Stephen Grieco, Senior Account Manager of Struck (Digital Branding and Advertising agency) will present about the concept of frictionless purchasing online, and what it means to everyone working in the web world today. With iPhone's built-in app-store, to Amazon's One-Click purchasing, it's important to remove any barrier between a customer's decision to make a purchase, and actually making it.

If you build any sort of website that wants users to make a purchase at some point, you should attend this talk!

Food will be generously provided by Vitamin T.