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Wednesday
Nov 11, 2009
Unfolding News
Stoel Rives LLP

News is in the news. The last few years have seen significant changes in patterns of consumption and propagation of news content. Increasingly, the influence of online search, aggregation and community sites, niche blogs, specialized classified lists, combined with the demand for measurable advertising and audience engagement is putting pressure on traditional business models. Add in the growth of mobile internet, and we have the makings of a perfect storm.
- What is the future of printed news? - Who will invest in investigative journalism? - Will micro-payments, subscriptions or pay-walls work?
- Where is the technology or platform opportunity?

Steve Woodward, CEO Nozzl Media will provide an overview of how Nozzl helps publishers, readers and advertisers with real-time, local news streams on mobile devices.

Peter Bhatia, Executive Editor, The Oregonian will join Steve for an informative and insightful discussion with TiE members and entrepreneurs.

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Thursday
Nov 15, 2012
Explore Portland (Brought to you by Jason Falls' Social Media Explorer)
through Embassy Suites Portland - Washington Square

Explore Portland, hosted by Social Media Explorer's Jason Falls, is a two-day social media and digital marketing conference happening Nov. 15-16 at the Embassy Suites Washington Square. Explore features national speakers and thought leaders in the industry including Unmarketing and The Book of Business Awesome author Scott Stratten, leading social and content strategist Jay Baer, Edelman Digital's Michael Britto, and more. Topics include social media strategy, integrating social and traditional mediums, mobile marketing innovation, the integration of email and social media and more. The two-day ticket also includes breakfast, lunch and a cocktail hour. Go to http://ar.gy/portlandexplore for more details and to register.

USE DISCOUNT CODE: PDXROCKS for $200 off your ticket price.

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Tuesday
Nov 5, 2013
Brand Camp
Green Rising Marketing

What’s making you feel lost in your marketing?

Your Brand, your Marketing, is one of those things that feels like it should be easy; people act like it should come naturally. You try, but indecision paralyzes you, and everything sounds over-the-top, too weak, or just …sigh… weird.

So, where to start? To kickstart? To Re-Start?

You’ve got the passion, you love what you do, and hell, quite frankly, the world needs you. (If only they knew about you.)

Enter Green Rising. Why pay big, fancy agency fees, when DIY is way more fun? We’ll teach you everything we know (and can fit into 2 days), so you can up your game, get focused, and share your inner powerhouse with the rest of the world.

You deserve it.

On day 1 of Brand Camp you’ll learn how to:

…articulate the WHY of what you do …find your best customers …stand. out.

How can we top that?

On day 2, you’ll learn how to:

…carry out your vision on your own terms with the basics of marketing and social media (insta-what?), and make real, live connections to experts in graphic design, web design, photography and more. -Learn + Do = Marketing ready-to-go

You will work intensively to sharpen your marketing tools and tactical implementation, all while making great connections within a small class size. Be prepared to have homework every week and really get to know your business in a new way.

When: Nov. 5th (session 1) & Nov. 19th (session 2)

Where: 1306 NW Hoyt St. #300, Portland, OR 97209

Pricing: $150 for one session, $250 if you sign up for both at the same time (includes lunch @ Paragon)

Email [email protected] if you're interested!

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Wednesday
Feb 12, 2014
Be Your Own Brand Evangelist: adventures in DIY branding and target audience definition
Anvil Media

Anvil Media Lunch & Learn

Join Alicia Nagel from Alicia Nagel Creative for a seminar on branding and audiences on February 12.

You might think that your target audience is “everyone”, but marketing to everyone often leads to generic messaging that goes unnoticed. Instead, show a little personality! Embrace your core values and let your passion shine through. By defining your brand and identifying your target audience(s) you can connect with your customers. When you understand your customer, you can anticipate their decision-making process and ace their evaluation of your product or service. Customers who forge a bond with your brand spread the word about your company’s awesomeness and become brand evangelists. Seminar attendees will learn how to define their brand, define their target audience(s), anticipate their audience’s decision making process, and foster brand evangelists for their company. Presentation will be followed by a brief Q&A.

Read The 5 Stages of Getting To Know Your Audience for a taste of some of the topics which will be covered.

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Anvil office. Food and beverages will be provided. Register now to save your seat!

Cost: Free

Register for the Seminar

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Tuesday
Oct 21, 2014
Creating Great Visual Media Content on a Shoestring Budget
Alberta Main Street

Seminar Presented by: Jennie Day-Burget & Jessica Williams, Prichard Communications

Social media is changing and if you are like most small business owners, it’s hard to keep up! This training is for anyone in need of the latest trends for visual media platforms like Instagram, Pinterest and Vine.

Learn how to use these tools on a shoestring budget and examine how leaders in the field are successfully using these visual media platforms.

Key takeaways will include: • Three new things you can do immediately to enhance your visual media platforms • Practical help in setting up these channels in a strategic way • How to create content using visual media tools that support your goals

When: Tuesday, October 21, 2014 Where: Alberta Main Street (1722 NE Alberta Street) Time: 9:30-11AM RSVP online: http://tinyurl.com/osgp5rt (Preference given to Alberta Street businesses) Free! Refreshments provided.

2014-15 Seminar Series Sponsor: Umpqua Bank

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Monday
Sep 18
Marketing Loves Sales
through The Leftbank Annex

Marketing Loves Sales is the only event where marketers can focus entirely on generating, developing, and closing marketing-led opportunities. Generate more revenue, refocus on sales, and learn from other B2B marketers. The two-day event, hosted at the beautiful Leftbank Annex in downtown Portland, brings together the top B2B marketing minds and thought leaders to share how marketing departments can better coordinate with Sales and drive revenue. Marketing Loves Sales 2017 will focus on Event Marketing, Landing Page Optimization, Sales Development, Programmatic and Social, and Search. Join us in discovering what strategies and tactics most effectively drive revenue.

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