BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20160313T020000 RDATE:20160313T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20151219T031929Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160406T210000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160406T190000 DTSTAMP;VALUE=DATE-TIME:20151219T031929Z LAST-MODIFIED;VALUE=DATE-TIME:20151219T031929Z UID:http://calagator.org/events/1250469490 DESCRIPTION:CHIFOO presents "\;Marketing Isn't Storytelling. It's wor ld building."\; with Ian Lurie\, Portent \;\n \;\nFor years\, we’ve referred to ‘marketing as storytelling.’ This creates a problem: S torytelling involves a single narrative arc\, and our customers don’t wa nt to be dragged into a single arc. They want a space in which they can move about and create their own stories. \;\n \;\nCome to this ses sion to hear how playing Dungeons and Dragons teaches great marketing\, the basic principles of marketing worldbuilding\, and why this may have broader application. \;\n \;\nAbout the Speaker \;\n \;\nIan Lurie is CEO and Founder of Portent\, a full-service digital agency he started in 1995. \;\n \;\nCome join CHIFOO for our fourth speaker event of 2016's theme "\;Bounded Irrationality: Supporting Users and Building Communities."\; \;\n\n\nTags: computer\, ux\, human-com puter interaction forum oregon\, sw washington\, tech\, PNW tech\, hci\, community\, design practices\, presumptive design\, portland\, pdx\, ch ifoo\, user-experience\, bounded irractionality\, supporting users\n\nIm ported from: http://calagator.org/events/1250469490 SUMMARY:CHIFOO Event: Marketing Isn't Storytelling. LOCATION:Connective DX Community Room: 2030 NW Pettygrove St\, Portland O R 97209 US SEQUENCE:2 END:VEVENT END:VCALENDAR