BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20100314T020000 RDATE:20100314T020000 RDATE:20110313T020000 RDATE:20120311T020000 RDATE:20130310T020000 RDATE:20140309T020000 RDATE:20150308T020000 RDATE:20160313T020000 RDATE:20170312T020000 RDATE:20180311T020000 RDATE:20190310T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT BEGIN:STANDARD DTSTART:20101107T020000 RDATE:20101107T020000 RDATE:20111106T020000 RDATE:20121104T020000 RDATE:20131103T020000 RDATE:20141102T020000 RDATE:20151101T020000 RDATE:20161106T020000 RDATE:20171105T020000 RDATE:20181104T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20100518T223504Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100524T210000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100524T180000 DTSTAMP;VALUE=DATE-TIME:20100518T223504Z LAST-MODIFIED;VALUE=DATE-TIME:20100518T223504Z UID:http://calagator.org/events/1250458698 DESCRIPTION:Having a website is not enough. You need a website that attra cts new business. Learn the most important ways to optimize your website for the search engines and others ways to use your website for growing your business. \;\n \;\nUsing step-by-step training and demonstr ations\, learn how to optimize a website: \;\n-Effective word and p hrase selection \;\n-How to submit your website to the search engines \;\n-Optimization tools\, techniques\, and tips \;\n-Using title\ , keyword\, and description tags \;\n-Word placement and density stra tegies \;\n-Inbound and outbound links \;\n-Helpful website tools and software \;\n-Strategies for promoting your website \;\n \; \nChecklists and forms are provided to workshop attendees. \;\n \; \nTom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software progr amming) and speaks at legal conferences throughout North America and tec hnology conferences around the world. His practical and entertaining pre sentation style makes him a highly sought after speaker. \;\n \;\ nSIGN UP ONLINE\n\nTags: mercy corps northwest\, website\, seminar\, sma ll business\, search engine\, optimization\n\nImported from: http://cala gator.org/events/1250458698 URL:http://www.mercycorpsnw.org/what-we-do/seminars/ SUMMARY:5/24 Mercy Corps NW Seminar - Website Optimization LOCATION:Mercy Corps NW: 43 SW Naito Pkwy\, Portland OR 97204 US SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20160114T192037Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160128T193000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160128T163000 DTSTAMP;VALUE=DATE-TIME:20160114T192037Z LAST-MODIFIED;VALUE=DATE-TIME:20160114T192037Z UID:http://calagator.org/events/1250469631 DESCRIPTION:What is Camp Optimization? Camp Optimization's mission is sim ple: provide a casual\, fun and informative forum for digital marketers and technologists to share optimization best-practices\, challenges and wins. \;\n \;\nThis month Ryan Campell joins Camp Optimization fro m Add3 (Add3 is a digital marketing agency that delivers integrated digi tal marketing campaigns across search\, social &\; display advertisin g\, helping our clients reach their marketing goals) to talk on behalf o f pay per click marketing. PPC is one of the most measurable digital mar keting channels available. \;\n \;\nCome learn actionable strategi es and tactics you can implement to take your optimization campaigns to the next level. Ryan has been leading and managing digital marketing cam paigns for almost 10 years. He's optimized campaigns as an in house mana ger and now\, at an agency. Ryan has a deep passion for performance base d digital marketing and is an expert in paid search\, SEO\, and paid soc ial media. \;\n \;\nWe will be meeting at Baerlic Brewing Company for some beer and casual networking. First round of beer is on us! \; \n \;\nThis event sponsored and hosted by roboboogie. \;\n \;\n Who is roboboogie? Roboboogie is a Portland-based customer experience op timization agency partnering closely with brands to improve conversion r ates\, nurture brand advocacy and increase customer value.