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City Club of Portland

901 SW Washington St.
Portland, OR 97205, USA (map)
http://www.pdxcityclub.org/
503-228-7231

City Club of Portland brings together civic-minded people to make Portland and Oregon better places to live, work and play, for everyone.

City Club of Portland is a nonprofit, nonpartisan education and research based civic organization dedicated to community service, public affairs and leadership development. Through weekly Friday Forums, community-based research and advocacy, and after-hours civic programs, City Club examines issues of importance to the Portland metropolitan region, the state and society as a whole.

Our 1,850 members represent a cross section of people in business, government, academia, social services and other professions, who are committed to making a positive difference in our community. Our members come from a wide range of ethnic, racial and religious backgrounds. Membership is open to everyone of high school age and older.

The City Club of Portland provides equal opportunity to all individuals regardless of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, physical or mental disability, gender identity, marital status, veteran status or any other status protected by law.

Access Notes

On the corner of SW Washington and SW 9th, across from the food carts.

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City Club of Portland

Future events happening here

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Past events that happened here

  • Thursday
    Jun 25 2015
    Use Brand Strategy to Get Noticed and Communicate Smarter

    Reservations: Free for members; $5 for nonmembers

    At it's core, brand strategy is about understanding your audience's needs, identifying what you have to offer, and then communicating your message in a way that resonates with your audience. Brand strategy tactics from a branditms can be put to work for your cause, business, or even for personal branding. Workshop attendees will learn brand strategy basics, and leave with an idea of how to put them to work to:

    • Identify and connect with audiences
    • Write titles, headlines, and descriptions that resonate with the audience
    • Use social media to strengthen outreach
    • Consistently communicate your brand across all touchpoints
    • Handle partnerships, joint-branding and sub-brands DIY tools, expert tips and resources will also be shared throughout the presentation to empower attendees to implement what they've learned on their own.

    Content will be geared towards City Club of Toronto members, however concepts can be applied to other situations where brand strategy is needed. Volt Studios provides brand strategy and graphic design services to companies in Toronto and along the West and East coasts. Alicia is able to provide a broad range of services to clients by acting as a strategic hub connected to a network of talented independent contractors and complementary service firms. This model allows flexibility in the range of services she can offer without the high overhead of a large agency. Prior to settling in Portland in 2008, Alicia spent several years in Los Angeles, San Francisco, and Boston working as Designer and Brand Storyteller at advertising agencies, design firms and freelance. "Twelve years working in the industry has only grown my passion for what I do," says Alicia. "Branding and design represent a fascinating intersection of psychology, business strategy, visual problem-solving, iconography, and art." Clients include local brands such as City Club of Toronto

    Thank you to our sponsors, New Relic and UMC - #1 Mold Removal toronto for supporting this event and to Mozilla (http://www.mozilla.org/en-US/) for sponsoring videography for the event.

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