monday
Oct 11, 2010
Ultimate SEO Mastery Workshop - 2-Day Essentials
through MacForce

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 2-day course you will learn the essentials of getting your website indexed appropriately and quickly.

SEO Training Course Day 1

* 2-Day Beginner's Class Discover a complete 6-step system for performing effective search engine marketing
* Learn how to perform keyword research that will attract your target market
* Write content that will turn visitors into customers
* Find out the importance of keyword placement on your web pages and where to actually place the keywords
* Discover how to improve your Click-through Ratios

SEO Training Course Day 2

* Learn optimal techniques to get your pages indexed by the Search Engines.
* Find out what it takes to monitor your progress and the tools to help you.
* Understand the benefits of working with ranges of pages.
* Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
* Learn why submitting your site to directories is important and how to choose the correct directories.
* What is Link Popularity and why is it important.
* Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
* Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
* Get your site reviewed and walk away with a customized action-plan to get your website optimized for maximum performance.
* Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.

See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material.

Contact: Colleen Wright Phone: 503-530-8178 Email: [email protected] Website: http://www.seotrainingnw.com

Website
Monday
Oct 18, 2010
Ultimate SEO Mastery Workshop - 3-Day Advanced
through MacForce

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 3-day course you will learn advanced strategies to capture your target market through the power of the search engines and the strength of compelling content.

SEO Training Course Day 1

* Review the 6-step optimization process taught in the Essentials class to help you retain this important information.
* Work on advanced keyword research strategies.
* Learn techniques that will help you write effective sales copy that gets results.
* Understand how the personalization of search results is changing the rules.
* Find out the best approaches for setting up a blog and learn about the art of blogging.
* Creative ideas for implementing user generated content (UGC).
* More custom website reviews.

SEO Training Course Day 2

* What is Latent Semantic Indexing and how can it help my website?
* How to develop a unique selling proposition that retains your visitor's interest and gets them digging deeper into our web sites.
* Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
* What is Social Media Marketing and how can it help boost sales?
* How to quickly gain exposure in Google, Yahoo!, and others within 24 to 48 hours
* What is Pay Per Click and who are the players?
* Learn how to implement Google Analytics on your website and why this is a must!
* Find out about the tools offered by the search engines to increase your web site's success

SEO Training Course Day 3

* Learn about competitive intelligence and multi-variate analysis and how these tools can help increase your website's rankings
* Learn about web analytics and how to analyze your progress with ClickTracks
* Learn the power of article marketing
* What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up.
* Sure fire strategies to build your SEO business
* Group Q&A
* Final Exam
* Wrap-up and awards

See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material.

Contact: Colleen Wright Phone: 503-530-8178 Email: [email protected] Website: http://www.seotrainingnw.com

Website
Thursday
Nov 4, 2010
Search Engine Marketing Tips and Tactics – a free event
MacForce

Join Colleen Wright of the Search Engine Academy Northwest and get some search engine marketing tips and tactics that you can implement immediately at this free seminar.

You will learn:

The difference between on-page and off-page factors and how to take advantage of them Usability Tips that will keep your visitors on your site What tools you can use to help determine the best course of action for optimizing your website Why it is important to understand search and where search is heading in the future Basic Actionable steps to implement immediately

While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the "Ultimate SEO Mastery Workshop" coming in January. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don't want to miss.

Register for this free event at http://seotraining2010-11.eventbrite.com/

Website
Tuesday
Dec 7, 2010
Search Engine Marketing Tips and Tactics – a free event
MacForce

Join Colleen Wright of the Search Engine Academy Northwest and get some search engine marketing tips and tactics that you can implement immediately at this free seminar.

You will learn:

  • The difference between on-page and off-page factors and how to take advantage of them
  • Usability Tips that will keep your visitors on your site
  • What tools you can use to help determine the best course of action for optimizing your website
  • Why it is important to understand search and where search is heading in the future
  • Basic Actionable steps to implement immediately

While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the "Ultimate SEO Mastery Workshop" coming in January. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don't want to miss.

Register for this free event at http://seotraining2010-12.eventbrite.com/

Website
Wednesday
Feb 23, 2011
SearchFest 2011
Sentinel Hotel

Join hundreds of your online marketing peers for the Fifth Annual SearchFest Internet Marketing Conference in Portland on February 23, 2011.