\n\nTags: opti mization\, digitalmarketing\, digital\, marketing\, seo\, ppc\, meetups\ , ux\, agency\, portland\, beer\, free\n\nImported from: http://calagato r.org/events/1250469631 URL:https://www.eventbrite.com/e/january-camp-optimization-tickets-206321 49314 SUMMARY:Camp Optimization Meetup LOCATION:Baerlic Brewing: 2235 SE 11TH AVE IN SE\, Portland OR 97214 US SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20160309T205143Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160331T203000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160331T173000 DTSTAMP;VALUE=DATE-TIME:20160309T205143Z LAST-MODIFIED;VALUE=DATE-TIME:20160309T205143Z UID:http://calagator.org/events/1250469931 DESCRIPTION:Camp Optimization's mission is simple: provide a casual\, fun and informative forum for digital marketers and technologists to share optimization best-practices\, challenges and wins. \;\n \;\nThis m onth’s discussion topic: The Power of Unified Customer Data &\; Segme nt Marketing. \;\nCamp Optimization welcomes Craig Schinn\, Senior Di rector of Solutions Consulting at Lytics. With a strong analytics backgr ound\, and over 15 years e-commerce and digital marketing experience\, C raig knows how to turn customer data into dollars. Join us this month as we discuss the power of customer journey mapping\, and hear first hand what it takes to create more effective personalized experiences across e mail\, web\, and mobile. \;\n \;\nLytics is a Portland-based\, eas y-to-use customer data platform that creates insightful user profiles fo r powering personalized marketing. Check them out here www.getlytics.com . \;\n \;\nWe'll be meeting at Ecliptic Brewing for some beer and casual networking. First round is on us! \;\nMake sure to spread the word and don't forget to RSVP. We hope to see you there!\n\nTags: ux\, o ptimization\, development\, a/b testing\, seo\, ppc\, marketing\, digita l marketing\, testing\, iterative testing\, data\, meetups\, nerds\, opt imizely\, mobile\, apps\, email\, personalization\n\nImported from: http ://calagator.org/events/1250469931 URL:https://www.eventbrite.com/e/march-camp-optimization-meet-up-tickets- 22701313239 SUMMARY:March Camp Optimization Meet-Up LOCATION:Ecliptic Brewing: 825 N Cook St\, Portland OR 97227 US SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20160428T192730Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160505T170000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160505T120000 DTSTAMP;VALUE=DATE-TIME:20160428T192730Z LAST-MODIFIED;VALUE=DATE-TIME:20160428T192730Z UID:http://calagator.org/events/1250470192 DESCRIPTION:Analytics Pros Presents: \;\n12:00-5:00pm Google Analytics for Optimization Training \;\n \;\nThis 1/2 day training session is a great way to quickly learn from the analytics experts\, and is perf ect for those getting started with Google Analytics or just looking for tips on how to get the most out of their optimization efforts. \;\n&# 13\;\nThere are limited seats remaining for the 12:00-5:00pm session. Ta ke advantage of the special $99 price (regularly $399) and sign-up today . \;\n \;\nTraining Agenda: \;\n \;\n12:00 - 1:30pm: Crash C ourse to Google Analytics \;\n \;\n1:45 - 2:15pm: How to find what to test with Google Analytics \;\n \;\n2:15 - 2:45pm: Integrating Google Analytics and your optimization platform \;\n \;\n2:45 - 3 :45pm: Exercise: Create\, Target\, and Analyze Audiences \;\n \;\n 4:00 - 5:00pm: Reporting Options\, Google Optimize Demo\, and Q&\;A&# 13\;\n \;\n5:30 - 7:00pm: Camp Optimization Meet-Up and Happy Hour fe aturing Cali Pitchel \;\n \;\n \;\n\n\nTags: ga\, analytics\, training\, optimization\, google\, analyticspros\, roboboogie\, pdx\, te ch\, learn\, testing\n\nImported from: http://calagator.org/events/12504 70192 URL:https://www.eventbrite.com/e/google-analytics-for-optimization-ticket s-24750754172 SUMMARY:Analytics Pros: Google Analytics 1/2 Day Training LOCATION:Revolution Hall: 1300 SE Stark St.\, Portland OR 97214 USA SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20160428T193022Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160505T193000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160505T173000 DTSTAMP;VALUE=DATE-TIME:20160428T193022Z LAST-MODIFIED;VALUE=DATE-TIME:20160428T193022Z UID:http://calagator.org/events/1250470193 DESCRIPTION:What is Camp Optimization? Camp Optimization's mission is sim ple: provide a casual\, fun and informative forum for digital marketers and technologists to share optimization best-practices\, challenges and wins. \;\nWho is roboboogie? Roboboogie is a Portland-based customer experience optimization agency partnering closely with brands to improve conversion rates\, nurture brand advocacy and increase customer value.