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  <div class="vevent h-event"> <h1 class="summary p-name">Frictionless Purchasing on the Web</h1> <div class='date'><time class="dtstart dt-start" title="2012-05-10T18:45:00" datetime="2012-05-10T18:45:00">Thursday, May 10, 2012 from 6:45</time>–<time class="dtend dt-end" title="2012-05-10T20:30:00" datetime="2012-05-10T20:30:00">8:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390594'><span class='fn org p-name'>Webtrends</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">851 SW 6th Ave., Suite 1600</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=851%20SW%206th%20Ave.,%20Suite%201600,%20Portland%20OR%2097204%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Stephen Grieco, Senior Account Manager of Struck (Digital Branding and Advertising agency) will present about the concept of frictionless purchasing online, and what it means to everyone working in the web world today. With iPhone's built-in app-store, to Amazon's One-Click purchasing, it's important to remove any barrier between a customer's decision to make a purchase, and actually making it.</p> <p>If you build any sort of website that wants users to make a purchase at some point, you should attend this talk!</p> <p>Food will be generously provided by Vitamin T.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.meetup.com/pdxweb/events/62396462/">Website</a></li> </ul> </div>