Mercy Corps NW

Are social media channels working to help nonprofits engage their current audience? Recruit new supporters? Raise money? Idealware’s Andrea Berry will talk through the results of six months of social media research. She will cover what tools nonprofits are using, how well they think they work, and what specific goals each can help nonprofits accomplish. Talking through tools including Facebook, Twitter, MySpace, LinkedIn, blogs, photo sharing, and video sharing sites, Andrea will discuss ways to help nonprofits decide which channels are right for them.

Agenda: 5:30 - Networking 6:00 - Presentation by Andrea Berry 6:30 - 7:15 Group Discussion 7:15-7:30 Networking

Andrea Berry, Idealware’s Director of Partnership and Learning, oversees Idealware’s fundraising and training activities, including the Field Guide to Nonprofit Software, training and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and at museums, and has taught math, performing arts and history in traditional and non-traditional educational settings.

A step-by-step setup guide on how to get new customers and increase revenue with smart use of social media marketing sites, including: LinkedIn, Facebook, MySpace, Twitter, YouTube, Podcasts, Flickr, Blogs, Biznik, and other social media sites.

Using a step-by-step training and demonstrations and learn how to implement social media marketing in your business.

1. What is Social Media Marketing?

2. Social Media Marketing Defined

3. Traditional Marketing vs. Social Media Marketing

4. Market Research and Market Demographics

5. Top 100 Websites

6. Top Social Media Websites

7. Demographics for Top Social Media Websites

8. Cost of Social Media Marketing

9. Your website and Social Media Marketing

10. Registering Your Website with the Search Engines

11. Registering Your Website with the Directories

12. How to Social Media Marketing to Grow Your Business

13. Searching for your Social Media User Name

14. Discuss demographics, how to setup accounts and how to use YouTube, Podcasts, Flickr, Facebook and more

15. Using Aggregators to Post to Many Sites and the Same Time

16. Ways to Promote Your Social Media

17. Links to Reference Information

Speaker: Tom Howe has been a practicing attorney for over 25 years and owns two technology companies, including a website design and hosting company. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

$5 for MCNW clients and $10 for community members. At the Mercy Corps NW office at 43 SW Naito Pkwy, downtown by the Burnside Bridge.

SIGN UP ONLINE @ http://www.mercycorpsnw.org/what-we-do/seminars/

You can’t escape it, you must sell! Learn practical sales strategies for business. Watch real-life sales demonstrations to really learn how to sell. You will learn the following and more:

• Identify customer needs.
• See benefits
• Varied sales approaches that work.
• Handling sales objections.
• Secrets to closing the sale. Last time we did this class, participants commented that: "So much was helpful - in helping me focus on tools and seeing what I already do well" "I'm not good at marketing or sales so I liked the fact that it covered the basics and offered more"

Mercy Corps Northwest works to assist motivated low-income individuals improve their lives through starting or expanding a small business. We provide funding, matched savings and small business classes that help clients increase their economic self-sufficiency through self-employment.

$5 for MCNW clients and $10 for community members. At the Mercy Corps NW office at 43 SW Naito Pkwy, downtown by the Burnside Bridge.

You can sign up online. Contact Anu ([email protected] or 503-896-5080) with questions. Check our website (www.mercycorpsnw.org) the day of the event for any cancellation notices and mercycorpsnw.wordpress.com for more info about seminars. Ticket Info: $5 for MCNW clients and $10 for community members

SIGN UP ONLINE @ http://www.mercycorpsnw.org/what-we-do/seminars/

Are you writing for the internet? Find out how to resonate with an invisible audience in this 1-hour workshop. Susan Rich, owner of RichWriting Inc., shows you how to organize thoughts and pick a key message. Together you’ll discuss what makes good content—do’s and don’ts to capture your market’s attention. Susan Rich is a business writer, editor, and writing consultant with 20+ years of experience.

$5 for MCNW clients and $10 for community members. At the Mercy Corps NW office at 43 SW Naito Pkwy, downtown by the Burnside Bridge.

SIGN UP ONLINE @ http://www.mercycorpsnw.org/what-we-do/seminars/

Having a website is not enough. You need a website that attracts new business. Learn the most important ways to optimize your website for the search engines and others ways to use your website for growing your business.

Using step-by-step training and demonstrations, learn how to optimize a website:
-Effective word and phrase selection -How to submit your website to the search engines -Optimization tools, techniques, and tips -Using title, keyword, and description tags -Word placement and density strategies -Inbound and outbound links -Helpful website tools and software -Strategies for promoting your website

Checklists and forms are provided to workshop attendees.

Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

A step-by-step setup guide on how to get new customers and increase revenue with smart use of social media marketing sites, including: LinkedIn, Facebook, MySpace, Twitter, YouTube, Podcasts, Flickr, Blogs, Biznik, and other social media sites.

Speaker: Tom Howe has been a practicing attorney for over 25 years and owns two technology companies, including a website design and hosting company. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

Mercy Corps Northwest works to assist motivated low-income individuals improve their lives through starting or expanding a small business. We provide funding, matched savings and small business classes that help clients increase their economic self-sufficiency through self-employment.

$5 for MCNW clients and $10 for community members. At the Mercy Corps NW office at 43 SW Naito Pkwy, downtown by the Burnside Bridge.

You can sign up online. Contact Anu ([email protected] or 503-896-5080) with questions. Check our website (www.mercycorpsnw.org) the day of the event for any cancellation notices and mercycorpsnw.wordpress.com for more info about seminars.

Having a website is not enough. You need a website that attracts new business. Learn the most important ways to optimize your website for the search engines and others ways to use your website for growing your business.