& #13\;\n \;\nCamp Optimization welcomes Cali Pitchel from Analytics Pr os. Cali joins us this month to share her thoughts on: Why Digital Analy tics Needs the Humanities. \;\n \;\n"\;All too often we see da ta as a 'capital T -- Truth\, hard numbers\, fact\, science. But data is meaningless without interpretation\, and because so much depends on tha t interpretation\, data analysis demands things like humility\, integrit y\, and empathy.” - Cali Pitchel\, Director of Marketing \;\n \;\n Analytics Pros is a leading Google Analytics Partner and Premium Reselle r helping brands like GoPro\, ASICS\, The New York Times\, and Starbucks use data to better connect with and understand their customers. \;\ n \;\n \;\nFirst round of beers is on us! Make sure to spread the word and don't forget to RSVP. We hope to see you there! \;\n \;\n \n\nTags: CRO\, meetup\, networking\, free\, optimization\, beer\, drink ing\, pdx\, analytics\n\nImported from: http://calagator.org/events/1250 470193 URL:https://www.eventbrite.com/e/may-camp-optimization-meetup-tickets-249 33942092 SUMMARY:May Camp Optimization Meet-Up and Happy Hour LOCATION:Revolution Hall: 1300 SE Stark St.\, Portland OR 97214 USA SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20160902T175850Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160915T190000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160915T170000 DTSTAMP;VALUE=DATE-TIME:20160902T175850Z LAST-MODIFIED;VALUE=DATE-TIME:20160902T175850Z UID:http://calagator.org/events/1250470754 DESCRIPTION:Camp Optimization welcomes Tyler Bullen\, Optimization Manage r at Simple Bank (http://simple.com). \;\n \;\nDiscussion topic: T ools\, Talent &\; Techniques: What it takes to build a successful opt imization program. \;\n \;\nGet tips from an expert in the trenche s at an innovative\, design-led company. Tyler will share his knowledge of the tools\, roles\, skills and techniques you need to build and run s uccessful optimization and segment marketing programs. Simple is revolut ionizing the banking industry with innovative technologies\, it's impecc able user experience\, and expertise in behavioral economics. \;\n 3\;\nWhat is Camp Optimization? \;\nCamp Optimization's mission is si mple: provide a casual\, fun and informative forum for digital marketers and technologists to share optimization best practices\, challenges and wins.\n\nTags: optimization\, meetup\, tech\, portland\, pdx\, seo\, CR O\n\nImported from: http://calagator.org/events/1250470754 URL:https://www.eventbrite.com/e/september-camp-optimization-meet-up-tick ets-26953256917 SUMMARY:Learn How To Build a Successful Optimization Program LOCATION:Old Washington High School: SE Stark and 12th\, Portland OR 9721 4 US SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20161221T233449Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170119T190000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170119T173000 DTSTAMP;VALUE=DATE-TIME:20161221T233449Z LAST-MODIFIED;VALUE=DATE-TIME:20161221T233449Z UID:http://calagator.org/events/1250471219 DESCRIPTION:"\;Data Visualization Techniques to Discover Optimization Opportunities"\; \;\n \;\nEvery day\, we create over 2.5 quin tillion bytes of data\, and we'll create more tomorrow than we did today . As digital marketers\, we swim through this sea of information and opp ortunity. But where to? And how can we read these currents? \;\nAt th is month's Camp Optimization\, Justin Wade\, eRoi's performance analyst\ , will share powerful—and practical—data visualization techniques to hel p you discover opportunities\, interpret hidden patterns\, and tell bett er stories through data. \;\n \;\nCome to hear Justin's insights and share a free beer or glass of wine with Portland's top digital marke ting\, design and optimization professionals. We're at Revolution Hall\, second floor of the Washington High School in Southeast Portland. \ ;\n \;\nWhat is Camp Optimization? \;\nCamp Optimization's mission is simple: provide a casual\, fun and informative forum for digital mar keters and technologists to share optimization best practices\, challeng es and wins. \;\n \;\nWho is roboboogie? \;\nRoboboogie is a Po rtland-based digital experience optimization agency partnering closely w ith brands to improve conversion rates\, nurture brand advocacy and incr ease customer value.