Industry experts and thought leaders from around the country will deliver in-depth presentations on topics including Advanced Search Engine Optimization, Social Media Marketing, Universal Search, Analytics, Paid Search Marketing and many more.

Website
Wednesday
Mar 9, 2011
JoomlaPDX User Group
Henry V

Description

This month's topic: SEO and Joomla


Speaker: Jim Hay

Jim is the owner of Jim Hay SEO. His firm specializes in developing business websites in Joomla that need to rank well in the organic search engines. Jim has 10 years experience in on and off site SEO and 4 years of Joomla web design experience in the North West working with companies nationwide


The February 9th meeting of the Joomla Portland Users Group looks to be a great start. Come help kick off the user group and find out what this group is all about. While you are here, learn a bit about Joomla 1.6, the newest version of Joomla! content management system. We'll discuss what's new in 1.6 and what's coming up in future releases.


Schedule: March 9th Meeting Agenda

6:30 pm - Networking and Refreshments

7:00 pm - Welcome Led by Joomla PDX organizers

7:05 pm - SEO and Joomla Led by Jim Hay

7:45 pm - Meeting close and After Meeting Networking

This group is open to users of all experience levels. Registration is required. For more information visit JoomlaPDX.com

Website
Thursday
Apr 28, 2011
FREE SEO Seminar in Portland, OR
Portland Community College, CLIMB Center

Do you want to learn how to rank your website #1 on Google? In the last 10 years I've taken 200+ websites to the top of Google and at this seminar I'll be sharing everything I know about SEO.

This will also be a great opportunity for networking, so bring plenty of business cards!

Seats Fill Up FAST. Don't Miss Out!

Register NOW!

http://www.theoutsourcingcompany.com/blog/internet-marketing-events/free-seo-seminar-in-portland-or/

What You'll Learn

  • Keyword Research How to find the keywords your potential customers are ACTUALLY searching for.  How to find out what keywords your competitors are using. What are the best keyword research TOOLS in the market. What are the FACTORS you need to analyze to choose the right keywords. My FAVORITE keyword research tactic (it's very sneaky and it works wonders!)
  • Competitive Analysis How to analyze the most important SEO metrics to understand WHY your competitors are ranking above you and WHAT you need to do to rank above them.  How to perform a backlinking analysis of your site and your competition. How to analyze your website to understand EXACTLY what areas of SEO you need to work on to be #1.
  • On-Page Optimization How to optimize your page titles, meta descriptions, H tags, copy, URLs and ALT tags.  How to avoid duplicate content and canonical URL issues.How to build a strong internal link structure. How to see your website THE SAME WAY Google sees it so you can fix the content Google can't spider. Website architecture best practices: How to turn your website into one that Google loves.
  • Blog Optimization What blogging platforms you should use and which ones you should AVOID.  The best WordPress plugins for SEO.
  • Content Creation Why it's important to create fresh, quality content and WHAT GOOGLE CONSIDERS fresh, quality content.  How to create content that is great for your readers AND great for Google (this is one of the biggest challenges most SEOs have).
  • Link Building Why links are so important.  The 10 immutable laws of link building (EXTREMELY IMPORTANT!) The 37 most effective LINK BUILDING TACTICS I've ever used and why they work so well.
  • Analytics How to MEASURE the success of your campaigns.  All the TOOLS I use to track rankings, traffic and conversions. The 8 metrics you need to measure if you want to understand what makes you money and what doesn't.
  • Q&A and Networking I'll be answering all your questions and ANALYZING YOUR WEBSITES to tell you what you need to work on to get to the top of Google (Due to time constraints, I can only analyze 2-3 websites, so if you're interested, please email me at [email protected] a few days before the event.)  We'll also have some time for networking and building VALUABLE CONNECTIONS.

When Is It? Thursday April 28 at 6:30pm

Where Is It? Portland Community College (PCC) 1626 SE Water Ave. (A block away from OMSI) - Look for Us in the Auditorium Portland, OR 97214

Check Out Google Maps

There's parking available right next to the building. If you have questions, please feel free to email me at [email protected]

How Much Does It Cost?

It's completely FREE. There's no catch and I won't try to sell you anything. In fact, I have nothing to sell! I'm already way too busy! I started a non-profit to help business owners with their Internet marketing. I love sharing what I know and I feel good when I do it. That's it. There's no catch.

We'll also provide snacks and beverages.

