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  <div class="vevent h-event"> <h1 class="summary p-name">CHIFOO Event: Marketing Isn't Storytelling.</h1> <div class='date'><time class="dtstart dt-start" title="2016-04-06T19:00:00" datetime="2016-04-06T19:00:00">Wednesday, April 6, 2016 from 7</time>–<time class="dtend dt-end" title="2016-04-06T21:00:00" datetime="2016-04-06T21:00:00">9pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393394'><span class='fn org p-name'>Connective DX Community Room</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">2030 NW Pettygrove St</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=2030%20NW%20Pettygrove%20St,%20Portland%20OR%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>CHIFOO presents "Marketing Isn't Storytelling. It's world building." with Ian Lurie, Portent</p> <p>For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their own stories.</p> <p>Come to this session to hear how playing Dungeons and Dragons teaches great marketing, the basic principles of marketing worldbuilding, and why this may have broader application.</p> <p>About the Speaker</p> <p>Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995.</p> <p>Come join CHIFOO for our fourth speaker event of 2016's theme "Bounded Irrationality: Supporting Users and Building Communities."</p> </div> </div>