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Oct 15, 2010
Planning a social media strategy
Key Bank

Free Business Training, Portland

“Transforming Customers into Raving Fans Through Social Media”

Many successful companies are using social media to attract and convert leads, grow revenue, reduce marketing costs and even develop new products.

Is YOUR business being left behind?

Why Do Some Businesses Have Trouble With Social?

85% of companies have used Social Media and failed to see business results, while 10% use it and see their revenue soar. There are 3 primary reasons why businesses fail with their Social Media efforts:

  1. The business has a siloed organizational structure. Social media can often blur the lines between customer service, sales, marketing and even R&D. Be open to change.

  2. The business leaders think social media is nothing more than another marketing tactic. But this approach leads to pushy selling and inconsistent messaging and can turn off more business in the long-term. These new tools require a different mindset than traditional marketing.

  3. The business leader mistakenly assumes that because many of the social channels are free that they are easy to use and so jump in without a strategy. After this doesn’t work, they conclude that social simply doesn’t work. The problem, however, was with the message, not the medium.

Put YOUR Business in the Winning 10%

Join Cinta Media Group for a free training to help your business thrive in the modern marketplace. You will walk away with clear actionable steps you can take. There will be time for Q&A at the end.

Where & When

Key Bank 1222 SW 6th Avenue Portland, OR 97204

Date: Thursday, October 21 at 12:30 PM

May 17, 2011
Risky Business - Decision Making Under Uncertain Outcomes
Ecotrust (Jean Vollum Natural Capital Center)

Portland Pearl Rotary Club Program: Risky Business - Decision Making Under Uncertain Outcomes Speaker: Steven A. Bleiler, PhD Mathematics & Statics, PSU

Eco Trust Building, 721 NW 9th Ave. Meeting begins around 7:15, $10 includes program and buffet breakfast Meeting adjourns at 8:30 a.m.

Jun 2, 2011
Lean for Service
PSU Professional Development Center

In this fast paced, hands-on one day course, you will learn and experience the principles and practices of Lean Thinking applied to service industries (non-manufacturing). During this course you will “learn to see” waste in any process, enabling you to identify opportunities for improving speed, quality, cost, innovation, employee engagement, and customer satisfaction.

Lean operates across three levels of an organization.

* <b>At the individual level</b>, Lean enables people to do their daily work, while improving how they do this work, always with a keen focus on what their customers want.
* <b>At the management systems level</b>, Lean focuses on cross-functional activity, breaking down organizational silos, balancing demand and workload so processes flow smoothly.
* <b>At the executive level</b>, Lean connects organization strategy with management systems and daily improvement activities, ensuring that everyone in the organization is communicating clearly and focusing on process improvements that yield the greatest benefit to the organization.

You’ll return to your organization with:

* Hands-on experience with fundamental Lean tools and techniques that drive process improvement
* The understanding needed to begin investigating the flow of work and information within your organization, identifying opportunities to increase value and reduce waste
* A clear comprehension of the value Lean offers in terms of speed, quality, cost, innovation, employee engagement and customer satisfaction, and an ability to articulate that value within the context of your own organization.

More info:

Sep 14, 2011
Strategy Execution: The Balanced Scorecard Approach (by ODN Oregon)

The Balanced Scorecard and Strategy Map (BalSC-StratMap) combination is an increasingly popular strategic toolset that all OD practitioners should become familiar with. Not only is the BalSC-StratMap a powerful tool for turning strategies into executable realities, it is also liable to arrive in the OD practitioner's environment without warning (often by way of the CEO or a board member learning about it at a seminar and becoming enthusiastic). The prepared OD professional will be able to help make the BalSC-StratMap a success. Without significant OD assistance, BalSC-StratMap initiatives may flounder and fail.

Just as significantly, BalSC-StratMap approaches can directly assist in boosting individual productivity by providing three of the Five Preconditions of Top Performance. In this program, Tom Cox will elaborate on this relationship and lead us in creating a BalSC-StratMap for Oregon ODN. As a result of the session, participants will have an experience-based perspective on BalSC-StratMap and how it affects both organizational and individual performance. Multiple samples will be shared, along with templates and a bibliography of sources.

Cost: Free to current members in good standing of ODN, ASTD-Cascadia, PHRMA and PMI. The cost for non-members is $10. The $10 fee can be used to offset the annual membership investment of $75.00 if paid at the program.