Using step-by-step training and demonstrations, learn how to optimize a website:
-Effective word and phrase selection -How to submit your website to the search engines -Optimization tools, techniques, and tips -Using title, keyword, and description tags -Word placement and density strategies -Inbound and outbound links -Helpful website tools and software -Strategies for promoting your website

Checklists and forms are provided to workshop attendees.

Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

SIGN UP ONLINE

Selling your products and services is essential for small business owners. Learn effective and easy to use sale techniques and how to handle sales objections.

Learn practical sales strategies for business. Watch practical real-life sales demonstrations to really learn how to sell. You will learn the following and more:

• Identify customer needs.
• Varied sales approaches that work.
• Creating a Sales Manual.
• Exhibits and documentation.
• Handling sales objections.
• Secrets to closing the sale.

Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

$5 for MCNW clients and $10 for community members. Sign up online on our website or contact Anu ([email protected] or 503-896-5080)to RSVP.

The 62-year old Kashmir Conflict is one of the most intractable in the world. Increasingly, India and Pakistan have shown a greater willingness to consider fresh ideas for resolving the dispute. One of the most promising developments in recent years has been their amenability to hold dialogue on normalizing the situation in the Kashmir region through enhanced economic and human interaction between the Pakistani and Indian-administered parts of Kashmir.

Mercy Corps' Regional Program Director, Michael Bowers, has on-the-ground experience in this part of the world, and is recently returned from Afghanistan and Pakistan. Come hear Michael speak about what Mercy Corps is doing in these regions, and how the Phoenix Fund is in an innovative position to make economic and social changes to the Kashmir region.

This event is being hosted by Mercy Corps in it's new building located at 28 SW First Avenue in the historic Old Town Chinatown neighborhood.

Monday, November 2nd, 6:00-8:00pm.

Do you want to know what Social Network Marketing is, and how to utilize it to effectively increase sales in your business? This training will cover:

• Introduction to Social Media Marketing * Social Media tools & applications * How to measure marketing campaigns * Viral marketing campaigns * And anything else 2 hours will allow

$5 for MCNW clients and $10 for community members (check or cash please). At the Mercy Corps NW office at 43 SW Naito Pkwy downtown by the Burnside Bridge.

Contact Anu ([email protected] or 503-896-5080) to RSVP. Check website (www.mercycorpsnw.org) day of the event for any cancellation notices.

Tuesday, October 27th, 6:00-7:30pm.

$5 for MCNW clients and $10 for community members (check or cash please). At the Mercy Corps NW office at 43 SW Naito Pkwy downtown by the Burnside Bridge.

Contact Anu ([email protected] or 503-896-5080) to RSVP. Check website (www.mercycorpsnw.org) day of the event for any cancellation notices.

Eric Helmy from Northwest Business Law Clinic will discuss how the law impacts all areas of your business. You will learn about the most common legal business problems, and how to avoid them. He will also tell you where to find legal assistance.

It's time to come out from behind your desk and meet your audience. In this hands-on workshop, learn 10 essential tips for making powerful presentations, whether it's to a client, your staff, or an auditorium of potential investors. Discover how to give presentations that serve your audience and present your message with confidence and ease. Topics include how to:

-Structure the content of a presentation

-Use clear language that avoids jargon and paints pictures

-Manage nerves and anxiety

-Handle inevitable mishaps with ease

-Rehearse like a pro

Ticket Info: $5 for MCNW clients and $10 for community members (check/cash. All proceeds benefit Mercy Corps Northwest programs.

Contact Anu ([email protected] or 503-896-5080) to RSVP. Check website (www.mercycorpsnw.org) day of the event for any cancellation notices.

Blogs are powerful and cost-effective marketing tools any microenterprise can use. In this seminar, you will learn how to use a blog to attract clients, build your reputation, and showcase your expertise. You will leave with tips and advice on setting up a blog, managing and promoting it efficiently, and writing engaging content.

With presenter Peter Korchnak, principal of the local sustainable marketing consultancy Semiosis Communications, blogger at the Sustainable Marketing Blog, and speaker. For more information: www.semiosiscommunications.com

Seminars are $5 for MCNW clients and $10 for community members. They are held in our brand new and improved classroom space at 43 SW Naito in downtown Portland.

Please contact Anu at [email protected] or 503-896-5080 to register, and check the website the day of the event for any cancellation notices.

Write it Rich! Real-world Writing Tips for Reluctant Writers

Are you writing for the internet? Find out how to resonate with an invisible audience in this 1-hour workshop. Susan Rich, owner of RichWriting Inc., shows you how to organize thoughts and pick a key message. Together you’ll discuss what makes good content—do’s and don’ts to capture your market’s attention. Susan Rich is a business writer, editor, and writing consultant with 20+ years of experience.

$5 for MCNW clients and $10 for community members (cash or check) with all proceeds going to MCNW programs. Held in our brand new and improved classroom space at 43 SW Naito in downtown Portland. Please contact Anu at [email protected] or 503-896-5080 to RSVP.

http://writeitrich-tipsforreluctantwriters.blogspot.com/

What is web 2.0 and why is it important for your organization? Why and how should you share content and collaborate online? To blog or not to blog? How can social networking and social bookmarking help promote your business or cause? An introduction to social media for nonprofits and microbusinesses.

Presenter: Peter Korchnak, Semiosis Communications, holistic and sustainable marketing solutions helping socially responsible organizations differentiate themselves and cultivate community support. More at SemiosisCommunications.com.

RSVP: Sarah Chenven, [email protected] or Peter Korchnak, [email protected].