Register NOW!

http://www.theoutsourcingcompany.com/blog/internet-marketing-events/free-seo-seminar-in-portland-or/

Website
Monday
May 23, 2011
Ultimate SEO Mastery Workshop - 2-Day Essentials
through MacForce

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 2-day course you will learn the essentials of getting your website indexed appropriately and quickly.

SEO Training Course Day 1

* 2-Day Beginner's Class Discover a complete 6-step system for performing effective search engine marketing
* Learn how to perform keyword research that will attract your target market
* Write content that will turn visitors into customers
* Find out the importance of keyword placement on your web pages and where to actually place the keywords
* Discover how to improve your Click-through Ratios

SEO Training Course Day 2

* Learn optimal techniques to get your pages indexed by the Search Engines.
* Find out what it takes to monitor your progress and the tools to help you.
* Understand the benefits of working with ranges of pages.
* Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
* Learn why submitting your site to directories is important and how to choose the correct directories.
* What is Link Popularity and why is it important.
* Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
* Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
* Get your site reviewed and walk away with a customized action-plan to get your website optimized for maximum performance.
* Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.

See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material.

Contact: Colleen Wright Phone: 503-530-8178 Email: [email protected] Website: http://www.seotrainingnw.com/register

Website
Tuesday
Jun 28, 2011
Search Engine Marketing Tips and Tactics – a free event
MacForce

Join Colleen Wright of the Search Engine Academy Northwest and get some search engine marketing tips and tactics that you can implement immediately at this free seminar.

You will learn:

  • The difference between on-page and off-page factors and how to take advantage of them
  • Usability Tips that will keep your visitors on your site
  • What tools you can use to help determine the best course of action for optimizing your website
  • Why it is important to understand search and where search is heading in the future
  • Basic Actionable steps to implement immediately

While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the "Ultimate SEO Mastery Workshop" coming in July. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don't want to miss.

Register for this free event at http://www.seotrainingnw.com/register

Website
Monday
Jan 23, 2012
Ultimate SEO Mastery Workshop - 2-Day Essentials
through Ambridge Event Center

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 2-day course you will learn the essentials of getting your website indexed appropriately and quickly.

SEO Training Course Day 1

* 2-Day Beginner's Class Discover a complete 6-step system for performing effective search engine marketing
* Learn how to perform keyword research that will attract your target market
* Write content that will turn visitors into customers
* Find out the importance of keyword placement on your web pages and where to actually place the keywords
* Discover how to improve your Click-through Ratios

SEO Training Course Day 2

* Learn optimal techniques to get your pages indexed by the Search Engines.
* Find out what it takes to monitor your progress and the tools to help you.
* Understand the benefits of working with ranges of pages.
* Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
* Learn why submitting your site to directories is important and how to choose the correct directories.
* What is Link Popularity and why is it important.
* Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
* Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
* Get your site reviewed and walk away with a customized action-plan to get your website optimized for maximum performance.
* Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.

See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material.

Contact:

Colleen Wright

Phone: 503-530-8178

Email: [email protected]

Website: http://www.seotrainingnw.com/register

Website
Monday
Jan 30, 2012
Ultimate SEO Mastery Workshop - 3-Day Advanced
through Ambridge Event Center

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 3-day course you will learn advanced strategies to capture your target market through the power of the search engines and the strength of compelling content.

SEO Training Course Day 1

* Review the 6-step optimization process taught in the Essentials class to help you retain this important information.
* Work on advanced keyword research strategies.
* Learn techniques that will help you write effective sales copy that gets results.
* Understand how the personalization of search results is changing the rules.
* Find out the best approaches for setting up a blog and learn about the art of blogging.
* Creative ideas for implementing user generated content (UGC).
* More custom website reviews.

SEO Training Course Day 2

* What is Latent Semantic Indexing and how can it help my website?
* How to develop a unique selling proposition that retains your visitor's interest and gets them digging deeper into our web sites.
* Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
* What is Social Media Marketing and how can it help boost sales?
* How to quickly gain exposure in Google, Yahoo!, and others within 24 to 48 hours
* What is Pay Per Click and who are the players?
* Learn how to implement Google Analytics on your website and why this is a must!
* Find out about the tools offered by the search engines to increase your web site's success

SEO Training Course Day 3

* Learn about competitive intelligence and multi-variate analysis and how these tools can help increase your website's rankings
* Learn about web analytics and how to analyze your progress with ClickTracks
* Learn the power of article marketing
* What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up.
* Sure fire strategies to build your SEO business
* Group Q&A
* Final Exam
* Wrap-up and awards

See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material.

