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  <div class="vevent h-event"> <h1 class="summary p-name">Tapping Facebook's True Marketing Potential - Part 2</h1> <div class='date'><time class="dtstart dt-start" title="2011-09-20T17:30:00" datetime="2011-09-20T17:30:00">Tuesday, September 20, 2011 from 5:30</time>–<time class="dtend dt-end" title="2011-09-20T19:30:00" datetime="2011-09-20T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390594'><span class='fn org p-name'>Webtrends</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">851 SW 6th Ave., Suite 1600</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=851%20SW%206th%20Ave.,%20Suite%201600,%20Portland%20OR%2097204%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Facebook is popular. So popular in fact, our first Facebook event left people wanting more! As a result, Justin Kistner of Webtrends is back to present the sequel to his discussion about Facebook in the digital marketplace. There will be more tips and tactics for organizations looking to make Facebook work as a "loyalty program" to engage customers in meaningful conversations. He will cover using the three core Facebook marketing tools: ads, apps, and analytics. Join us to learn more about how Facebook can become a key piece of your strategic marketing planning.</p> <p>Presenter Justin Kistner: Justin is the Director of Social Products at Webtrends. During his time at Webtrends, Justin led the development of Webtrends' Facebook Analytics as well as their end to end Facebook campaign solutions. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. - an independent web presence consultancy. In addition to his role at Webtrends, Kistner founded Beer and Blog - a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.ama-pdx.org/event/archive/sept2011-webtrends-facebook.html">Website</a></li> </ul> </div>