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Monday
May 24, 2010
5/24 Mercy Corps NW Seminar - Website Optimization
Mercy Corps NW

Having a website is not enough. You need a website that attracts new business. Learn the most important ways to optimize your website for the search engines and others ways to use your website for growing your business.

Using step-by-step training and demonstrations, learn how to optimize a website:
-Effective word and phrase selection -How to submit your website to the search engines -Optimization tools, techniques, and tips -Using title, keyword, and description tags -Word placement and density strategies -Inbound and outbound links -Helpful website tools and software -Strategies for promoting your website

Checklists and forms are provided to workshop attendees.

Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker.

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Thursday
Jan 28, 2016
Camp Optimization Meetup
Baerlic Brewing

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.

This month Ryan Campell joins Camp Optimization from Add3 (Add3 is a digital marketing agency that delivers integrated digital marketing campaigns across search, social & display advertising, helping our clients reach their marketing goals) to talk on behalf of pay per click marketing. PPC is one of the most measurable digital marketing channels available.

Come learn actionable strategies and tactics you can implement to take your optimization campaigns to the next level. Ryan has been leading and managing digital marketing campaigns for almost 10 years. He's optimized campaigns as an in house manager and now, at an agency. Ryan has a deep passion for performance based digital marketing and is an expert in paid search, SEO, and paid social media.

We will be meeting at Baerlic Brewing Company for some beer and casual networking. First round of beer is on us!

This event sponsored and hosted by roboboogie.

Who is roboboogie? Roboboogie is a Portland-based customer experience optimization agency partnering closely with brands to improve conversion rates, nurture brand advocacy and increase customer value.

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Thursday
Mar 31, 2016
March Camp Optimization Meet-Up
Ecliptic Brewing

Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins.

This month’s discussion topic: The Power of Unified Customer Data & Segment Marketing. Camp Optimization welcomes Craig Schinn, Senior Director of Solutions Consulting at Lytics. With a strong analytics background, and over 15 years e-commerce and digital marketing experience, Craig knows how to turn customer data into dollars. Join us this month as we discuss the power of customer journey mapping, and hear first hand what it takes to create more effective personalized experiences across email, web, and mobile.

Lytics is a Portland-based, easy-to-use customer data platform that creates insightful user profiles for powering personalized marketing. Check them out here www.getlytics.com.

We'll be meeting at Ecliptic Brewing for some beer and casual networking. First round is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there!

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Thursday
May 5, 2016
Analytics Pros: Google Analytics 1/2 Day Training
Revolution Hall

Analytics Pros Presents: 12:00-5:00pm Google Analytics for Optimization Training

This 1/2 day training session is a great way to quickly learn from the analytics experts, and is perfect for those getting started with Google Analytics or just looking for tips on how to get the most out of their optimization efforts.

There are limited seats remaining for the 12:00-5:00pm session. Take advantage of the special $99 price (regularly $399) and sign-up today.

Training Agenda:

12:00 - 1:30pm: Crash Course to Google Analytics

1:45 - 2:15pm: How to find what to test with Google Analytics

2:15 - 2:45pm: Integrating Google Analytics and your optimization platform

2:45 - 3:45pm: Exercise: Create, Target, and Analyze Audiences

4:00 - 5:00pm: Reporting Options, Google Optimize Demo, and Q&A

5:30 - 7:00pm: Camp Optimization Meet-Up and Happy Hour featuring Cali Pitchel

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May Camp Optimization Meet-Up and Happy Hour
Revolution Hall

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best-practices, challenges and wins. Who is roboboogie? Roboboogie is a Portland-based customer experience optimization agency partnering closely with brands to improve conversion rates, nurture brand advocacy and increase customer value.

Camp Optimization welcomes Cali Pitchel from Analytics Pros. Cali joins us this month to share her thoughts on: Why Digital Analytics Needs the Humanities.

"All too often we see data as a 'capital T -- Truth, hard numbers, fact, science. But data is meaningless without interpretation, and because so much depends on that interpretation, data analysis demands things like humility, integrity, and empathy.” - Cali Pitchel, Director of Marketing

Analytics Pros is a leading Google Analytics Partner and Premium Reseller helping brands like GoPro, ASICS, The New York Times, and Starbucks use data to better connect with and understand their customers.

First round of beers is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there!

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Thursday
Sep 15, 2016
Learn How To Build a Successful Optimization Program
Old Washington High School

Camp Optimization welcomes Tyler Bullen, Optimization Manager at Simple Bank (http://simple.com).

Discussion topic: Tools, Talent & Techniques: What it takes to build a successful optimization program.

Get tips from an expert in the trenches at an innovative, design-led company. Tyler will share his knowledge of the tools, roles, skills and techniques you need to build and run successful optimization and segment marketing programs. Simple is revolutionizing the banking industry with innovative technologies, it's impeccable user experience, and expertise in behavioral economics.

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best practices, challenges and wins.

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Thursday
Jan 19
Camp Optimization Meet-Up (Analytics, Data Visualization + CRO)
Assembly Lounge Bar (Revolution Hall)

"Data Visualization Techniques to Discover Optimization Opportunities"

Every day, we create over 2.5 quintillion bytes of data, and we'll create more tomorrow than we did today. As digital marketers, we swim through this sea of information and opportunity. But where to? And how can we read these currents? At this month's Camp Optimization, Justin Wade, eRoi's performance analyst, will share powerful—and practical—data visualization techniques to help you discover opportunities, interpret hidden patterns, and tell better stories through data.

Come to hear Justin's insights and share a free beer or glass of wine with Portland's top digital marketing, design and optimization professionals. We're at Revolution Hall, second floor of the Washington High School in Southeast Portland.

What is Camp Optimization? Camp Optimization's mission is simple: provide a casual, fun and informative forum for digital marketers and technologists to share optimization best practices, challenges and wins.

Who is roboboogie? Roboboogie is a Portland-based digital experience optimization agency partnering closely with brands to improve conversion rates, nurture brand advocacy and increase customer value.

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Thursday
Jun 29
Camp Optimization Meet Up
Assembly Lounge Bar

We are all trying to innovate upon our optimization processes, but how do you actually make that happen?

CEO of DevelopmentNow, Ben Strackany brings 20 years of startup and consulting experience to review case studies and techniques about how to optimize new product ideas. Come away with actionable strategies to use iteration, feedback loops and data to develop a Minimum Viable Product.

Come network and share a beer with Portland's top digital marketing, design and optimization professionals at the Assembly Lounge Bar located at Washington High School on the second floor in Suite 213. Enter through the Marthas entrance on the first floor and take the elevator or stairs up to the second floor.

Don’t forget to RSVP and spread the word. The first round of drinks is on us!

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Monday
Sep 18
Marketing Loves Sales
through The Leftbank Annex

Marketing Loves Sales is the only event where marketers can focus entirely on generating, developing, and closing marketing-led opportunities. Generate more revenue, refocus on sales, and learn from other B2B marketers. The two-day event, hosted at the beautiful Leftbank Annex in downtown Portland, brings together the top B2B marketing minds and thought leaders to share how marketing departments can better coordinate with Sales and drive revenue. Marketing Loves Sales 2017 will focus on Event Marketing, Landing Page Optimization, Sales Development, Programmatic and Social, and Search. Join us in discovering what strategies and tactics most effectively drive revenue.

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