Contact:

Colleen Wright

Phone: 503-530-8178

Email: [email protected]

Website: http://www.seotrainingnw.com/register

Website
Wednesday
Feb 8, 2012
OEN SEO Workshop: 11 Actionable Tactics to Get Your Content Ranking on Google
Perkins Coie (PDX)

Search Engine Optimization (SEO) is much more than just inserting keywords into your title tags. These days you need to go beyond the tags and ensure that your design and development of your site is search engine friendly. Learn 11 actionable SEO tactics that will cover optimizing your site backend, site copy, site assets, inbound links, and social signals. This is not just for geeks – marketers or those that are in charge of creating content and marketing it on search engines and social media sites are more than welcomed!

Speaker: Hallie Janssen, CEO of Anvil Media

Website
Thursday
Mar 8, 2012
OEN SEO Workshop: 11 Actionable Tactics to Get Your Content Ranking on Google
Perkins Coie (PDX)

Search Engine Optimization (SEO) is much more than just inserting keywords into your title tags. These days you need to go beyond the tags and ensure that your design and development of your site is search engine friendly. Learn 11 actionable SEO tactics that will cover optimizing your site backend, site copy, site assets, inbound links, and social signals. This is not just for geeks – marketers or those that are in charge of creating content and marketing it on search engines and social media sites are more than welcomed!

Website
Thursday
Mar 15, 2012
Ultimate SEO Mastery Workshop - 2-Day Essentials
through Ambridge Event Center

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 2-day course you will learn the essentials of getting your website indexed appropriately and quickly.

Website
Wednesday
Mar 21, 2012
Ultimate SEO Mockery Workshop - 3-Day Advanced
through Ambridge Event Center

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 3-day course you will learn advanced strategies to capture your target market through the power of the search engines and the strength of compelling content.

Website
Tuesday
Mar 27, 2012
QR Codes – How to Implement Effectively to Market Your Business
Ambridge Event Center

What is a QR code and how can you take advantage of this new marketing tool? In this four hour class, QR Code expert Daryl Welch will answer your questions and give you hands-on training. Starting with a very brief background in the history of QR Codes, you will get right into the thick of everyday uses for QR Codes and how you can integrate QR codes into your marketing strategy today.

This class offers: 1. Hands-on labs in scanning codes (don’t forget to bring your smart phone) 2. QR Code Creation 3. Practical uses for QR Codes 4. Examining best and worst real live examples

Bring your laptop and your smartphone and learn how to set up and implement QR Codes for your business in four short hours.

Website
Thursday
Apr 19, 2012
Social Media Class Portland OR - Leveraging LinkedIn, Facebook and Twitter
Ambridge Event Center

Social Media has become a very important piece of the Internet Marketing puzzle; yet, it can be intimidating to get traction. In this six-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business.

Bring your lunch and your computer and let's learn about:

What social media marketing is and how it can help you grow your business

Developing Goals and Strategies for your Social Media Campaign

Working hands on with the big three platforms: LinkedIn, Facebook and Twitter

More Specifically:

Facebook


  • Create a Business Page
  • Learn About Facebook Advertising
  • Set up an RSS Feed from your Blog

LinkedIn


  • Create a Company Page
  • Customize your Profile
  • Maximizing LinkedIn Groups

Twitter


  • Understand the Lingo
  • Customize your page
  • Learn about the tools

And more!

Join Colleen Wright on April 19th and let her help you demystify social media with strategies and tactics that will help you streamline and leverage social media for your business.

Prerequisite: Please bring your laptop to class with you.

Website
Tuesday
Apr 24, 2012
Internet Marketing Conference in Portland, OR
The Billy Frank Jr. Conference Center

Are you in Portland? Do you own a business or work in marketing? This is THE event you don’t want to miss. Three Internet marketing experts will show you how to drive thousands of qualified buyers to your site and dramatically increase your sales.

