Lucky Labrador Public House Multnomah Village

THE FUZZY FRONT END OF PRODUCT INNOVATION

PDMA Learning and Networking Event

Thursday, November 20, 2014

6:00 - 8:00pm

Jon Marshall, President & Chief Innovateur, Innovation Frameworks

The Fuzzy Front End (FFE) is the messy "getting started" period of new product development processes. It includes opportunity analysis, concept generation, and pre-technical evaluation. As important as they are, these activities are often chaotic, unpredictable, and unstructured. Jon will provide an overview of this challenging period and then describe 2-3 tools or techniques that you can apply to start to bring clarity and order to this critical but least understood phase of the product life cycle. We will provide time for Q&A and an interactive discussion with the audience.

Jon is one of the area’s leading authorities on the FFE and innovation processes. For over 10 years Jon has been a fervent student and practitioner of many aspects of innovation, such as frameworks and models, creative and critical thinking, and metrics. His background in engineering and project management helps Jon merge innovation principles with the practical realities of developing products.

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact: David Nash, Chapter President, at [email protected].

We encourage everyone in Oregon who is interested in the Product Development and Management Association to become a member of the National PDMA. For a great explanation on the benefits of membership in the PDMA, click here

Schedule:

6:00 – 6:30pm: Gathering / Networking / Refreshments**

6:30 – 6:45pm: Announcements (upcoming events, who’s hiring, etc.)

6:45 – 7:30pm: Panel Discussion

7:30 – 7:45pm: Q&A / Open discussion

7:45 – 8:00pm: Networking

Cost:

$10 on-line registration prior to the event **

$15 at the door

A discount is available for PDMA members

To register online, click the website above

** Note: This is a no-host event. The complete Lucky Lab food and drink menu is available. Grab a cold ale & bite to eat - and bring a friend or colleague to add to the discussion!

DIGITAL RESEARCH BEYOND GOOGLE

How B2B Marketers Can Gather Better Intelligence In A Big Data World

PDMA Learning and Networking Event

Thursday, September 18, 2014

6:00 - 8:00pm

Presenter: Sean Campbell, Cascade Insights

This event is for anyone who wishes to gather meaningful competitive and market intelligence from digital sources. Sean will share examples that illustrate how internet tools, such as LinkedIn, Indeed, Twitter and SlideShare can be used to answer specific questions and give you valuable insights into important market trends and your competitor’s strategies and tactics. In addition to his informative presentation, there will be a Q&A session during which time attendees can explore details of intelligence gathering.

Sean Campbell is an internationally recognized, speaker, author, and, expert in the fields of competitive and market intelligence. Sean has been quoted in Forbes, the New York Times, ZDNet, LA Times, and other publications and has presented at MIT’s Sloan Management School and SCIP (Strategic and Competitive Intelligence Professionals) conferences in the US, Europe, and Asia.

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact: David Nash, Chapter President, at [email protected].

We encourage everyone in Oregon who is interested in the Product Development Manager's Association to become a member of the National PDMA. For a great explanation on the benefits of membership in the PDMA, click(http://www.pdma.org/p/cm/ld/fid=171)

Schedule:

6:00 – 6:30pm: Gathering / Networking / Refreshments**

6:30 – 6:45pm: Announcements (upcoming events, who’s hiring, etc.)

6:45 – 7:30pm: Panel Discussion

7:30 – 7:45pm: Q&A / Open discussion

7:45 – 8:00pm: Networking

Cost:

$10 on-line registration prior to the event **

$15 at the door

A discount is available for PDMA members

To register online, click on the website above

** Note: This is a no-host event. The complete Lucky Lab food and drink menu is available. Grab a cold ale & bite to eat - and bring a friend or colleague to add to the discussion!