The Oregon chapter of the Product Development and Management Association (PDMA) is pleased to present our 2nd Social Event in 2009! Join us in the Executive Lounge on the second floor of the Crowne Plaza Hotel located in Lake Oswego.

This third event follows the highly success March Panel session and provides a comfortable, informal group setting where you can network with your peers and meet the members of the recently formed PDMA executive team. Come and learn about the next 2 educational sessions and the plans for 2009.

Where:

  Crowne Plaza – Lake Oswego
  14811 SW Kruse Oaks Drive
  Portland, Oregon

Details: * $10 in advance - http://www.pdma.org/oregon or $15 at the door. * Includes hors d'oeuvres and non-hosted Beer & Wine * Pricing is the same for members and non-members of the PDMA

PDMA Oregon Chapter Our mission is to help marketing professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. We are extending our welcome to professionals whose expertise lies anywhere within the entire marketing/sales cycle.

The Oregon chapter of the Product Development and Management Association (PDMA) invites you to its first 2010 Learning and Networking Event; "Proven Techniques Turning Customer Requirements into Successful Products! Using 'Voice of the Customer' processes to develop products that meet REAL market needs."

A major component of business success is developing products that meet customer needs and provide superior value. Meeting customer needs requires that those needs be understood. The "voice of the customer" (VOC) is the term to describe the stated and unstated customer needs or requirements. The voice of the customer can be captured in a variety of ways: direct discussion or interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports, etc.

This program will explore the practical side of collecting and using the VOC. Frank Binnendyk, and expert in VOC and a founder partner of Customer Alignment Consulting will explain the basics of this market research methodology. Then, three representatives from companies that have used the VOC research will provide a users' perspective. They will explain why and how they did it; how they used the information gathered; if it worked well or didn't meet their expectations and what were their VOC lessons learned. Ed de la Fuente VP of Marketing from Aperion Audio, John Williams Product Marketing Manager from FEI and Robert Buxton a High Tech B2B Professional will present company examples. The contrast between these types of companies will provide insights into how a VOC program can be scaled and adapted to meet the needs and resources of any company.

After presentations by the panelists, members of the audience can express opinions and ask questions of the panel during the Q&A session.

Event Details Thursday, January 21, 2010 5:30 - 6:00 pm Registration and Networking 6:00 - 7:30 pm Presentations and Q&A

Portland State Business Accelerator Building 2828 Southwest Corbett Avenue Portland, OR 97201 (503) 725-2312

$20 on-line registration prior to the event. $25 at the door

Register now at www.pdma.org/oregon

For more detailed information, contact: John Huber VP of Programs, PDMA Oregon Chapter (503) 706-8350 [email protected]

Press announcement released by Steve Gerts, VP Communications, PDMA Oregon Chapter

PDMA LEARNING EVENT - THURSDAY, MAY 20th, 5:30-7:30 pm

FIXING THE #1 CAUSE OF NEW PRODUCT FAILURE EFFECTIVELY COMMUNICATING MARKET REQUIREMENTS TO R&D

Product Development and Management Association Learning and Networking Event

Most new products fail even though really smart people work hard to make them successful. Why is that? The journey from a glimmer of a new idea to a commercially winning product is long and arduous, with many steps and decisions along the way. This event will identify the most common causes of new product failure and propose action to avoid those problems in the future. The discussion will range from the fuzzy front end to sales support and from individual to team to market challenges.

Two of the most experienced Product Managers in Portland, with combined new product experience of over 50 years, will illustrate the causes of failure with real-world examples. Audience members will have time to pose questions, offer comments and exchange ideas on this important and challenging topic.

Everyone involved in product planning and product development from either the engineering or marketing side will benefit. The causes that will be explained apply to start-up companies as well as large, established corporations. By attending, you’ll be able to go back to your product development activities and quickly assess if you’re at risk of becoming a victim of one or several of these all too common pitfalls.

This event will be at: Portland State Business Accelerator intersection of SW Corbett Ave. & SW Meade St. Portland, OR 97201

Be aware that this location can be difficult to find. The best set of directions for finding the event are available at http://psba.pdx.edu/drivingdirections
NOTE: if using GPS or online mapping: use intersection of SW Corbett Ave and SW Meade St, Portland, OR 97201. Do NOT use street address (2828 SW Corbett Ave.), as you will be given bad directions.