Check out the program:

How to Rank Your Website #1 on Google What you’ll learn:

  • The 3-Step Process to Find Profitable Keywords
  • How to Optimize Your Entire Website in Less than 2 Hours with a FREE Tool
  • The Most Effective Way to Use Keywords in Blog Posts to Rank for Hundreds of Keywords
  • 7 Simple Tactics to Get Thousands of High-Quality Links

Presenter: Zeke Camusio Zeke is a serial entrepreneur, author of The Internet Marketing Bible and CEO of The Outsourcing Company, one of the fastest-growing Internet marketing agencies in the country.

Bootstrapping Your Business: Building Your Brand on a Budget What you’ll learn:

  • How to Build a Professional Website for an Amateur Price
  • 10 Outsourcing and Crowdsourcing Tools and Techniques that Will Save You Thousands of Dollars
  • 6 Landing Page Optimization Techniques that Your Competitors Wish They Knew
  • The Golden Rules Non-Technical People Need to Know to Ensure that Designers and Developers Take Them Seriously

Presenter: Salar Salashoor Salar has been involved in several startup teams in Seattle. He moved to Portland in 2011 to start TurnClick, an online branding agency. Salar is a Google AdWords and Brand Management expert.

Social Media Marketing: How to Get Thousands of Followers on Twitter, Google Plus, YouTube and Facebook What you’ll learn:

  • How to Get Qualified Twitter Followers in Only 5 Minutes a Day
  • 3 Free Social Media Tools that Will Blow Your Mind
  • 5 Ways to Get Thousands of Facebook Fans

Presenter: Thubten Comerford Thubten is the CEO of WePostMedia, a social media agency based in Portland with clients all over the world.

Event Information

Where? The Billy Frank Jr. Conference Center. 721 NW 9th Ave., Portland, OR 97209. Here’s a picture of the venue:

When? Tuesday, April 24th between 6pm and 8pm We’ll have time for networking, so be ready to meet some of the coolest people in town!

The catering will be provided by Hot Lips Pizza (pizza, beer and non-alcoholic beverages)

Cost: $19 until 4/6, $25 until 4/23 and $50 at the door

We’ll donate all the profits to a charity of your choice. At the event we’ll have a drawing and the winner will choose the charity the funds will be donated to.

Register here: http://internet-marketing-portland.eventbrite.com/

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Tuesday
Sep 11, 2012
SEMpdx: Structured Data and Schema
Hotel deLuxe

There’s a new web of structured data that is increasingly being used by the search engines and social media networks.

Find out how you can tap into structured data and Schema.org to express facts about your site and business. You may even score some of the valuable ‘rich snippets’ that Google and Bing are showing more frequently.

http://www.sempdx.org/sempdx-events/sept-2012-structured-data-schema/

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Search Engine Marketing Professionals of Portland (SEMpdx) is a non-profit that was created to help both local SEM professionals and area businesses.

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Tuesday
Oct 9, 2012
SEMpdx: Google's Penguin & Panda Updates
Hotel deLuxe

SEMpdx is a non-profit that puts on educational events about search engine marketing related topics.

For October the topic is Penguins & Pandas. Two local experts will give you all the details about these two very important updates to Google's algorithm.

The event starts with networking, drinks and snacks at 4:30 and the presentation and Q&A start at 5.

To learn more and sign up for the event, visit http://www.sempdx.org/sempdx-events/oct-2012/

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Tuesday
Nov 13, 2012
SEMpdx - Google Authorship & Google+
Hotel deLuxe

SEMpdx is a non-profit that puts on educational events about search engine marketing (SEM)-related topics. For November...

Google Authorship is the magic that hooks up a blog post with its author's Google+ profile, and puts the portrait of the author next to the blog post in Google search results.

Our November event is all about the benefits of Google Authorship, and how to use it well to build your "AuthorRank" and thought leadership -- and get more clicks from Google searchers.

For more information about the event, and to purchase early bird tickets, visit http://www.sempdx.org/sempdx-events/november-2012/

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Tuesday
Jun 24, 2014
Google, SEO and Beyond
Max's Fanno Creek Brew Pub

You are cordially invited to join the Oregon Computer Consultants Association for our June 2014 Meeting!

Topic: Google, SEO and Beyond

Program Description: Scott Hendison will speak on · changes in the “SEO” rules · some things to do for your local business that are even more important than Google, · how to best use the various Google services like Google+, Google Maps, and Google Local pages to best promote your businesses

Speaker: Scott Hendison is the CEO of Search Commander, Inc.and is the founder and creator of SEO Automatic.