\n\nTags: CRO\, optimization\, data\, data visualiza tion\, analytics\, jobs\n\nImported from: http://calagator.org/events/12 50471219 URL:https://www.eventbrite.com/e/january-camp-optimization-meet-up-ticket s-30467778947 SUMMARY:Camp Optimization Meet-Up (Analytics\, Data Visualization + CRO) LOCATION:Assembly Lounge Bar (Revolution Hall): 1300 Southeast Stark Stre et\, Portland Oregon 97214 USA SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20170612T170021Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170629T190000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170629T173000 DTSTAMP;VALUE=DATE-TIME:20170612T170021Z LAST-MODIFIED;VALUE=DATE-TIME:20170612T170021Z UID:http://calagator.org/events/1250472069 DESCRIPTION:We are all trying to innovate upon our optimization processes \, but how do you actually make that happen? \;\n \;\nCEO of Deve lopmentNow\, Ben Strackany brings 20 years of startup and consulting exp erience to review case studies and techniques about how to optimize new product ideas. Come away with actionable strategies to use iteration\, f eedback loops and data to develop a Minimum Viable Product. \;\n \ ;\nCome network and share a beer with Portland's top digital marketing\, design and optimization professionals at the Assembly Lounge Bar locate d at Washington High School on the second floor in Suite 213. Enter thro ugh the Marthas entrance on the first floor and take the elevator or sta irs up to the second floor. \;\n \;\nDon’t forget to RSVP and spre ad the word. The first round of drinks is on us! \;\n \;\n\n\nTags : marketing\, tech\, techpdx\, digital marketing\, seo\, CRO\, networkin g\, meet up\, digital\, optimization\, innovation\n\nImported from: http ://calagator.org/events/1250472069 URL:https://www.eventbrite.com/e/june-camp-optimization-meet-up-tickets-3 5157528113 SUMMARY:Camp Optimization Meet Up LOCATION:Assembly Lounge Bar: 1300 SE Stark St. Suite 213\, Portland OR 97213 US SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20190305T192803Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20190321T193000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20190321T180000 DTSTAMP;VALUE=DATE-TIME:20190305T192803Z LAST-MODIFIED;VALUE=DATE-TIME:20190305T192803Z UID:http://calagator.org/events/1250475195 DESCRIPTION:Join us for a very special\, expert panel edition of Roboboog ie’s Camp Optimization. Our next meet-up will feature Roboboogie’s very own website optimization pros\, sharing their wisdom across three unique disciplines. Anyone interested in learning more about the process\, too ls and techniques required to make a test-and-optimize program successfu l should attend. As if that is not enough\, we will also explore the mer its of consuming mezcal with an A/B test\, and enjoy light appetizers an d the Latin-American flair of Teote. \;\n \;\nProgram: \;\n \;\n6:00-6:30 PM - Mezcal A/B tasting and light appetizers \;\n \; \n6:30-7:15 PM - Panel discussion and audience Q&\;A \;\n \;\nN etwork with Portland's top digital marketing\, design and optimization p rofessionals at Teote Mezcalería\, located on NE Alberta. Don't forget t o RSVP and spread the word. Your first drink is on us. Come enjoy a beve rage and some light appetizers. \;\n\n\nTags: meetup\, tech\, testing \, optimization\, mezcal\, teote\, pdx\, agency\, consultancy\n\nImporte d from: http://calagator.org/events/1250475195 URL:https://www.eventbrite.com/e/special-edition-march-camp-optimization- ab-testing-mezcal-why-optimization-matters-tickets-58017521970 SUMMARY:Special Edition: March Camp Optimization | A/B Testing\, Mezcal T asting & Why Optimization Matters w/ Roboboogie LOCATION:Teote Mezcalería: false SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20190305T193041Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20190321T193000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20190321T180000 DTSTAMP;VALUE=DATE-TIME:20190305T193041Z LAST-MODIFIED;VALUE=DATE-TIME:20190305T193041Z UID:http://calagator.org/events/1250475196 DESCRIPTION:Join Roboboogie for a very special\, expert panel edition of our bi-monthly meetup: Camp Optimization. Our next meet-up will feature Roboboogie’s very own website optimization pros\, sharing their wisdom a cross three unique disciplines. Anyone interested in learning more about the process\, tools and techniques required to make a test-and-optimize program successful should attend. As if that is not enough\, we will al so explore the merits of consuming mezcal with an A/B test\, and enjoy l ight appetizers and the Latin-American flair of Teote. Admission is FREE ! \;\n \;\nProgram: \;\n \;\n6:00-6:30 PM - Mezcal A/B tasti ng and light appetizers \;\n \;\n6:30-7:15 PM - Panel discussion a nd audience Q&\;A \;\n \;\nNetwork with Portland's top digital marketing\, design and optimization professionals at Teote Mezcalería\, located on NE Alberta. Don't forget to RSVP and spread the word. Your fi rst drink is on us. Come enjoy a beverage and some light appetizers.