PDX 501 Tech Club: eNonprofit Benchmarks Study Discussion
Ever wonder how your email list stacks up against other nonprofits?
M+R Strategic Services and NTEN released a new eNonprofit Benchmarks Study for 2009 (Download the report at http://www.e-benchmarksstudy.com/2009.html). We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations to provide you with reliable new data, answering questions like:
* How is the financial crisis affecting online fundraising? * How do my targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits? * For state-based or local groups, what's a good email response rate
Karen Matheson, M+R Strategic Services will cover key findings on fundraising and advocacy metrics, explore what the data tells us about industry-wide changes, provide key metrics to analyze your organization's online program and take questions about the study and nonprofit online metrics.
She will also offer up real-world advice and research-based best practices for communicating effectively with your membership, helping maintain and develop supporters, build relationships, and sharing your story.
Agenda: 5:30 Networking
6:00 Presentation with Q/A
7:00 More Networking
Karen Matheson is the Manager of Quantitative Research and Analysis at M+R Strategic Services and provides strategic data analysis for a range of M+R's eCampaigns clients, including the Human Rights Campaign, Oxfam America, and Susan G. Komen for the Cure. With a B.S. in Mathematics from the University of Oregon and graduate coursework in statistics and analysis, Karen has a strong quantitative research background. In addition to co-authoring M+R and NTEN's eNonprofit Benchmarks Study (www.e-benchmarksstudy.com), Karen regularly researches and co-authors articles about best online communications strategies using data from several national nonprofits.