Export or edit this event...

CHIFOO Meeting, Persona Stories: Weaving Together Qual and Quant for a Richer Picture

Connective DX Community Room
2030 NW Pettygrove St
Portland, OR 97209, US (map)

CHIFOO Meeting Details CHIFOO usually meets on the first Wednesday of the month.

5:00 - 6:30: CHIFOOd Please join us before the meeting to enjoy no-host food and beverages before the meeting at the Casa Del Matador at 1438 NW 23rd Ave.

6:30 - 7:00 Registration and networking at the ISITE offices at 2030 NW Pettygrove, in the Pearl District. See a map.

7:00 - 8:30 Meeting followed by vigorous Q & A. And a raffle!

Free for CHIFOO Members and $5.00 for non CHIFOO Members. Rafflet Tickets are $1.00 each.



Persona Stories: Weaving Together Qual and Quant for a Richer Picture with Whitney Quesenbery, WQusability.com

Stories have power to add empathy and connection to our work. They can help us learn about people, culture, and context—why, when, and how our products might be used—and share this with a design team. Stories permeate UX techniques from user stories to storyboards. They come to full power when used with personas: the persona provides a fully envisioned lead character for the story, a perspective through which interactions can be explored, and a voice for the emotional reactions to design ideas.

Creating stories for personas is a craft. They are not fiction, but are grounded in the data and user research that informs the persona. They are not fact, but are imagined events, shaped to explore possibilities. They are realistic, but not perhaps real, because they represent not just one individual or event, but something that might happen, and that provides insights into a user experience.

We’ll look at some structures that are helpful in crafting persona stories. And at questions like whether to write in first, second, or third person—and when each is valuable. We’ll create a quick story and share it, showing how impromptu stories can help in design sessions.