tag:calagator.org,2005:/events/searchCalagator: Events tagged with: brand2019-01-17T11:12:19-08:00tag:calagator.org,2005:Calagator::Event/12504571542009-04-29T13:43:27-07:002009-04-29T13:43:27-07:00IP Beyond IDWednesday, May 6, 2009 from 5:30-8pm at Stoel Rives LLPhttp://calagator.org/events/12504571542009-05-06T17:30:00-07:002009-05-06T20:00:00-07:00<div class="vevent">
<h1 class="summary">IP Beyond ID</h1>
<div class='date'><time class="dtstart dt-start" title="2009-05-06T17:30:00" datetime="2009-05-06T17:30:00">Wednesday, May 6, 2009 from 5:30</time>–<time class="dtend dt-end" title="2009-05-06T20:00:00" datetime="2009-05-06T20:00:00">8pm</time></div>
<div class="location vcard">
<a href='/venues/202390557' class='url'>
<span class='fn org'>Stoel Rives LLP</span>
</a>
<div class="adr">
<div class="street-address">900 SW Fifth Ave., Suite 2600</div>
<span class="locality">Portland</span>
, <span class="region">OR</span>
<span class="postal-code">97204</span>
<div class='country-name'>US<div>
(<a href='https://maps.google.com/maps?q=900%20SW%20Fifth%20Ave.,%20Suite%202600,%20Portland%20OR%2097204%20US'>map</a>)
</div>
</div>
<div class="description">
<p>Licensing Executives Society
Oregon SW Washington Chapter</p>
<p>IP Beyond ID
Leveraging Trade Dress to Enhance and Develop Brand</p>
<p>TOPIC OVERVIEW
Trade dress of a product or a service is often overlooked in a company’s overall branding and trademark strategies. Sophisticated companies are using trade dress in ever expanding ways to establish brand recognition. Trade dress has been traditionally limited to product packaging such as the unique shape of the Coke bottle, but it has now become much broader and pervasive. Companies are developing unique building designs and restaurant layouts, integrating logos into product and store designs, establishing exclusive use of color in signage, ads and displays. Through examples and case studies, the presenters from Ziba Design and Stoel Rives LLP will describe what is happening in the marketplace and provide predictions of what may be in store for the future.</p>
<p>SPEAKER
Jeremy Kaye
Jeremy Kaye is a Creative Director at Ziba Design with extensive experience in global business strategy, design management, product development and brand marketing. As an entrepreneur and director with major global corporations Jeremy has worked with some of the world’s foremost apparel and consumer product companies (Nike, Gap Inc., J. Crew and Patagonia, IBM, P&G). At Ziba, Jeremy leads teams to create solutions for global clients by crafting compelling branded experiences that support key business strategies.</p>
<p>SPEAKER & DISCUSSION MODERATOR
John A. Rafter, Jr.
Jay is a partner in Stoel Rives' Intellectual Property practice group. His background includes experience obtaining both trademark and patent protection for clients in a wide range of technology. He is experienced in managing major client patent portfolios, preparing opinion letters and negotiating licenses. He has also represented clients in enforcing or defending intellectual property rights via patent, trademark, and trade dress litigation in several districts of the federal courts, patent interference proceedings before the U.S. Patent and Trademark Office Board of Appeals and Interferences, and trademark opposition proceedings, including successfully defending a trade dress claim before the 9th Circuit Court of Appeals.</p>
<p>REGISTRATION:
$20: LES members
$25: Non-members
$10: Students (with ID)</p>
<p>$5 additional for on-site registration</p>
<p>*Members of the following organizations will receive the LES Member rate
SAO, TechAmerica, Oregon Bio</p>
</div>
<h3>Links</h3>
<ul>
<li><a class="url" href="http://www.usa-canada.les.org/chapters/oregon/upcoming.asp">Website</a></li>
</ul>
<div class="tags">
<h3>Tags</h3>
<p><a class="p-category" href="/events/tag/brand">brand</a>, <a class="p-category" href="/events/tag/intellectual property">intellectual property</a>, <a class="p-category" href="/events/tag/stoel">stoel</a>, <a class="p-category" href="/events/tag/trade dress">trade dress</a>, <a class="p-category" href="/events/tag/trade mark">trade mark</a>, <a class="p-category" href="/events/tag/ziba">ziba</a></p>
</div>
<div class='single_view_right'>
<a href='http://calagator.org/events/1250457154.ics'>Download to iCal</a>
<div id='edit_link'>
<p>You can <a href="http://calagator.org/events/1250457154/edit">edit this event</a>.</p>
</div>
<div id='metadata'>
This item was added directly to Calagator <br /><strong>Wednesday, April 29, 2009 at 1:43pm</strong>.
