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  <div class="vevent h-event"> <h1 class="summary p-name">CHIFOO Event: Coding is for Coders: Why Designers Should Learn Business and What You Can Do About It</h1> <div class='date'><time class="dtstart dt-start" title="2017-10-04T18:30:00" datetime="2017-10-04T18:30:00">Wednesday, October 4, 2017 from 6:30</time>–<time class="dtend dt-end" title="2017-10-04T20:00:00" datetime="2017-10-04T20:00:00">8pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202395406'><span class='fn org p-name'>New Relic</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">111 Southwest 5th Avenue, Suite 2700</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=111%20Southwest%205th%20Avenue,%20Suite%202700,%20Portland%20OR%2097204%20US'>map</a>) </div> </div> <div class="description p-description"> <p>CHIFOO presents "Coding is for Coders: Why Designers Should Learn Business and What You Can Do About It" with Patrick Neeman, icertis!</p> <p>Most designers may have heard something like, "learn to code like your life depends on it.” While empathy for the engineering process is important, and that mythical designer / coder may exist, in general, this advice is misguided. Bad for you, bad for your team, bad for your organization, and most importantly, bad for your career.</p> <p>In this talk, Patrick will explain why you should not learn to code and instead focus on learning the in’s an out’s of business. He’ll cover:</p> <p>• Why learning about business is a good idea for any user experience professional</p> <p>• Why most businesses secretly want designers to learn business</p> <p>• What aspects of business are important to user experience</p> <p>• How you can take action to learn it in your organization</p> <p>• Where you can apply what you have learned to your current job, and your future jobs</p> <p>About the Speaker</p> <p>Patrick Neeman (@usabilitycounts) (mostly) in Seattle, Washington. He is currently Sr. Director of User Experience at icertis. He was Director of Product Design at Apptio, and Director of User Experience at Jobvite. After a complete redesign of the application, Jobvite received a Webby award for employment, and the Deloitte What Works award.</p> <p>Come join CHIFOO for our tenth speaker event for 2017's theme "Thriving in Chaos: Strategies for Good Design".</p> <p><a href="http://bit.ly/2hRy9jc">http://bit.ly/2hRy9jc</a></p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.chifoo.org">Website</a></li> </ul> </div>