CHIFOO presents "Is Design Metrically Opposed?" with Jared Spool, Center Centre & UIE!

The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?

In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.

If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.

About the Speaker Jared Spool (@jmspool) is a co-founder of Center Centre and the founder of UIE.

While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies.

CHIFOO is celebrating its 25th anniversary! Come join CHIFOO for our first speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start".

http://bit.ly/2BMf4tw

CHIFOO presents "Wasted Time Isn’t Time Wasted: Ensuring An Ethical Process" with Corey Pressman, Fiction!

We are at an important juncture in our technologic and social evolution requires focus and acumen and something else: poetry, imagination, and daydreaming.

This talk presents a way for us - the makers and thinkers of the science fiction present - to organize our activities so as to include healthy portions of the arts & humanities, experimentation, and daydreaming. Creating and maintaining a healthy dream/work balance will ensure that our emerging machine environments are centered on us, and not us on them.

About the Speaker Corey Pressman (@cspressman) is a strategist, anthropologist and futurist with over 20 years’ experience providing clarity and direction to clients and partners of all kinds. As VP of Adaptive Strategies at Fiction, he generates, manages and works on projects with large corporations, universities and startups to help them envision and enact human-centered communication and innovation.

CHIFOO is celebrating its 25th anniversary all year long! Come join CHIFOO for our second speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start?".

http://bit.ly/2CUSLBv

CHIFOO presents "Humanizing Technology For The Betterment All" with Elizabeth Bacon, Devise Consulting!

Liz will use the breadth of her professional background and core design practices to expound on the fundamental responsibility we have in HCI fields to humanize technology for the betterment of all. Her deep experience in user research, interaction design, product management as well as entrepreneurship all reflect her passion for solving wicked problems and ensuring that we’re making the world a better place through our work. She will talk about personas, a tool for humanizing “users” and working towards their good at every step of the product/service design and development process. Come and be inspired, while taking away actionable tools that improve everybody’s outcomes.

About The Speaker Elizabeth Bacon (@ebacon)- "I've been practicing at the forefront of the interaction design and product management fields for almost twenty years. My professional endeavors have included in-house roles at St. Jude Medical, Providence Health & Services, Cigna, and most recently as Head of Product at Qantas Assure in Australia."

CHIFOO is celebrating its 25th anniversary all year long! Come join CHIFOO for our third speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start?".

http://bit.ly/2BVRGfD

CHIFOO presents "How to Fight Fascism" with Mike Monteiro, Mule Design!

All design is political, because all politics are designed. The world is a mess because a certain set of people designed it to be a mess. Now we need a different set of people to design our way out of it. This is not a choice. Regardless of whether this is what we wanted or not fascism is knocking on our front door. This is how we knock back.

About the Speaker Mike Monteiro (@monteiro) is the co-founder and design director of Mule Design. He prefers elegant, simple sites with clear language that serve a real need. He prefers that designers have strong spines. Mike writes and speaks frequently about the craft and business of design.

CHIFOO is celebrating its 25th anniversary all year long! Come join CHIFOO for our fourth speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start?".

http://bit.ly/2zePKJP

CHIFOO presents "What Happens When You Break The Veil Of Research?" with Nancy Frishberg, Senior UX Researcher & Coach!

In design education, there is no ethical code that all agree on. What about computer science or any of the other disciplines we may have been trained in? The discussions of ethics and the real-life experiences that followed have informed my understanding of universal access and ethical responsibilities of design. I'll challenge myself to make the connections between these two endeavors (interpreting and design research or human-computer interaction) clear for all.

About the Speaker Nancy Frishberg (@nancyf) has had several careers. The one most familiar to CHIFOO audiences is her work in qualitative research with humans, usually about improving products and services that people use and pay for and the processes that get them to those interactions and purchases. She has worked in tech companies, financial services institutions, and as a consultant to both for-profit and non-profit organizations.

CHIFOO is celebrating its 25th anniversary! Come join CHIFOO for our fifth speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start?".

http://bit.ly/2zHNcUJ

CHIFOO presents "Quantifying Qualitative Decisions" with Lynn Boyden, USC IT Services!

Lynn has developed an approach that engages the participants in a decision-making process. It helps them prioritize and evaluate the various possibilities, resulting in a quantified outcome. It's quick to set up and execute, and the participatory nature of the process generates buy-in and acceptance of the outcome. Lynn will walk you through the method and show you a few examples. We'll discuss some variations based on your setting and the type of decision you’re making, and then Lynn will field questions from the audience.