</div>
</div>
</div>
45.517 -122.678tag:calagator.org,2005:Calagator::Event/12504650922013-10-22T13:24:52-07:002013-10-22T13:28:49-07:00Brand CampTuesday, November 5, 2013 from 8:30am-6pm at Green Rising Marketinghttp://calagator.org/events/12504650922013-11-05T08:30:00-08:002013-11-05T18:00:00-08:00<div class="vevent">
<h1 class="summary">Brand Camp</h1>
<div class='date'><time class="dtstart dt-start" title="2013-11-05T08:30:00" datetime="2013-11-05T08:30:00">Tuesday, November 5, 2013 from 8:30am</time>–<time class="dtend dt-end" title="2013-11-05T18:00:00" datetime="2013-11-05T18:00:00">6pm</time></div>
<div class="location vcard">
<a href='/venues/202394215' class='url'>
<span class='fn org'>Green Rising Marketing</span>
</a>
<div class="adr">
<div class="street-address">1306 NW Hoyt St. #300</div>
<span class="locality">Portland</span>
, <span class="region">OR</span>
<span class="postal-code">97209</span>
<div class='country-name'>US<div>
(<a href='https://maps.google.com/maps?q=1306%20NW%20Hoyt%20St.%20%23300,%20Portland%20OR%2097209%20US'>map</a>)
</div>
</div>
<div class="description">
<p>What’s making you feel lost in your marketing?</p>
<p>Your Brand, your Marketing, is one of those things that feels like it should be easy; people act like it should come naturally. You try, but indecision paralyzes you, and everything sounds over-the-top, too weak, or just …sigh… weird.</p>
<p>So, where to start? To kickstart? To Re-Start?</p>
<p>You’ve got the passion, you love what you do, and hell, quite frankly, the world needs you. (If only they knew about you.)</p>
<p>Enter Green Rising. Why pay big, fancy agency fees, when DIY is way more fun? We’ll teach you everything we know (and can fit into 2 days), so you can up your game, get focused, and share your inner powerhouse with the rest of the world.</p>
<p>You deserve it.</p>
<p>On day 1 of Brand Camp you’ll learn how to:</p>
<p>…articulate the WHY of what you do
…find your best customers
…stand. out.</p>
<p>How can we top that?</p>
<p>On day 2, you’ll learn how to:</p>
<p>…carry out your vision on your own terms with the basics of marketing and social media (insta-what?), and make real, live connections to experts in graphic design, web design, photography and more.
-Learn + Do = Marketing ready-to-go</p>
<p>You will work intensively to sharpen your marketing tools and tactical implementation, all while making great connections within a small class size. Be prepared to have homework every week and really get to know your business in a new way.</p>
<p>When: Nov. 5th (session 1) & Nov. 19th (session 2)</p>
<p>Where: 1306 NW Hoyt St. #300, Portland, OR 97209</p>
<p>Pricing: $150 for one session, $250 if you sign up for both at the same time (includes lunch @ Paragon)</p>
<p>Email <a href="mailto:lauren@greenrisingmarketing.com">lauren@greenrisingmarketing.com</a> if you're interested!</p>
</div>
<h3>Links</h3>
<ul>
<li><a class="url" href="http://www.greenrisingmarketing.com/brand-camp/">Website</a></li>
</ul>
<div class="tags">
<h3>Tags</h3>
<p><a class="p-category" href="/events/tag/advertising">advertising</a>, <a class="p-category" href="/events/tag/brand">brand</a>, <a class="p-category" href="/events/tag/branding">branding</a>, <a class="p-category" href="/events/tag/camp">camp</a>, <a class="p-category" href="/events/tag/class">class</a>, <a class="p-category" href="/events/tag/marketing">marketing</a>, <a class="p-category" href="/events/tag/workshop">workshop</a></p>
</div>
<div class='single_view_right'>
<a href='http://calagator.org/events/1250465092.ics'>Download to iCal</a>
<div id='edit_link'>
<p>You can <a href="http://calagator.org/events/1250465092/edit">edit this event</a>.</p>
</div>
<div id='metadata'>
This item was added directly to Calagator <br /><strong>Tuesday, October 22, 2013 at 1:24pm</strong> and last updated <br /><strong>Tuesday, October 22, 2013 at 1:28pm</strong>.