About the Speaker

Tom Cox is a successful consultant, author and speaker. He has worked in industries ranging from retail to wholesale to manufacturing to government to business services -- for firms including IBM, Oracle, Tektronix, ODOT, Intel, Regence Blue Cross, Standard Insurance, OHSU and dozens of others.

Tom is the author of one book, countless articles, and he co-authored the chapter on Metrics and Performance Improvement for a textbook on Medical Trauma Care. A frequent writer, his column runs twice a month in Oregon Business Magazine’s online edition.

A graduate of the University of Chicago, Tom earned his four-year degree in psychology in just three years, with honors. Tom was the 2002 Libertarian candidate for Governor of Oregon.

May 16, 2012
WebVisions Portland
through Oregon Convention Center

WebVisions ( explores the future of Web and mobile design, technology, user experience and business strategy. Speakers include Jeff White of ILM, Nathan Shedroff (author of Make it So), Crystal Beasley of Mozilla, Ross Mayfield of Slideshare, Anant Anthale of American Express, Thea Boodhoo of AKQA and others.

Register by March 30th for the Early Bird rates.

» Register online

May 22, 2013
through Oregon Convention Center

Ground Zero for Dangerous Thinking

Explore the Future of the Web

WEBVISIONS PORTLAND // May 22-24, 2013

WebVisions explores the future of web and mobile design, digital media, UX and technology with an all-star lineup of visionary speakers, including Mark Frauenfelder of and MAKE Magazine, Ethan and Malachai Nicolle (creators of AxeCop), Carla Diana (Smart Design NYC), Jason Kunesh (Director of UX, Obama for America), Carolyn Chandler (Manifest Digital), Mark Trammell (Twitter), and more!

"WebVisions is like the medium that spawned it: unique, personal, honest, emotional and eye-opening." –Jeffrey Zeldman

Register online at

Feb 15, 2014
World Information Architecture Day 2014
Ziba Design - Auditorium

Join us for a day of learning about Information Architecture! You'd be surprised just how much all of our disciplines are connected. From UX to Architecture to Photography to Creative Writing, the design of information requires processes to create the ideal outcome for something that did not exist before. Meet fellow practitioners, get a better understanding of what others do and how you can use that knowledge to make what you do even better.

Our lineup starts at 9a and ending at 6p, with one hour break for lunch. Come to one, a few or all! Your ticket price is good for the day, so you can come and go as you please.

DOORS AT 8:30AM! Here are the speakers and nature of the talks:

9a: Kate Ertmann-Owner and Animation Process Expert at Animation Dynamics: Ethnographic Animation Talk related to the steps and practices involved in visualizing human-based research.

10a: Craig Peters-CEO, Awasu Design San Francisco: How to run a successful design review Presentation designed to illustrate the Information Architecture of professional interactions, story telling and project building.

11a: Josh Romberg-Photographer and Visual Designer: Image design as it relates to constructing visual content from both emotional and technical standpoints.


1p: Corey Pressman-Owner and Chief Strategist at Exprima Media: Designing Disequilibrium: The Difference That Makes a Difference. Interaction design, ebook design and consumption of new digital experiences

2p: Crystal Rutland-CEO and Director of Research and Strategy at Empirical UX: The role of empathy in imagination, innovation, and product design Research design and UX of developing product roadmaps

3p: Juliana Lukasik-TV Commercial Director and Owner, @Large Films Women on Women: It's Not What You Think Engineering product launches with not only the end consumer, but the purchaser in mind.

4p: Tyler Phillippi-CMO & Co-Founder at OnTheGo Platforms: Building a Company From the Ground Up: IA and UX become best friends.

5p: Michael Adcock-Technical Support Analyst at ProQuest: Fringe IA Scientific Discovery, Tools and Context, all of which contribute to making the unclear clear.

There will be a raffle and... AFTER PARTY STARTS AT 6P at Open Sourcery 1636 NW Lovejoy St. Portland, OR 97209

In between talks, there are some great opportunities for networking, asking questions and uploading pix of the event. We couldn't be more thrilled to bring this content to you! -Amy Thank you very much to our sponsors!

