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May 6, 2009
IP Beyond ID
Stoel Rives LLP

Licensing Executives Society Oregon SW Washington Chapter

IP Beyond ID Leveraging Trade Dress to Enhance and Develop Brand

TOPIC OVERVIEW Trade dress of a product or a service is often overlooked in a company’s overall branding and trademark strategies. Sophisticated companies are using trade dress in ever expanding ways to establish brand recognition. Trade dress has been traditionally limited to product packaging such as the unique shape of the Coke bottle, but it has now become much broader and pervasive. Companies are developing unique building designs and restaurant layouts, integrating logos into product and store designs, establishing exclusive use of color in signage, ads and displays. Through examples and case studies, the presenters from Ziba Design and Stoel Rives LLP will describe what is happening in the marketplace and provide predictions of what may be in store for the future.

SPEAKER Jeremy Kaye Jeremy Kaye is a Creative Director at Ziba Design with extensive experience in global business strategy, design management, product development and brand marketing. As an entrepreneur and director with major global corporations Jeremy has worked with some of the world’s foremost apparel and consumer product companies (Nike, Gap Inc., J. Crew and Patagonia, IBM, P&G). At Ziba, Jeremy leads teams to create solutions for global clients by crafting compelling branded experiences that support key business strategies.

SPEAKER & DISCUSSION MODERATOR John A. Rafter, Jr. Jay is a partner in Stoel Rives' Intellectual Property practice group. His background includes experience obtaining both trademark and patent protection for clients in a wide range of technology. He is experienced in managing major client patent portfolios, preparing opinion letters and negotiating licenses. He has also represented clients in enforcing or defending intellectual property rights via patent, trademark, and trade dress litigation in several districts of the federal courts, patent interference proceedings before the U.S. Patent and Trademark Office Board of Appeals and Interferences, and trademark opposition proceedings, including successfully defending a trade dress claim before the 9th Circuit Court of Appeals.

REGISTRATION: $20: LES members $25: Non-members $10: Students (with ID)

$5 additional for on-site registration

*Members of the following organizations will receive the LES Member rate SAO, TechAmerica, Oregon Bio

Nov 5, 2013
Brand Camp
Green Rising Marketing

What’s making you feel lost in your marketing?

Your Brand, your Marketing, is one of those things that feels like it should be easy; people act like it should come naturally. You try, but indecision paralyzes you, and everything sounds over-the-top, too weak, or just …sigh… weird.

So, where to start? To kickstart? To Re-Start?

You’ve got the passion, you love what you do, and hell, quite frankly, the world needs you. (If only they knew about you.)

Enter Green Rising. Why pay big, fancy agency fees, when DIY is way more fun? We’ll teach you everything we know (and can fit into 2 days), so you can up your game, get focused, and share your inner powerhouse with the rest of the world.

You deserve it.

On day 1 of Brand Camp you’ll learn how to:

…articulate the WHY of what you do …find your best customers …stand. out.

How can we top that?

On day 2, you’ll learn how to:

…carry out your vision on your own terms with the basics of marketing and social media (insta-what?), and make real, live connections to experts in graphic design, web design, photography and more. -Learn + Do = Marketing ready-to-go

You will work intensively to sharpen your marketing tools and tactical implementation, all while making great connections within a small class size. Be prepared to have homework every week and really get to know your business in a new way.

When: Nov. 5th (session 1) & Nov. 19th (session 2)

Where: 1306 NW Hoyt St. #300, Portland, OR 97209

Pricing: $150 for one session, $250 if you sign up for both at the same time (includes lunch @ Paragon)

Email [email protected] if you're interested!

Feb 7, 2019
Free Workshop for Startups: Punch Up Your Pitch
US Custom House / WeWork

Are you a founder struggling to explain your startup in a clear and compelling way? Does it take too long for people to “get” what your company is about? Would you like to feel more confident in your pitch?

Get the breakthrough you need to tell a bolder story about your matter how complex your product is. Join me, messaging strategist Emma O’Brien, for a workshop to help clarify and strengthen your startup’s story.

In this small workshop, you’ll learn 3 proven strategies -- illustrated by real-life examples -- to frame your startup in a way that gets people genuinely interested. You’ll be guided through simple exercises to get started, plus the opportunity to get on-the-spot feedback.

Whether you’re just working on an idea or trying to attract investment, this workshop will help you uplevel your messaging, pitch your startup, and allow you to move forward with clarity and conviction.