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Introduction to Balanced Solutions Mini-Workshop

Lucky Labrador Beer Hall
1945 NW Quimby
Portland, OR 97209, US (map)
Public WiFi



Level up your skills, network with peers, and learn to deliver better products, services, and solutions with this unique workshop from nuCognitive.

Developing solutions to customer problems is complex balancing act. Some products fail due to a flawed business model while others are neither desirable nor useful. This workshop invites teams to shift their thinking from developing a product or service to delivering a holistic solution that balances business, usage, and technology.

The Three-Circle Model is both a descriptive and a prescriptive approach to develop holistic solutions. It is based on the three fundamental perspectives needed for a balanced and compelling solution; Business, Usage, and Technology. -The Business circle represents the economic viewpoint. A solution must be marketable, profitable, and affordable. -The Usage circle represents the conceptual viewpoint. A solution must be desirable, usable, and useful. -The Technology circle represents the implementation viewpoint. A solution must be manufacturable, functional, and consumable (by the industry and associated ecosystems).

These three circles can be arranged in a Venn diagram with overlaps for Value, Capability, and Ingredients.

The Three-Circle Model forms a cohesive and consistent taxonomy that can be used by organizations as the basis of a shared vocabulary, thereby reducing misinterpretations and wasteful communication churn. The model is also the underlying architecture for a solution life cycle. Unlike other life cycles with phases that are based on activities (e.g. exploration, planning, development), the solution life cycle’s phases are based on the state of the solution itself. This makes the life cycle activity and method agnostic, so it works with Agile, Lean, traditional, and hybrid approaches.

Learning Outcomes: -Describe the three fundamental perspectives of a solutions: Business, Usage, and Technology -Describe the three two-circle overlaps in the model: Value, Capability, and Ingredient -Understand what a balanced solution means -Evaluate a product, service, or solution using the model to locate weaknesses and knowledge gaps -Apply the Three-Circle Model to a solution life cycle -Improve communication among teams using a common vocabulary and taxonomy for solution development -Use the model to diagnose and improve issues in solution development

Who should attend: Product management, product owners, product developers, service designers, architects, product managers, engineers, business development, business strategy, marketing, planners, project managers, software developers