Ziba, Chicktech, Empirical UX, PDX-UX, AIGA, NW Creative Social Club

Feb 20, 2014
PDMA Learning and Networking Event -- Roadmapping: Best Practices For Determining "What's Next"
Lucky Labrador Public House

Roadmapping: Best Practices for Determining "What's Next"

PDMA Learning and Networking Event

Thursday, February 20, 2014

6:00 - 8:00 PM

Your Oregon Chapter of the Product Development and Management Association (PDMA) - the folks who bring you ProductCamp Portland – and Pragmatic Marketing invite you to a February Learning and Networking Event featuring a special moderated panel focused on the challenges of product roadmapping.

Good Product Managers are the CEOs of their product. They have a vision, and communicate it effectively, for how their product will grow, evolve, and successfully meet its key objectives. The product roadmap is one of the product manager's key instruments for laying out this vision in more concrete terms, but it's inherently full of challenges. This session will tap into panelists experience to uncover best practices for road mapping including critical factors for feature prioritization, political considerations, and how best to communicate them internally and externally.

Don’t miss this opportunity to hear from three top local product executives on this compelling and challenging area of product management.


Bill Lynch - Co-Founder and Advisor, Jive Software

Bill Lynch is a software entrepreneur and advisor. He is one of the co-founders of Jive Software, a company he started in 2001. Bill led product development efforts for 6 years and then transitioned to Product Management at Jive until his retirement from the company in 2013. Jive grew from two co-founders to a team of almost 700 globally and a successful IPO in December 2011. Today, Bill is an advisor to local startups, organizes networking events for area Product Managers, and serves as the Entrepreneur in Residence at the Portland Development Commission. Bill has a BS in computer science from the University of Iowa.

Andy Mallinger – Director of Product, Iovation

After 5 years as a software developer Andy moved to the dark side (marketing) in order to get free lunches traveling with the sales team. Frequently jumping between product management and product marketing, Andy has been deep in new product research, product road-mapping and go to market planning and execution at Portland companies CenterSpan, Digimarc, RNA networks and Iovation. A lover of variety, technology focus includes SaaS fraud prevention, secure document issuance, mobile-connected content, memory virtualization, and peer to peer networks. Andy grew up in Pittsburgh and earned his BA in computer science at Denison University and an MBA from Northwestern University - Kellogg School of Management.

Julie Anne Reda - VP of Product Strategy, Yesmail Interactive

Julie Anne Reda, is a seasoned product management executive and is responsible to drive the product vision, strategy, roadmap and launch of Yesmail products. Julie Anne, along with her team manages product development and ensures products exceed market demands for innovative solutions that fit the changing landscape of digital marketing. Julie Anne has enabled large organizations such as Walt Disney Company, Fox Broadcasting, Sony Pictures, Ticketmaster and to evolve their products to tailor toward the marketplace.


David Nash - VP Product Management, ADP Dealer Services


6:00 – 6:30pm Gathering / Networking / Refreshments**

6:30 – 6:45pm Announcements (upcoming events, who’s hiring, etc.)

6:45 – 7:30pm Panel Discussion

7:30 – 7:45pm Q&A / Open discussion

7:45 – 8:00pm Networking


$10 on-line registration prior to the event **

$15 at the door

A discount is available for PDMA members.

To register online, click on the website above and scroll down to the "Cost " section

** Note: This is a no-host event. The complete Lucky Lab food and drink menu is available. Grab a cold ale & bite to eat - and bring a friend or colleague to add to the discussion.


In addition to being a venue sponsor for the upcoming learning and networking event and a returning platinum sponsor at [ProductCamp Portland] (, Pragmatic Marketing is supporting the Portland Product Management community by offering three courses in Portland on Feb. 25-27. Instead of buying an airplane ticket, you and your product colleagues can attend their Foundations, Focus and Build courses right here in town. And as an exclusive offer only for our ProductCamp Portland and PDMAO friends: mention ProductCamp Portland or PDMA to receive a free copy of Tuned In when you register for the Portland Pragmatic courses. Find out more at [Pragmatic Marketing in Portland] (

May 7, 2014
WebVisions PDX
through Oregon Convention Center

WebVisions explores the future of web and mobile design, UX, digital media and technology with a badass lineup of speakers: Maria Giudice (Facebook), Tomer Sharon (Google), Internet legend Tim Bray, Brian David Johnson (author and Intel futurist), John Carlin (Funny Garbage) and more!

Early Bird rates end March 26!

Register today!