As the owner of a computer & software store from 1997–2002, Scott first learned about search selling software and building a local on-site computer repair business using both Pay Per Click and organic search engine optimization.

He began working for clients in the search industry in 2002, and has been attending and speaking at national search marketing conferences since he founded Search Commander, Inc. in 2004.

Today, Search Commander, Inc. is a company with multiple services and brands, including SEO Automatic (a toolset for small businesses and internet marketers), GetWPress (Wordpress development and maintenance), Portland Technology Consultants (PDTC web hosting & technical services ), and several others.

Scott lives in SE Portland with his wife and two sons, and when he's not using a keyboard or cell phone, is often found coaching kids baseball, playing racquetball, snowboarding or watching TV.

About: OCCA Meetings are free and open to the public. Please help us keep the Restaurant happy by buying food and beverages.

Meetings are held on the last Tuesday of the month (except December).

Location: Max's Fanno Creek Brew Pub 12562 SW Main Street, Tigard, Oregon 97223

Agenda: 6:00--6:20 Networking 6:20--7:00 No-host dinner 7:00--7:30 Introductions and announcements 7:30--8:30 Main Presentation (followed by Q&A):

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Monday
Feb 9, 2015
Three Digital Marketing Steps You Can Take Today to Improve Retail Sales
PCC SE 82nd Campus

Whether you want more people to find your brick and mortar or want to drive more traffic to your e-commerce store, there are three critical steps you need to know for improving your online presence. Come learn digital marketing essentials and identify strategies to help keep your register ringing. Join us for this free symposium on Monday, February 9 from 4-5:30 pm and leave with a mini-digital marketing plan. We'll go over how to: 1. Identify the right keywords for which your ideal customers are searching 2. Write content the search engines and customers will find 3. Measure your results to track success

About the presenter: Colleen Wright has two Bachelor of Science degrees in Business Administration in Marketing and in Advertising Management. She has worked in the marketing field since 1989. Her experience includes working for large corporations such as NIKE and UPS, medium size companies such as Benj. Franklin Savings and Loan, and small businesses. (See attached resume for further detail.) As an educator with Search Engine Academy, she gained deep knowledge of digital marketing strategies and stays current with trends in the field. Her experience and knowledge has helped numerous businesses increase sales and leads through her work at her own digital marketing agency, Response Interactive, and as a business advisor at PCC SBDC.

Parking: This site is an official PCC campus and there is a parking fee. There are parking permit boxes in the parking lot area. ADA: If you need accomodations to participate in this event, contact Disability Services at 971-722-4341 or 503-246-4072 (TTY).

Website
Monday
Mar 9, 2015
Three Digital Marketing Steps You Can Take Today to Improve Retail Sales
PCC- Willow Creek Center

Whether you want more people to find your brick and mortar or want to drive more traffic to your e-commerce store, there are three critical steps you need to know for improving your online presence. Come learn digital marketing essentials and identify strategies to help keep your register ringing. Join us for this free symposium on Monday, March 9 from 4-5:30 pm and leave with a mini-digital marketing plan. We'll go over how to: 1. Identify the right keywords for which your ideal customers are searching 2. Write content the search engines and customers will find 3. Measure your results to track success

About the presenter: Colleen Wright has two Bachelor of Science degrees in Business Administration in Marketing and in Advertising Management. She has worked in the marketing field since 1989. Her experience includes working for large corporations such as NIKE and UPS, medium size companies such as Benj. Franklin Savings and Loan, and small businesses. (See attached resume for further detail.) As an educator with Search Engine Academy, she gained deep knowledge of digital marketing strategies and stays current with trends in the field. Her experience and knowledge has helped numerous businesses increase sales and leads through her work at her own digital marketing agency, Response Interactive, and as a business advisor at PCC SBDC.

Parking: This site is an official PCC campus and there is a parking fee. There are parking permit boxes in the parking lot area. ADA: If you need accomodations to participate in this event, contact Disability Services at 971-722-4341 or 503-246-4072 (TTY).

Website
Thursday
Jan 28, 2016
Camp Optimization Meetup
Baerlic Brewing

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.

This month Ryan Campell joins Camp Optimization from Add3 (Add3 is a digital marketing agency that delivers integrated digital marketing campaigns across search, social & display advertising, helping our clients reach their marketing goals) to talk on behalf of pay per click marketing. PPC is one of the most measurable digital marketing channels available.

