Thursday, Feb. 12th, 2009

5:30pm - 8:30pm

Location: Renaissance on the Riverfront 136 SW Washington Ave. Corvallis, Oregon 97333

Google Map

RSVP TO: SAO by emailing sao-coordinator [AT] corvallis.sao.or.us

$5 for SAO members or students, $15 non-members Includes finger food and no-host bar AGENDA:

  5:30 - 6:15: Business Networking Time with finger food, no host bar
  6:15 - 6:30: 30-Second Mic (give us your technology business elevator pitch!!)
  7:00 Program: Jerry Saveriano, Sanda Communications - Introduction to Social Media for B2B companies.

PROGRAM:

How's your blog? Do you Twitter? Are your customers talking about your company online? Have your competitors started to use social media tools like YouTube videos, LinkedIn or even FaceBook to reach out to your markets? Social media and networks are exploding for B2B applications* and this presentation can help get you started.

SM4B2B will discuss how you can develop an online strategy to decide if SM is the best new way to engage your customers, prospects, channel partners and even your own people, whether they are on the other side of the globe or in the next cubical. And if it's the right time for your business, we'll show you how to get a fast, affordable start to test the waters.

We'll show examples of SM4B2B websites we built including what worked and what failed. We'll provide you with a set of definitions, research materials and good business reasons for going Web2.0 this year.

We'll cover key SM4B2B topics such as:

* What it is and why it's important.
* How to decide if now's the time.
* What does it cost? What will it make? Will it pay? How long will it take?
* How to start small, fast and cheap
* Should you build your own or join an industry community?
* What are the right tools, platforms and people to get started?

The Corvallis Chapter of the Software Association of Oregon is starting a Special Interest Group (SIG) to explore the best ways of growing our businesses using social media tools and helping other local companies learn how to get online putting Web 2.0 and social media tools to work. If you’re interested in seeing what we're planning to do with the SAO SM4B2B SIG (enough initials for you?), this meeting is the place to be. An objective of the SM4 SIG will be to build an online community of local companies that participate in the High Tech After Hours Conference held in Corvallis each November.

SPEAKER:

Jerry W. Saveriano, President & CEO - Sanda Communications, Inc (http://sandacom.com/)

Jerry W. Saveriano is president of Sanda Communications, a marketing, advertising and public relations agency that has for over a decade worked with high tech, software and other clients..

For over twenty-five years Saveriano has consulted and lectured internationally on advanced automation topics such as CAD/CAM, geomatics, robotics and Artificial Intelligence. He was Industrial Editor of Robotics Age magazine, founding Chairman of the Southern California Chapter of Robotics International and wrote the Pioneers of Robotics article in the Encyclopedia of Robotics published by John Wiley & Sons in 1988.

He created a series of articles and lectures on Internet Marketing and Customer Relationship Management. Jerry put on the first CRM workshop at Oregon Graduate Institute and wrote a CRM titled “E-This!” column for the Software Association of Oregon (SAO) newsletter. He has lead Sanda's Web 2.0 initiative in building online communities for B2B clients, non-profits and state agencies.

*Social Networks Get Down to Business, AUGUST 18, 2008

http://www.emarketer.com/Article.aspx?id=1006482

Think of them as digital water coolers—surrounded by thousands of workers engaged in serious business conversations.

"As compelling as the ad growth is, marketers will spend far more over the next few years to create and manage their own social networks for business customers, partners, suppliers and vendors," says Debra Aho Williamson, senior analyst at eMarketer and author of the new report, B2B Marketing on Social Networks: Engaging the Business Audience. "These business networks will serve a range of purposes, from improving customer communication and collaboration to aiding product development."

About the Program: You know the old saying that the only constant is change. That applies very much to today’s business climate. Budgets remain tight. The old communications channels are giving way to new ones. In uncertain times do you hunker down? Do you act boldly? Do you double down on your investment? What’s your strategy?

