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Fostering Innovation Through Social Media – Using it Openly But Wisely

Oregon Zoo
4001 SW Canyon Rd.
Portland, OR 97221-9704, US (map)



More than just a hot topic and in the news, Social Media, led by its poster children Facebook® and Twitter ®, has quickly become an integral part of our society. While the use of these tools has become pervasive in our social interactions and many companies have integrated these methods into their outbound marketing strategies, there are fewer examples where Social Media has been used to drive innovation within a technology company.

You will hear from both the industry perspective and the media/marketing perspective on how companies are and should be using these new social media tools foster innovation on company products, services, distribution and customer service. They will discuss collaboration, creating community environments, data mining, facilitating customer feedback and how to integrate this information and collaboration into the company’s product/service development culture. Learn to balance the opportunity promised by Social Media with the real need to protect your Intellectual Property.

Join us for this informative breakfast meeting and learn how your organization can make the most of this powerful tool.


  • Kent Lewis, President, Anvil Media, Inc. Kent Lewis is responsible for managing operations, marketing and business development to achieve the search engine marketing agency's mission: to be one of the most respected search engine marketing agencies in the world.

  • Matt Hixson, Senior Manager, Business Development, Tripwire, Inc. Matt leads the corporate social media strategy and oversees the team dedicated to its implementation. In this capacity, he introduced the first internal blogs within Tripwire to facilitate the exchange of best practices among employees, led the creation of Tripwire’s online user communities and spearheaded the company's presence on Twitter.

  • Allan Schrock, Sr. Researcher, Nike, Inc. Allan Schrock works at Nike as a technology researcher in the research and development group known as the “Innovation Kitchen.” He has managed patent prosecution and contract negotiations for Nike as well. Prior to Nike, Allan worked as a patent examiner for the USPTO. He received a BE in mechanical engineering from Vanderbilt University in 1988.

Event Details: When: Wednesday, November 10, 2010 Time: 7:30 - 10:00 a.m. Where: Oregon Zoo, Portland, Or Cost: $45 TechAmerica Members, $75 Nonmembers To Register: TechAmerica Oregon(503) 624-5715

Thank you Davis Wright Tremaine for sponsoring this event!