</div>
</div>
</div>
45.5271 -122.6843tag:calagator.org,2005:Calagator::Event/12504748602019-01-17T11:12:19-08:002019-01-17T11:12:19-08:00Free Workshop for Startups: Punch Up Your PitchThursday, February 7, 2019 from noon-1pm at US Custom House / WeWorkhttp://calagator.org/events/12504748602019-02-07T12:00:00-08:002019-02-07T13:00:00-08:00<div class="vevent">
<h1 class="summary">Free Workshop for Startups: Punch Up Your Pitch</h1>
<div class='date'><time class="dtstart dt-start" title="2019-02-07T12:00:00" datetime="2019-02-07T12:00:00">Thursday, February 7, 2019 from noon</time>–<time class="dtend dt-end" title="2019-02-07T13:00:00" datetime="2019-02-07T13:00:00">1pm</time></div>
<div class="location vcard">
<a href='/venues/202395553' class='url'>
<span class='fn org'>US Custom House / WeWork</span>
</a>
<div class="adr">
<div class="street-address">220 NW 8th Avenue</div>
<span class="locality">Portland</span>
, <span class="region">OR</span>
<span class="postal-code">97209</span>
<div class='country-name'>us<div>
(<a href='https://maps.google.com/maps?q=220%20NW%208th%20Avenue,%20Portland%20OR%2097209%20us'>map</a>)
</div>
</div>
<div class="description">
<p>Are you a founder struggling to explain your startup in a clear and compelling way? Does it take too long for people to “get” what your company is about? Would you like to feel more confident in your pitch?</p>
<p>Get the breakthrough you need to tell a bolder story about your startup...no matter how complex your product is. Join me, messaging strategist Emma O’Brien, for a workshop to help clarify and strengthen your startup’s story.</p>
<p>In this small workshop, you’ll learn 3 proven strategies -- illustrated by real-life examples -- to frame your startup in a way that gets people genuinely interested. You’ll be guided through simple exercises to get started, plus the opportunity to get on-the-spot feedback.</p>
<p>Whether you’re just working on an idea or trying to attract investment, this workshop will help you uplevel your messaging, pitch your startup, and allow you to move forward with clarity and conviction.</p>
</div>
<h3>Links</h3>
<ul>
<li><a class="url" href="https://www.eventbrite.com/e/punch-up-your-pitch-helping-founders-tell-a-bolder-startup-story-tickets-54951545552">Website</a></li>
</ul>
<div class="tags">
<h3>Tags</h3>
<p><a class="p-category" href="/events/tag/brand">brand</a>, <a class="p-category" href="/events/tag/founder">founder</a>, <a class="p-category" href="/events/tag/messaging">messaging</a>, <a class="p-category" href="/events/tag/pitch">pitch</a>, <a class="p-category" href="/events/tag/portland">portland</a>, <a class="p-category" href="/events/tag/startup">startup</a>, <a class="p-category" href="/events/tag/story">story</a></p>
</div>
<div class='single_view_right'>
<a href='http://calagator.org/events/1250474860.ics'>Download to iCal</a>
<div id='edit_link'>
<p>You can <a href="http://calagator.org/events/1250474860/edit">edit this event</a>.</p>
</div>
<div id='metadata'>
This item was added directly to Calagator <br /><strong>Thursday, January 17, 2019 at 11:12am</strong>.
</div>
</div>
</div>
45.5248 -122.678