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  <div class="vevent h-event"> <h1 class="summary p-name">Animation and the Future of UX!</h1> <div class='date'><time class="dtstart dt-start" title="2014-09-17T18:00:00" datetime="2014-09-17T18:00:00">Wednesday, September 17, 2014 from 6</time>–<time class="dtend dt-end" title="2014-09-17T21:00:00" datetime="2014-09-17T21:00:00">9pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393127'><span class='fn org p-name'>ISITE Design </span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">2030 NW Pettygrove Street</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=2030%20NW%20Pettygrove%20Street,%20Portland%20OR%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Since the Era of Flash, web animation has had a bad reputation: distracting, baroque, decorative, flash without substance. But with web and mobile sites adopting increasingly app-like interfaces, animation has become mission-critical to optimizing the user’s experience.</p> <p>Learn the science behind “tweening” and offloading mental models to the visual cortex. Discover the secrets animation studios use to coordinate massive efforts when designing in the 4th dimension. See all seven animation techniques working together on actual web sites people use today. Rachel Nabors has traveled the world spreading the philosophy and techniques behind web animation, and she’s bringing it home to Portland.</p> <p>Our Presenter, Rachel Nabors</p> <p>Rachel Nabors is an interaction developer, award-winning cartoonist, and host of the Infinite Canvas Screencast. She deftly blends the art of traditional storytelling with digital media to “tell better stories through code” at her interaction studio, <a href="http://tinmagpie.com/">Tin Magpie</a>. You can catch up with her at rachelnabors.com.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://rfrshpdx.org/animation-future-ux/">Website</a></li> </ul> </div>