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BEGIN:VEVENT
CREATED;VALUE=DATE-TIME:20140108T000006Z
DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20140205T203000
DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20140205T190000
DTSTAMP;VALUE=DATE-TIME:20140108T000006Z
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UID:http://calagator.org/events/1250465451
DESCRIPTION:Persona Stories: Weaving Together Qual and Quant for a Richer
  Picture with Whitney Quesenbery\, WQusability.com&#13\;\n&#13\;\nStorie
 s have power to add empathy and connection to our work. They can help us
  learn about people\, culture\, and context—why\, when\, and how our pro
 ducts might be used—and share this with a design team. Stories permeate 
 UX techniques from user stories to storyboards. They come to full power 
 when used with personas: the persona provides a fully envisioned lead ch
 aracter for the story\, a perspective through which interactions can be 
 explored\, and a voice for the emotional reactions to design ideas.&#13\
 ;\n&#13\;\nCreating stories for personas is a craft. They are not fictio
 n\, but are grounded in the data and user research that informs the pers
 ona. They are not fact\, but are imagined events\, shaped to explore pos
 sibilities. They are realistic\, but not perhaps real\, because they rep
 resent not just one individual or event\, but something that might happe
 n\, and that provides insights into a user experience.&#13\;\n&#13\;\nWe
 ’ll look at some structures that are helpful in crafting persona stories
 . And at questions like whether to write in first\, second\, or third pe
 rson—and when each is valuable. We’ll create a quick story and share it\
 , showing how impromptu stories can help in design sessions.\n\nTags: co
 mputer\, ux\, interaction\, forum\, oregon\, portland\, chifoo\, user-ex
 perience\, story telling\n\nImported from: http://calagator.org/events/1
 250465451
URL:http://www.chifoo.org/index.php/chifoo/events_detail/persona_stories_
 weaving_together_qual_and_quant_for_a_richer_picture/
SUMMARY:CHIFOO Meeting\, Persona Stories: Weaving Together Qual and Quant
  for a Richer Picture
LOCATION:Connective DX Community Room: 2030 NW Pettygrove St\, Portland O
 R 97209 US
SEQUENCE:6
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