$20 on-line registration prior to the event $25 at the door (A discount is available for PDMA members)

For more details on the event and the speakers and to register on-line, visit www.pdma.org/oregon For additional information contact: Steve Little Programs Director -- PDMA/Oregon Chapter 503-756-2545 [email protected]

The paradigm of developing a new product in an internal R&D department has been changed to a more flexible and open way through Open Innovation (OI). With continuous increase in the rate of expenditure in R&D outpacing the rate of sales and the market pressure demanding shorter New Product Development (NPD) Life Cycle, increased revenue and consistent market growth, big companies like Procter and Gamble and others had to adopt new paradigms for their R&D and business strategy. Which they accomplished by means of OI, increasing the inflow of new ideas and boosting business by licensing their own non-utilized IP. With the advent of internet in the 80’s and its massive adoption during the 90’s leading to a consequent globalization in an information age and a shift towards social network and web 2.0, Small and Medium Enterprises (SME) are also looking for ways to capitalize in the power of global knowledge through the adoption of OI. The shift in paradigm through OI from in-house R&D to a broader approach enables companies to explore and exploit the untapped universal knowledge available globally (inbound) and also profit from internal not used knowledge/IP and products (outbound).

The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its July Learning and Networking Event. At this event, experienced professionals will discuss the state of and the trends of Open Innovation in corporations and how it is reshaping the battle ground and leveraging competitiveness. By attending this event, you will learn “What” and “How” successful corporations are facing the challenges of transitioning and implementing an Open Model which can give you good insights on “Why”, “What” and “How” to leverage OI in your business.

Based on attendee feedback, we will have two networking sessions – one before the discussion begins (5:30-6:00) and one after the discussion ends (7:30-8:00).

A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.

Moderator: TBD Panelists: Antonie Jetter, Professor at PSU’s Engineering and Technology Management Department Peter Fornell, Director of Engineering, Consumer TelePresence BU, Cisco Systems, Inc Shimon Shmueli, Founder & Partner at Touch360, Adjunct Professor at PSU’s Engineering and Technology Management Department.

Your Oregon Chapter of the Product Development and Management Association (PDMA) - the folks who bring you ProductCamp Portland - invites you to its November Learning and Networking Event with featured speaker Gerry Langeler.

Product and business success in general has three fundamental elements - Vision, Process and Output. Unfortunately, not everyone is equally skilled in all three areas. Gerry started forming a model to describe eight “characters” around the presence or absence of those attributes during his time at Mentor Graphics and has been refining it over the years. He will offer an overview of this model at our event. By understanding Gerry’s “Success Matrix”, you will have a better understanding of why some individuals and product teams flourish while others struggle. You will also be able to apply this model to your individual professional growth and career advancement.

Don’t miss this opportunity to meet and learn from one of the most successful and experienced high-tech executives in Portland. We will also preview our exciting program for 1H 2014, including ProductCamp Portland 3.0.

Our Presenter - Gerry Langeler

Gerry Langeler currently serves as Managing Director and Partner of OVP Venture Partners and focuses on investments in the digital energy, software, imaging and digital biology sectors.

Prior to joining OVP in 1992, Gerry was co-founder of Mentor Graphics Corporation (NASDAQ: MENT) in Portland, OR in 1981. There he served as President, and over eleven years helped lead Mentor through its IPO to over $400M in worldwide sales and over $1B in market capitalization. He began his technology career at Tektronix. Langeler received the Lifetime Achievement award from the Oregon Entrepreneurs Network in 2011.

Date: Thursday, November 21, 2013

Schedule:

5:30– 6:00pm Gathering / Networking / Refreshments**

6:00 – 6:15pm Announcements (upcoming events, who’s hiring, etc.)

6:15 – 7:00pm The Success Matrix

7:00 – 7:30pm Q&A / Open discussion

7:30 – 8:00pm Networking

Cost:

$10 on-line registration prior to the event **

$15 at the door

A discount is available for PDMA members.

To register online, go to http://www.pdma.org/p/cm/ld/fid=1022

** Note: This is a no-host event. The complete Lucky Lab food and drink menu is available. Grab a cold ale & bite to eat - and bring a friend or colleague to add to the discussion.

DIGITAL RESEARCH BEYOND GOOGLE

How B2B Marketers Can Gather Better Intelligence In A Big Data World

PDMA Learning and Networking Event

Thursday, September 18, 2014

6:00 - 8:00pm

Presenter: Sean Campbell, Cascade Insights

This event is for anyone who wishes to gather meaningful competitive and market intelligence from digital sources. Sean will share examples that illustrate how internet tools, such as LinkedIn, Indeed, Twitter and SlideShare can be used to answer specific questions and give you valuable insights into important market trends and your competitor’s strategies and tactics. In addition to his informative presentation, there will be a Q&A session during which time attendees can explore details of intelligence gathering.

