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CHIFOO Nov 2025 - The Design of Change: How Heroes, Monsters, and Rituals Shape Transformation

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Description

Transformation has a shape, and we’ve been playing it for millennia.

The Rite of Passage is an ancient yet cutting-edge, cross-cultural design for navigating change and generating transformation. We can find it anywhere there is human change (including in the design of tabletop role-playing games). Whether you’re launching a product, shifting your creative purpose, or leading through uncertainty, there is a common framework for mapping our world from what was to what’s next while helping us create meaning in the space between.

We will explore:

Why understanding and systemically applying the Rite of Passage is critical for us to successfully navigate and influence, with agency, a constantly evolving, Al-saturated world. Examples of Rites of Passage found in all areas of human change, including within groups, social movements, and transformative innovations. How the tabletop role-playing game, as a microcosm of the Rite of Passage, acts as an experiment for transformation that can be applied to the actual world. An invitation to take part in that experiment.

Bio: About Thor Madsen

Thor Madsen helps people and organizations navigate meaningful change, whether creative, structural, or personal. He has worked across tech, media, and education, and recently completed a graduate thesis at Reed College exploring how rituals and role-playing games reflect and rehearse actual-world transformation. Through his firm, ThinkResults LLC, he blends strategic advisory with immersive design and cultural research.

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