Top corporate and marketing executives coming to this TechAmerica Emerging Business breakfast will learn from four experienced marketers how to establishing an actionable marketing plan as a road-map for growth, including how to measure marketing program effectiveness.

Attendees will learn: - What are the marketing mistakes that can doom companies

• How to think strategically in developing a marketing plan

• What are some techniques for measuring marketing success

• When to abandon a strategy and try something else

• When and how to change the playing field

• What role social networking should be playing in your marketing plans

The panelists: - Martyn Etherington, Vice President, Marketing and Operations, Tektronix

• Jascha Kaykas-Wolff, Vice President of Marketing, Webtrends, Inc.

• Kevin Renner, President, B2B Marketing Strategies

• Kevin Tate, Founder & Principal, StepChange Group

Moderator: - Bob Patterson, President, MKTX, Inc.

Details: When: Thursday, April 8, 2010 Time: 7:30 - 9:00 a.m. Where: Oregon Zoo, Skyline Banquet Room, Portland, OR Cost: $35 TechAmerica Members, $35 SAO & OEN Technology Industry Members, $55 Nonmember Technology Companies, $95 Other Nonmembers

If you are interested in sponsoring this event, contact [email protected], (503) 624-5715.

Startup Weekend B2B is a 54 hour event where developers, designers, marketers and other startup enthusiasts come together to pitch their business-to-business startup ideas, form teams, build products, and launch their revenue generating startup.

With each new tool and prospect, the B2B marketing landscape shifts. Alongside these changes, the use cases of pre-defined templates and processes for understanding our audience move minute-to-minute. Marketers need to react more quickly to the needs of their customers and advocates and such real-time engagement has a multiplier effect on our lead funnels.

Join the TAO Marketing Community as we explore the shift from leading, to being customer-led, including:

*Are the days of a pre-defined buyer's journey becoming a thing of the past?

*How can we all be good listeners and good marketers?

*Is there a multiplier effect when we measure the impact of advocacy on the lead funnel?

The hand-selected panel by our TAO Marketing Committee will host a group of Oregon's tech marketing leaders to share their stories and advice. All attendees are encouraged to join the conversation, share experiences, and get answers to burning questions.

Panelists

Bill Schneider - Senior Director of Product Marketing, Urban Airship

Pinky Gonzales - Director of Marketing, Digimarc

Julie Zisman - Head of Marketing, Little Bird

Janet Johnson - Consulting CMO, O'Johnson Partner

Moderator

Ashley Hall - Partner Marketing Manager, iovation

This year’s Marketing Loves Sales event will focus on the pivotal role Social Media plays for marketing and sales. For the first time, the event will have tracks dedicated to the nuances of social media for each of these teams. From planned marketing programs to social selling, our speaker lineup is packed with industry experts and practitioners who will deliver fresh ideas and innovative case studies.

Join more than 300 sales and marketing and sales professionals for a day focused on upping your social media game!

Join Us for an Exclusive Event RealWear Developer Academy Join us in historic Vancouver, Washington for RealWear Developer Academy! During this two-day event for software engineers, you will gain hands-on experience creating enterprise apps for the HMT platform. Register for RealWear Developer Academy and receive either an HMT-1 or HMT-1Z1 for free.

Why Attend RealWear Developer Academy?

-Opportunity to solve real-world problems with the HMT platform. Bring your questions, bring your laptops, and get ready to program for the world’s best rugged wearable computers. -Small class size and personalized attention from RealWear engineers. This exclusive event is limited to 25 attendees. -HMT-1 or HMT-1Z1 included with your registration. -Learn from the best. Network with your fellow HMT developers in the RealWear community!

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change.

The marketing opportunity on LinkedIn is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon.

This webinar is designed for B2B marketers, corporates and consultants to help you engage your audience, optimize your efforts and grow your business using LinkedIn.

Takeaways - Creating the best first impression - Optimizing your content strategy - being generous and adding value - Strategically building your network - WHO you connect with and WHY - Winning algorithm love - how to optimize your reach and engagement - Sharing your expert voice - in groups and beyond - Bringing it all together