News is in the news. The last few years have seen significant changes in patterns of consumption and propagation of news content. Increasingly, the influence of online search, aggregation and community sites, niche blogs, specialized classified lists, combined with the demand for measurable advertising and audience engagement is putting pressure on traditional business models. Add in the growth of mobile internet, and we have the makings of a perfect storm.
- What is the future of printed news? - Who will invest in investigative journalism? - Will micro-payments, subscriptions or pay-walls work?
- Where is the technology or platform opportunity?

Steve Woodward, CEO Nozzl Media will provide an overview of how Nozzl helps publishers, readers and advertisers with real-time, local news streams on mobile devices.

Peter Bhatia, Executive Editor, The Oregonian will join Steve for an informative and insightful discussion with TiE members and entrepreneurs.

Explore Portland, hosted by Social Media Explorer's Jason Falls, is a two-day social media and digital marketing conference happening Nov. 15-16 at the Embassy Suites Washington Square. Explore features national speakers and thought leaders in the industry including Unmarketing and The Book of Business Awesome author Scott Stratten, leading social and content strategist Jay Baer, Edelman Digital's Michael Britto, and more. Topics include social media strategy, integrating social and traditional mediums, mobile marketing innovation, the integration of email and social media and more. The two-day ticket also includes breakfast, lunch and a cocktail hour. Go to http://ar.gy/portlandexplore for more details and to register.

USE DISCOUNT CODE: PDXROCKS for $200 off your ticket price.

What’s making you feel lost in your marketing?

Your Brand, your Marketing, is one of those things that feels like it should be easy; people act like it should come naturally. You try, but indecision paralyzes you, and everything sounds over-the-top, too weak, or just …sigh… weird.

So, where to start? To kickstart? To Re-Start?

You’ve got the passion, you love what you do, and hell, quite frankly, the world needs you. (If only they knew about you.)

Enter Green Rising. Why pay big, fancy agency fees, when DIY is way more fun? We’ll teach you everything we know (and can fit into 2 days), so you can up your game, get focused, and share your inner powerhouse with the rest of the world.

You deserve it.

On day 1 of Brand Camp you’ll learn how to:

…articulate the WHY of what you do …find your best customers …stand. out.

How can we top that?

On day 2, you’ll learn how to:

…carry out your vision on your own terms with the basics of marketing and social media (insta-what?), and make real, live connections to experts in graphic design, web design, photography and more. -Learn + Do = Marketing ready-to-go

You will work intensively to sharpen your marketing tools and tactical implementation, all while making great connections within a small class size. Be prepared to have homework every week and really get to know your business in a new way.

When: Nov. 5th (session 1) & Nov. 19th (session 2)

Where: 1306 NW Hoyt St. #300, Portland, OR 97209

Pricing: $150 for one session, $250 if you sign up for both at the same time (includes lunch @ Paragon)

Email [email protected] if you're interested!

Anvil Media Lunch & Learn

Join Alicia Nagel from Alicia Nagel Creative for a seminar on branding and audiences on February 12.

You might think that your target audience is “everyone”, but marketing to everyone often leads to generic messaging that goes unnoticed. Instead, show a little personality! Embrace your core values and let your passion shine through. By defining your brand and identifying your target audience(s) you can connect with your customers. When you understand your customer, you can anticipate their decision-making process and ace their evaluation of your product or service. Customers who forge a bond with your brand spread the word about your company’s awesomeness and become brand evangelists. Seminar attendees will learn how to define their brand, define their target audience(s), anticipate their audience’s decision making process, and foster brand evangelists for their company. Presentation will be followed by a brief Q&A.

Read The 5 Stages of Getting To Know Your Audience for a taste of some of the topics which will be covered.

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Anvil office. Food and beverages will be provided. Register now to save your seat!

Cost: Free

Register for the Seminar

Seminar Presented by: Jennie Day-Burget & Jessica Williams, Prichard Communications

Social media is changing and if you are like most small business owners, it’s hard to keep up! This training is for anyone in need of the latest trends for visual media platforms like Instagram, Pinterest and Vine.

Learn how to use these tools on a shoestring budget and examine how leaders in the field are successfully using these visual media platforms.

Key takeaways will include: • Three new things you can do immediately to enhance your visual media platforms • Practical help in setting up these channels in a strategic way • How to create content using visual media tools that support your goals

When: Tuesday, October 21, 2014 Where: Alberta Main Street (1722 NE Alberta Street) Time: 9:30-11AM RSVP online: http://tinyurl.com/osgp5rt (Preference given to Alberta Street businesses) Free! Refreshments provided.

2014-15 Seminar Series Sponsor: Umpqua Bank

Reservations: Free for members; $5 for nonmembers

At it's core, brand strategy is about understanding your audience's needs, identifying what you have to offer, and then communicating your message in a way that resonates with your audience. Brand strategy tactics from a branditms can be put to work for your cause, business, or even for personal branding. Workshop attendees will learn brand strategy basics, and leave with an idea of how to put them to work to:

• Identify and connect with audiences
• Write titles, headlines, and descriptions that resonate with the audience
• Use social media to strengthen outreach
• Consistently communicate your brand across all touchpoints
• Handle partnerships, joint-branding and sub-brands DIY tools, expert tips and resources will also be shared throughout the presentation to empower attendees to implement what they've learned on their own.

Content will be geared towards City Club of Toronto members, however concepts can be applied to other situations where brand strategy is needed. Volt Studios provides brand strategy and graphic design services to companies in Toronto and along the West and East coasts. Alicia is able to provide a broad range of services to clients by acting as a strategic hub connected to a network of talented independent contractors and complementary service firms. This model allows flexibility in the range of services she can offer without the high overhead of a large agency. Prior to settling in Portland in 2008, Alicia spent several years in Los Angeles, San Francisco, and Boston working as Designer and Brand Storyteller at advertising agencies, design firms and freelance. "Twelve years working in the industry has only grown my passion for what I do," says Alicia. "Branding and design represent a fascinating intersection of psychology, business strategy, visual problem-solving, iconography, and art." Clients include local brands such as City Club of Toronto

Thank you to our sponsors, New Relic and UMC - #1 Mold Removal toronto for supporting this event and to Mozilla (http://www.mozilla.org/en-US/) for sponsoring videography for the event.

This year’s Marketing Loves Sales event will focus on the pivotal role Social Media plays for marketing and sales. For the first time, the event will have tracks dedicated to the nuances of social media for each of these teams. From planned marketing programs to social selling, our speaker lineup is packed with industry experts and practitioners who will deliver fresh ideas and innovative case studies.

Join more than 300 sales and marketing and sales professionals for a day focused on upping your social media game!

Join your fellow growth & data-driven marketers to talk shop and chit chat. This event is put is put on the Efficient Growth Slack Community. All our welcome. :)

P.S. In the spirit of the year of efficiency you gotta pay your own tab.

(Not actually limited to people in advertising or tech; please invite whoever you like)