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  • Wednesday
    Jun 5 2024
    CHIFOO: "We already knew that: When research findings fail to land" with Steve Portigal – Virtual event

    Virtual via Zoom

    Lecture Details Sometimes when we share research findings, we hear back, “We already knew that.” In this talk, I’ll examine why that happens, and what we can do about it. Sometimes, it’s a cognitive bias, called hindsight bias and also known as the “knew it all along” phenomenon. But there are other causes and we can adjust our approach to research to try and limit this all-too-common challenge.

    About Steve Portigal Steve Portigal is an experienced user researcher who helps organizations to build mature user research practices. He is the author of Interviewing Users: How To Uncover Compelling Insights (now in a second edition) and Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast.

    Website: portigal.com/