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Thursday, January 30, 2014 at 8:51pm and last updated
Thursday, January 30, 2014 at 9pm.
Anvil Media
About Anvil Media, Inc. About Anvil Media, Inc. Founded in 2000, Anvil Media, Inc. is an integrated marketing agency specializing in search engine marketing, social media marketing and analytics. Anvil’s experienced team is certified, published and speaks regularly at industry events. Anvil generates a measurable return-on-investment (ROI) by understanding and solving unique marketing and business challenges.
Our mission, vision, values and purpose are guiding principles that we live by every day.
Mission: To delight and elevate
Vision: To become your Most Valued Partner (MVP)
Values: Passion, Results, Integrity, Learning, Collaboration
Purpose: To move our clients’ businesses forward by identifying new opportunities across the digital marketing and broader business landscapes.
We regularly speak at industry events, contribute to industry publications and are quoted in the press as subject matter experts in the world of search engine and social media marketing. In addition, 100% of the account team is certified in Google AdWords, Microsoft adCenter and Google Analytics.
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WednesdayFeb 12 2014Be Your Own Brand Evangelist: adventures in DIY branding and target audience definition
Anvil Media Lunch & Learn
Join Alicia Nagel from Alicia Nagel Creative for a seminar on branding and audiences on February 12.
You might think that your target audience is “everyone”, but marketing to everyone often leads to generic messaging that goes unnoticed. Instead, show a little personality! Embrace your core values and let your passion shine through. By defining your brand and identifying your target audience(s) you can connect with your customers. When you understand your customer, you can anticipate their decision-making process and ace their evaluation of your product or service. Customers who forge a bond with your brand spread the word about your company’s awesomeness and become brand evangelists. Seminar attendees will learn how to define their brand, define their target audience(s), anticipate their audience’s decision making process, and foster brand evangelists for their company. Presentation will be followed by a brief Q&A.
Read The 5 Stages of Getting To Know Your Audience for a taste of some of the topics which will be covered.
The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Anvil office. Food and beverages will be provided. Register now to save your seat!
Cost: Free