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  <div class="vevent h-event"> <h1 class="summary p-name">Portland Macintosh Users featuring Jean MacDonald</h1> <div class='date'><time class="dtstart dt-start" title="2011-04-11T18:30:00" datetime="2011-04-11T18:30:00">Monday, April 11, 2011 from 6:30</time>–<time class="dtend dt-end" title="2011-04-11T21:00:00" datetime="2011-04-11T21:00:00">9pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390060'><span class='fn org p-name'>Ecotrust (Jean Vollum Natural Capital Center)</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">721 NW Ninth Ave</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=721%20NW%20Ninth%20Ave,%20Portland%20Oregon%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>PMUG General Meeting starts with Q&A on Macintosh and iOS topics.</p> <p>FEATURED PRESENTATION: Online Marketing for Small Business: You Are The Expert</p> <p>Among all the challenges of running your small business, marketing is one of the most daunting. It’s easy to waste time and money on strategies that don’t grow your business. It’s easy to get overwhelmed with the amount of expert advice available, and you may even be tempted to hire an expert. In fact, no one has more expertise than you when it comes to marketing your business.</p> <p>This session will cover the basics of getting started in online marketing with a focus on finding a mix of online marketing activities that will be most most beneficial to your business–and won’t waste your scarce time and resources. We’ll look at search engine optimization, pay-per-click advertising, email marketing and social media campaigns. You’ll get an overview of the basics and be able to ask questions specific to your business during the Q&A.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.pmug.org">Website</a></li> </ul> </div>