Oct 23, 2014
Portland App Strategy Workshop: Optimization
eBay Community Lounge

Building a great app is difficult, but turning it into a profitable business can be even more of a challenge. Join the Application Developers Alliance and industry experts to explore strategies to turn your app into a profitable business. Attend a workshop and learn how to:

Get your app discovered, climb rankings, and gain users

Choose monetization partners, drive revenue, retain and engage users

Optimize performance, fix bugs, and test cross-platform

FREE with code: Calagator

Mar 12, 2015
Implementing a Data-Centric Strategy & Roadmap - Focus on What Really Matters
Portland State University (PSU)

The Portland Data Management user group (DAMA) is committed to thought-provoking presentations that you can apply to your work.

Data is the lifeblood of just about every organization and functional area today. As businesses struggle to come to grips with the data tsunami, it is even more critical to focus on data as an asset that directly supports business imperatives as other organizational assets do. Organizations across most industries attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. data quality) to enhance business unit performance. Unfortunately however, the results of these efforts frequently fall far below expectations due to haphazard approaches. Overall, poor organizational data management (OM) capabilities are the root cause of many of these failures. This workshop will cover three lessons as illustrated in examples, which will help you to establish realistic OM plans and expectations, and help demonstrate the value of such actions to both internal and external decision makers.

Among others, you'll walk away with three takeaways:

  • That organizational thinking must change: Value-added data management practices must be considered and included as a vital part of your business 's strategy.
  • Walk before you run with data focused initiatives: Understand and implement necessary data management prerequisites as a foundation, then build upon that foundation.
  • That there are no silver bullets: Tools alone are not the answer. Specifying business requirements, business practices and data governance are almost always more important.

    Speaker Bio: Peter Aiken, Ph.D., is widely acclaimed as one of the top ten data management authorities worldwide. As a practicing data consultant, author and researcher, he has been actively performing in and studying data management for more than 30 years. Throughout his career, he has held leadership positions and consulted with more than 50 organizations in 20 countries across numerous industries, including defense, banking, healthcare, telecommunications and manufacturing. He is a highly sought-after keynote speaker and author of multiple publications, including his latest book “Monetizing Data Management”. Peter is the Founding Director of Data Blueprint, a data management consulting firm that puts organizations on the right path to leverage data for competitive advantage and operational efficiency. He is also past President of the International Data Management Association (DAMA-I).

    8:00 - 8:30 am - Sign In
    8:30 - 9:45 am - Presentation
    9:45 - 10:00 am - Break, Chapter Announcements
    10:00 - 11:00 am - Presentation continued

    Cost and Registration
    Free for DAMA Portland members!
    $15 for guests
    See the website for a list of corporate members

Sep 30, 2015
Clarity. Identity. Direction. Plus expert recommendations on your next 3 marketing moves.

In this seminar, we’ll be doing brand discovery in a small-group setting. You’ll bounce ideas off of each other and give each other feedback. I’ll follow up with each of you by phone two weeks afterwards, and tell you what I think your next three marketing moves ought to be. Facilitated by Janet Hager of Tinfish Initiatives.

Oct 28, 2015
The Future of Marketing + IT Partnerships
Jama Software

The TAO Tech Leadership + Marketing Communities are bridging the IT/Marketing divide this October.

It is crucial for modern businesses that IT and Marketing teams have a highly functional and communicative relationship. Join us October 28th, for The Future of Marketing and IT Partnerships, where marketing and IT professionals will show how to effectively to work together. This is a panel you will not want to miss!

This panel discussion will answer questions such as: -In communicating with your IT team, how do you effectively communicate a project's end goal? -How do you help your team understand the IT team's blockers and distill down the essential functions of potential technological tools? -What are the best tools to educate yourself on the development and operations processes? -In communicating with your Marketing team, how do technologists translate complex technical problems into layman's terms? -How do you help marketing understand the best use of your time in order to stay on-time and on-budget -How do you build trust between your Marketing team while not overcommitting your resources?

Panelists Steve McCallion, Chief Member Officer and Creative Director, ZOOM+ Steve is responsible for all member experiences, member acquisition, and the ZOOM+ brand. Steve served as President of Chrome Industries 2011-2014. He also served at Ziba Design 1993-2011, where he was Executive Creative Director 2006-2011. Steve received his Master's Degree in Architecture at Columbia University in 1989.

David Kohel, Chief Technology Officer, ZOOM+ David is the technology leader for ZOOM+. David directed product and technology strategy and delivery for all Nike digital brand experiences from 2010-2015, including web, mobile, and platforms. He was the organizational leader for product management, architecture, and engineering with direct ownership of 200+ online experiences and 5 mobile applications. Prior to Nike, David was Director of Product Management for Kroger/Fred Meyer Jewelers from 2002-2010 where he rebuilt the order management and supply chain processes and redesigned key supple chain systems.

