BEGIN:VCALENDAR
PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN
CALSCALE:GREGORIAN
X-WR-CALNAME:Calagator
METHOD:PUBLISH
VERSION:2.0
BEGIN:VTIMEZONE
TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles
BEGIN:DAYLIGHT
DTSTART:20150308T020000
RDATE:20150308T020000
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
CREATED;VALUE=DATE-TIME:20150622T200924Z
DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20150625T180000
DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20150625T163000
DTSTAMP;VALUE=DATE-TIME:20150622T200924Z
LAST-MODIFIED;VALUE=DATE-TIME:20230630T101207Z
UID:http://calagator.org/events/1250468675
DESCRIPTION:Reservations: Free for members\; $5 for nonmembers&#13\;\n&#1
 3\;\nAt it's core\, brand strategy is about understanding your audience'
 s needs\, identifying what you have to offer\, and then communicating yo
 ur message in a way that resonates with your audience. Brand strategy ta
 ctics from a  branditms can be put to work for your cause\, business\, o
 r even for personal branding. Workshop attendees will learn brand strate
 gy basics\, and leave with an idea of how to put them to work to:&#13\;\
 n&#13\;\n* Identify and connect with audiences&#13\;\n* Write titles\, h
 eadlines\, and descriptions that resonate with the audience&#13\;\n* Use
  social media to strengthen outreach&#13\;\n* Consistently communicate y
 our brand across all touchpoints&#13\;\n* Handle partnerships\, joint-br
 anding and sub-brands DIY tools\, expert tips and resources will also be
  shared throughout the presentation to empower attendees to implement wh
 at they've learned on their own.&#13\;\n&#13\;\nContent will be geared t
 owards City Club of Toronto members\, however concepts can be applied to
  other situations where brand strategy is needed.&#13\;\nVolt Studios pr
 ovides brand strategy and graphic design services to companies in Toront
 o and along the West and East coasts. Alicia is able to provide a broad 
 range of services to clients by acting as a strategic hub connected to a
  network of talented independent contractors and complementary service f
 irms. This model allows flexibility in the range of services she can off
 er without the high overhead of a large agency. Prior to settling in Por
 tland in 2008\, Alicia spent several years in Los Angeles\, San Francisc
 o\, and Boston working as Designer and Brand Storyteller at advertising 
 agencies\, design firms and freelance. &quot\;Twelve years working in th
 e industry has only grown my passion for what I do\,&quot\; says Alicia.
  &quot\;Branding and design represent a fascinating intersection of psyc
 hology\, business strategy\, visual problem-solving\, iconography\, and 
 art.&quot\; Clients include local brands such as City Club of Toronto &#
 13\;\n&#13\;\nThank you to our sponsors\, New Relic and  [UMC - #1 Mold 
 Removal toronto](https://www.ultimatemoldcrew.ca/mold-removal-toronto/) 
 for supporting this event and to Mozilla (http://www.mozilla.org/en-US/)
  for sponsoring videography for the event. \n\nTags: branding\, marketin
 g\, workshop\, advertising\, Full Stack\, toronto\, canada\n\nImported f
 rom: http://calagator.org/events/1250468675
URL:http://www.pdxcityclub.org/calendar_day.asp?date=6/25/2015
SUMMARY:Use Brand Strategy to Get Noticed and Communicate Smarter
LOCATION:City Club of Portland: 901 SW Washington St.\, Portland OR 97205
  USA
SEQUENCE:5
END:VEVENT
END:VCALENDAR