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  <div class="vevent h-event"> <h1 class="summary p-name">CHIFOO Event: Is Design Metrically Opposed?</h1> <div class='date'><time class="dtstart dt-start" title="2018-01-10T18:30:00" datetime="2018-01-10T18:30:00">Wednesday, January 10, 2018 from 6:30</time>–<time class="dtend dt-end" title="2018-01-10T20:00:00" datetime="2018-01-10T20:00:00">8pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202395406'><span class='fn org p-name'>New Relic</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">111 Southwest 5th Avenue, Suite 2700</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=111%20Southwest%205th%20Avenue,%20Suite%202700,%20Portland%20OR%2097204%20US'>map</a>) </div> </div> <div class="description p-description"> <p>CHIFOO presents "Is Design Metrically Opposed?" with Jared Spool, Center Centre & UIE!</p> <p>The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?</p> <p>In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.</p> <p>If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.</p> <p>About the Speaker Jared Spool (@jmspool) is a co-founder of Center Centre and the founder of UIE.</p> <p>While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies.</p> <p>CHIFOO is celebrating its 25th anniversary! Come join CHIFOO for our first speaker event for 2018's theme "Do the Right Thing- HCI Ethics: Where Do We Start".</p> <p><a href="http://bit.ly/2BMf4tw">http://bit.ly/2BMf4tw</a></p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://www.meetup.com/CHIFOO-Computer-Human-Interaction-Forum-of-Oregon/events/246111293/">Website</a></li> </ul> </div>