Moderator Kerry McClenahan, Founder and CEO, McClenahan Bruer (McBru) McClenahan Bruer (McBru) is a Portland, Oregon-based tech B2B marketing agency whose clients range from start-ups to multi-billion dollar companies across industries as diverse as semiconductors, storage and enterprise software. McBru drives business value for its clients via a strategic mix of creative content and communications channels that helps them win their unfair share of mind and market. Kerry serves on the board of directors of Social Venture Partners Portland, an organization comprising engaged philanthropists who invest financial, human and social capital to solve pressing community problems. Kerry holds a bachelor of science degree in organizational and mass communications from Eastern Washington University.

Event Details: When: Wednesday, October 28th Time: 5:00 - 7:00PM Where: Jama Software, 135 SW Taylor Street, #200, Portland, OR Cost: $25 Members I $45 Non-members

Mar 31, 2016
Exercise your creativity & collaborate with your community!

Join The Creative Roundtable for our first Creative Challenge of 2016: The "March Mad-Lib" Creative Challenge

Our creative challenges are designed to help you exercise your creativity in new ways while collaborating with the community.

A $25 participant ticket gets you (buy one here):
• Access to a treasure trove of creative supplies (woo!)
• Admission to the pre and post networking activities
• Light refreshments and snacks
• An opportunity to bond with your community

When: March 31st, 6-9pm at DeskHub Portland

If you want to participate in the creative challenge, you MUST purchase a $25 + fees ticket through EventBrite. An RSVP through will only allow you admittance at 7:30 pm.

Attending as a audience member admits you at 7:30 pm to view the presentations of the creative challenge and an opportunity to network and connect with your local creatives. An RSVP on meetup will count as your ticket.

> Participant tickets are limited, get yours soon by clicking this link!

Don't hesitate to drop us a line if you have questions!
Jehn & Jena!
Co:Founders of The Creative Roundtable

- Thank you to DeskHub for always being amazing to us and letting us use your space!
- A portion of the proceeds will be donated to Scrap PDX .
Jul 27, 2016
Notion's Little Data Happy Hour
Central Office

Summer Orientation starts now! Learn how Little Data can lead to BIG results. For anyone interested in how to manage and align your team with data, learn from product experiments, and answer the questions "How are we doing?" and "How can we be better?"

Notion hosts a Portland-based, quarterly speaker series, and you're invited! Be inspired by leaders who use data to identify bottlenecks and build a collaborative data culture. You'll join members of Portland's vibrant tech and startup communities while enjoying some tasty snacks and beverages.

Many thanks to CENTRL Office for hosting Wednesday, July 27!

RSVP now to reserve your spot as there will be a limited number of tickets available!

Sep 18, 2017
Marketing Loves Sales
through The Leftbank Annex

Marketing Loves Sales is the only event where marketers can focus entirely on generating, developing, and closing marketing-led opportunities. Generate more revenue, refocus on sales, and learn from other B2B marketers. The two-day event, hosted at the beautiful Leftbank Annex in downtown Portland, brings together the top B2B marketing minds and thought leaders to share how marketing departments can better coordinate with Sales and drive revenue. Marketing Loves Sales 2017 will focus on Event Marketing, Landing Page Optimization, Sales Development, Programmatic and Social, and Search. Join us in discovering what strategies and tactics most effectively drive revenue.

Jan 30
Building, Dismantling, and Re-using Community Initiatives over Time

Building a successful Community program is a wonderful experience at the core of Community Management. What happens, however, when programs inevitably decline? This talk is about the equally important steps of eliminating outdated initiatives, deconstructing your favorite successes, and rebuilding from their foundations. Kara Sowles will take us through some concrete examples from her 5 years at a single company, including: * a user group program growing from 5 groups to 70 worldwide (and what it looks like to scale back after all that growth), * abandoning a series of 30/year one-day conferences, * remaking an online triage event into an online hack day, and more. We'll discuss the importance of having larger frameworks that you can plug programs into (and out) of, and the experience of destroying your favorite programs to stay nimble.

Kara Sowles is the Manager of Community and Evangelism at the software company Puppet, where she's spent the past 5 years leading strategic planning and implementation of the company's global community programs.