\n\n Tags: meetup\, tech\, testing\, optimization\, mezcal\, teote\, pdx\, ag ency\, consultancy\n\nImported from: http://calagator.org/events/1250475 196 URL:https://www.eventbrite.com/e/special-edition-march-camp-optimization- ab-testing-mezcal-why-optimization-matters-tickets-58017521970 SUMMARY:Special Edition: March Camp Optimization | A/B Testing\, Mezcal T asting & Why Optimization Matters w/ Roboboogie LOCATION:Teote Mezcalería: false SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20190508T182149Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20190523T190000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20190523T173000 DTSTAMP;VALUE=DATE-TIME:20190508T182149Z LAST-MODIFIED;VALUE=DATE-TIME:20190508T182149Z UID:http://calagator.org/events/1250475590 DESCRIPTION:Topic: The Path to CX Omniscience - The Power (and the Potent ial Pitfalls) in Predicting User Frustration \;\n \;\nImagine that you could know in real time anytime a user on your site was having a ba d experience. Imagine you could know before they have a chance to get fr ustrated and way before they stop to reach out for help. How would this change your ability to offer support\, to understand your product pitfal ls and to prioritize the things on your roadmap? \;\n \;\nIn this month's talk Agata Bugaj\, Sr. Director of Product Management at FullSto ry\, will discuss the future of AI in understanding and improving the cu stomer experience\, and some of the pitfalls to look out for along the w ay. \;\n \;\nCome network with Portland's top digital marketing\, design and optimization professionals at the Show Bar located at Washing ton High School in Suite 101 on the first floor. \;\n \;\nDon't fo rget to RSVP and spread the word. First round of drinks is on us with an RSVP!\n\nTags: optimization\, digital marketing\, portland\, tech\, dev elopment\, AI\, CRO\, fullstory\, ab testing\, meetups\, events\, fun\, drinking\n\nImported from: http://calagator.org/events/1250475590 URL:https://www.eventbrite.com/e/may-camp-optimization-meet-up-featuring- fullstory-tickets-59249509879 SUMMARY:May Camp Optimization (Digital Marketing Meet-Up) LOCATION:Show Bar at Revolution Hall: 1300 Southeast Stark Street\, Suite 101\, Portland Oregon 97214 US SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20170810T192448Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20191007T180000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20191007T080000 DTSTAMP;VALUE=DATE-TIME:20170810T192448Z LAST-MODIFIED;VALUE=DATE-TIME:20191017T011809Z UID:http://calagator.org/events/1250472365 DESCRIPTION:This year’s Marketing Loves Sales event will focus on the piv otal role Social Media plays for marketing and sales. For the first time \, the event will have tracks dedicated to the nuances of social media f or each of these teams. From planned marketing programs to social sellin g\, our speaker lineup is packed with industry experts and practitioners who will deliver fresh ideas and innovative case studies. \;\n \; \nJoin more than 300 sales and marketing and sales professionals for a d ay focused on upping your social media game!\n\nTags: marketing\, sales\ , b2b\, google\, linkedin\, workshop\, conferece\, portland\, business\, agency\, digital\, search\, speakers\, local\, company\, keynote\, prof essional\, networking\, happy\, hour\, leads\, partners\, departments\, event\, development\, social\, optimization\, seo\, paid\, sem\, media\, online\, internet\, analytics\, strategy\, tactics\, revenue\, opportun ity\, experts\, moz\, ceo\, leaders\, manager\, integration\, director\, executive\, founder\, leverage\, advertising\, technology\, association \, oregon\, september\n\nImported from: http://calagator.org/events/1250 472365 URL:http://marketinglovessales.com SUMMARY:Marketing Loves Sales LOCATION:Portland Center Stage at The Armory 128 Northwest 11th Avenue Po rtland\, OR 97209: 128 Northwest 11th Avenue\, Portland OR 97209 USA SEQUENCE:3 END:VEVENT END:VCALENDAR