Come learn actionable strategies and tactics you can implement to take your optimization campaigns to the next level. Ryan has been leading and managing digital marketing campaigns for almost 10 years. He's optimized campaigns as an in house manager and now, at an agency. Ryan has a deep passion for performance based digital marketing and is an expert in paid search, SEO, and paid social media.

We will be meeting at Baerlic Brewing Company for some beer and casual networking. First round of beer is on us!

This event sponsored and hosted by roboboogie.

Who is roboboogie? Roboboogie is a Portland-based customer experience optimization agency partnering closely with brands to improve conversion rates, nurture brand advocacy and increase customer value.

Website
Thursday
Mar 31, 2016
March Camp Optimization Meet-Up
Ecliptic Brewing

Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.

This month’s discussion topic: The Power of Unified Customer Data & Segment Marketing. Camp Optimization welcomes Craig Schinn, Senior Director of Solutions Consulting at Lytics. With a strong analytics background, and over 15 years e-commerce and digital marketing experience, Craig knows how to turn customer data into dollars. Join us this month as we discuss the power of customer journey mapping, and hear first hand what it takes to create more effective personalized experiences across email, web, and mobile.

Lytics is a Portland-based, easy-to-use customer data platform that creates insightful user profiles for powering personalized marketing. Check them out here www.getlytics.com.

We'll be meeting at Ecliptic Brewing for some beer and casual networking. First round is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there!

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Thursday
Sep 15, 2016
Learn How To Build a Successful Optimization Program
Old Washington High School

Camp Optimization welcomes Tyler Bullen, Optimization Manager at Simple Bank (http://simple.com).

Discussion topic: Tools, Talent & Techniques: What it takes to build a successful optimization program.

Get tips from an expert in the trenches at an innovative, design-led company. Tyler will share his knowledge of the tools, roles, skills and techniques you need to build and run successful optimization and segment marketing programs. Simple is revolutionizing the banking industry with innovative technologies, it's impeccable user experience, and expertise in behavioral economics.

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best practices, challenges and wins.

Website
Thursday
Jun 29
Camp Optimization Meet Up
Assembly Lounge Bar

We are all trying to innovate upon our optimization processes, but how do you actually make that happen?

CEO of DevelopmentNow, Ben Strackany brings 20 years of startup and consulting experience to review case studies and techniques about how to optimize new product ideas. Come away with actionable strategies to use iteration, feedback loops and data to develop a Minimum Viable Product.

Come network and share a beer with Portland's top digital marketing, design and optimization professionals at the Assembly Lounge Bar located at Washington High School on the second floor in Suite 213. Enter through the Marthas entrance on the first floor and take the elevator or stairs up to the second floor.

Don’t forget to RSVP and spread the word. The first round of drinks is on us!

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Wednesday
Aug 16
Skill Share: Advanced SEO Workshop. FREE.
Hatch

Skill Share: Advanced SEO Workshop A hands on workshop showing exactly what SEO professionals do to rank their client's websites every time!

What People Will Learn: This skill share will be a combination of workshop and a Ask Me Anything session. Brie and Viola will cover the foundations of a good SEO strategy, keyword research and SEO optimized content creation.

They will show you exactly what they do to help clients rank time after time. This is incredibly valuable information, distilled from 10 years SEO experience. They will work on a few of your sites during the presentation, so come and let them check your site The second part will be a Ask Me Anything, to answer your questions about SEO.

Workflow: Use AdWords for finding keywords and monthly search volume Use MOZ keyword explorer to get domain authority Use Agency Analytics for getting ranking data and URLs Use Excel like an SEO professional Analyze data to create informed keyword research How to implement this keyword research into SEO optimized content strategy

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Monday
Sep 18
Marketing Loves Sales
through The Leftbank Annex

Marketing Loves Sales is the only event where marketers can focus entirely on generating, developing, and closing marketing-led opportunities. Generate more revenue, refocus on sales, and learn from other B2B marketers. The two-day event, hosted at the beautiful Leftbank Annex in downtown Portland, brings together the top B2B marketing minds and thought leaders to share how marketing departments can better coordinate with Sales and drive revenue. Marketing Loves Sales 2017 will focus on Event Marketing, Landing Page Optimization, Sales Development, Programmatic and Social, and Search. Join us in discovering what strategies and tactics most effectively drive revenue.

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