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AI Joins The Team: Integrating AI Into Research



Portland Design Thinkers is thrilled to announce our next event with Jim Kalbach, AI Joins The Team: Integrating AI Into Research

Explore the dynamic relationship between the Jobs to be Done (JTBD) framework and AI in research with renowned industry expert Jim Kalbach. Investigate the pivotal role of AI tools, including ChatGPT, in refining target jobs, generating comprehensive job maps, and swiftly grasping unfamiliar fields. AI can improve efficiency but also learn from Jim about the importance of understanding its limitations.

Join Jim Kalbach on this insightful journey as he expertly guides you through the powerful synergy between JTBD and AI, empowering researchers to seamlessly transition from a blank page to deeper validation and innovation when AI becomes a part of the team.

About our speaker: Jim Kalbach is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently Chief Evangelist at Mural, the leading online whiteboard.

Jim is the author of several books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences, 2nd Ed. (O’Reilly, 2020), and The Jobs To Be Done Playbook (Rosenfeld, 2020). In 2023 he co-authored Collaborative Intelligence (Wiley, 2023) with Mariano Battan. Jim is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content.