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Going Mobile? Web Frameworks vs Native Apps: A Case Study from WebMD

Kells Irish Restaurant & Pub
112 Sw 2nd Ave
Portland, OR 97204, US (map)




Presented by the Developer Forum of the Software Association of Oregon. Online registration is open through the website until 5pm on May 18.


The sudden rise of smart phones interests organizations in extending their existing applications to work with mobile devices. The question immediately rises whether to develop native apps for the mobile platforms or to create a mobile-friendly web site.

Both approaches have pros and cons, but some code frameworks make it easy to produce websites that look and feel close to a native app by making use of HTML5 and CSS3.

Recently WebMD wanted to make a user’s Personal Health Record available in a mobile friendly manner. This talk will go over the key points which drove us to use the jQTouch framework over native apps, and it will go into technical detail showing how this framework allowed for a very fast and clean implementation.

The event includes networking, program, and lunch.


Jake Hall, Lead Developer, WebMD Jake Hall has worked in the software industry for 10 years. He has spent the last 6 years at WebMD Health Services Group and is currently Lead Developer and is has been providing leadership on the development team in moving to mobile applications.