Sean Campbell is an internationally recognized, speaker, author, and, expert in the fields of competitive and market intelligence. Sean has been quoted in Forbes, the New York Times, ZDNet, LA Times, and other publications and has presented at MIT’s Sloan Management School and SCIP (Strategic and Competitive Intelligence Professionals) conferences in the US, Europe, and Asia.

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact: David Nash, Chapter President, at [email protected].

We encourage everyone in Oregon who is interested in the Product Development Manager's Association to become a member of the National PDMA. For a great explanation on the benefits of membership in the PDMA, click(http://www.pdma.org/p/cm/ld/fid=171)

Schedule:

6:00 – 6:30pm: Gathering / Networking / Refreshments**

6:30 – 6:45pm: Announcements (upcoming events, who’s hiring, etc.)

6:45 – 7:30pm: Panel Discussion

7:30 – 7:45pm: Q&A / Open discussion

7:45 – 8:00pm: Networking

Cost:

$10 on-line registration prior to the event **

$15 at the door

A discount is available for PDMA members

To register online, click on the website above

** Note: This is a no-host event. The complete Lucky Lab food and drink menu is available. Grab a cold ale & bite to eat - and bring a friend or colleague to add to the discussion!

Product Managers need good information to make good decisions. But how do you get this information? There are many online surveys at your disposal, such as SurveyMonkey, SurveyGizmo, and SurveyWriter, but any one of them can be subverted by bad survey design. This event will give you an overview of how to plan research properly, how to write a good questionnaire so you can obtain meaningful information, and decide which self-service survey tool will best encourage users to complete your survey to deliver significant results.

Panelists:

Steve Boespflug, Director of Research at Pivot Group

Steve has worked in market research for 21 years. Before joining Pivot he was a principal of two full service market research companies, where he designed and managed more than 500 quantitative and qualitative research studies. Steve has worked directly with more than 100 client companies ranging from small start-ups to large organizations like Hewlett-Packard, 3M, Intel, Microsoft, United Airlines, Oregon State Lottery and Gartner. Steve has used a wide variety of data collection methodologies and analytics. He has managed over 200 online survey projects globally using Surveywriter, Surveygizmo and Surveymonkey, and has relied on the top online panel companies worldwide. He holds a Bachelor’s degree from the University of North Dakota and an MBA from the University of Minnesota's Carlson School of Management.

Mike Pritchard, President, Five Circles Research and Pricing Gurus

Mike's career before market research spanned engineering, marketing and management in England and the US, culminating in managing a major industrial product line at Intel where he learned the value of market insights in product development. Mike has been involved in online market research since it first started, with his own company and before that in senior positions at comScore and leading vendors in Portland and Seattle. His clients range from large technology companies such as Intel, Microsoft, Amazon, Real Networks, Hewlett-Packard and Netgear, as well as start-ups who want to test viability, size the market, and make pricing decisions. Along with full-service projects, Mike consults and trains those who wish to take on some tasks of a market research project themselves. Mike speaks frequently on market research issues, and is a world-renowned expert on pricing research using the Van Westendorp Price Sensitivity Meter (included in his presentation for Product Camp Portland 2014). He holds a Bachelor of Science degree from the University of Southampton (England) and a Master of Business Administration degree from the University of Oregon.

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact: David Nash, Chapter President, at [email protected].

We encourage everyone in Oregon who is interested in the Product Development Manager's Association to become a member of the National PDMA. For a great explanation on the benefits of membership in the PDMA, click http://www.pdma.org/p/cm/ld/fid=171

Schedule:

6:00 – 6:30pm: Gathering / Networking / Refreshments**

6:30 – 6:45pm: Announcements (upcoming events, who’s hiring, etc.)

6:45 – 7:30pm: Panel Discussion

7:30 – 7:45pm: Q&A / Open discussion

7:45 – 8:00pm: Networking

Cost:

$10 on-line registration prior to the event **

$15 at the door

A discount is available for PDMA members

To register online, click on the website above.

** Note: This is a no-host event. The complete Lucky Lab food and drink menu is available. Grab a cold ale & bite to eat - and bring a friend or colleague to add to the discussion!