About the Speaker Lynn Boyden (@lrb23) trained as a librarian at UCLA and has worked for various agencies, Symantec and Yahoo!. She ran the Los Angeles office of FatDUX, where she numbered UCLA, the Los Angeles County Museum of Art, the University of Illinois, and KBHome among her clients. She is an information architect in ITS at the University of Southern California in Los Angeles, and has taught user experience design in the Master’s degree program in Information Studies at UCLA since 2001.

CHIFOO is celebrating its 25th anniversary all year long! Come join CHIFOO for our sixth speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start?".

http://bit.ly/2zJcJgc

CHIFOO presents "Ethical Dilemmas & The Democratized Proliferation Of The State Of The Art AI" with Tapabrata Ghosh!

This talk will discuss the ethical dilemmas that arise from the economic consequences of extended deployment of artificial intelligence systems. In particular, the prospect of technological unemployment, the issues caused by it and potential solutions will be discussed. The talk will also briefly cover how open source software and decentralized education can be utilized to increase proliferation of state of the art artificial intelligence technology in a democratized manner to developers and others.

About the Speaker Tapabrata Ghosh's(@semiDL) biography will be published shortly.

CHIFOO is celebrating its 25th anniversary! Come join CHIFOO for our seventh speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start?".

http://bit.ly/2Cjfack

CHIFOO presents Game Night at the Bagdad's Backstage Bar.

It's time for the annual CHIFOO August social and we're mixing it up a bit with Game Night this year. Join us at the Backstage Bar to enjoy food, brews, and gaming fun. We are providing a selection of easy and fun tabletop games and there are pool tables for those who enjoy cue sports. There are even a few group activities planned. As usual, very special prizes will be awarded. You need not play anything to win! So come join us and have some fun.

CHIFOO members get in free. Non-members or guests get the full package for just $10! It’s a heck of a deal.

http://bit.ly/2lsWChN

CHIFOO presents "Panel Discussion: Ethics in Augmented And Virtual Reality" Ben Strackany, DevelopmentNow Corey Pressman, Fiction Seth Chaffee, Giant Astronaut Josh Hansen, PixelPool

An educational panel covering ethics in development, design, application, business use, and usability of mixed reality (Augmented and Virtual Reality) technology. Walk away with valuable insight from leaders in the emerging tech space, and learn how to apply this new technology in productive and functional ways for your business.

CHIFOO is celebrating its 25th anniversary all year long! Come join CHIFOO for our eighth speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start?".

http://bit.ly/2BXSLAg

CHIFOO presents "Ethics In The Age Of Artificial Intelligence" with Cennydd Bowles, Cennydd Ltd!

We mistakenly believe that technology is neutral; that inert objects cannot have moral characteristics. And so we make embarrassing blunders – racist chatbots, manipulative research, privacy violations – that undermine trust and harm those we should help.

This is a dangerous trajectory. We urgently need a deeper ethical dialogue about emerging technology, and interaction design's role within it. This session, informed by many months of ongoing research, will discuss:

-Why companies make poor ethical decisions, -The development of ethical thinking in other morally-charged disciplines, -Methods of engaging users in the ethics of emerging technology, -Ways for designers to engage positively and affect ethical outcomes, so that design decisions benefit not only ourselves but our wider communities and the world at large.

About The Speaker Cennydd Bowles' (@Cennydd) is a London-based designer and writer with fifteen years of experience advising clients including Twitter, Ford, Cisco, and the BBC. His focus today is the ethics of emerging technology. He has lectured on the topic at Carnegie Mellon University, Google, and New York’s School of Visual Arts, and is a sought-after speaker at technology and design events worldwide. His second book, Future Ethics, has just been published.

CHIFOO is celebrating its 25th anniversary all year long! Come join CHIFOO for our ninth speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start?".

http://bit.ly/2CgJeYP

CHIFOO presents ""F#@K You" Money, Courage, & Ethics In The Workplace" with Elena Moon, Osage Orange!

Often defined as the wealth required to burn any bridge, it turns out F.U. money isn't a lifestyle replete with yachts and gold plated toilets. It's having enough money in the bank to be able to speak your mind and, if necessary, walk...to the next job. Learn how personal finances play a huge role in silencing us and how financial freedom through living simply can lead to finding courage, agency and voice at work.

About The Speaker Elena Moon (@Elena_Moon) is the founder of Osage Orange, a human-centered design studio. She has been doing a mix of research and design for the last 15 years and particularly enjoys socially and environmentally conscious projects. CHIFOO is celebrating its 25th anniversary all year long! Come join CHIFOO for our tenth speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start?".

http://bit.ly/2DyY89D