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PDX 501 Tech Club: eNonprofit Benchmarks Study Discussion

Lucky Labrador Brew Pub
915 SE Hawthorne Boulevard
Portland, Oregon 97214, US (map)
Public WiFi



Ever wonder how your email list stacks up against other nonprofits?

M+R Strategic Services and NTEN released a new eNonprofit Benchmarks Study for 2009 (Download the report at http://www.e-benchmarksstudy.com/2009.html). We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations to provide you with reliable new data, answering questions like:

* How is the financial crisis affecting online fundraising?
* How do my targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits?
* For state-based or local groups, what's a good email response rate

Karen Matheson, M+R Strategic Services will cover key findings on fundraising and advocacy metrics, explore what the data tells us about industry-wide changes, provide key metrics to analyze your organization's online program and take questions about the study and nonprofit online metrics.

She will also offer up real-world advice and research-based best practices for communicating effectively with your membership, helping maintain and develop supporters, build relationships, and sharing your story.

Agenda: 5:30 Networking

6:00 Presentation with Q/A

7:00 More Networking

Karen Matheson is the Manager of Quantitative Research and Analysis at M+R Strategic Services and provides strategic data analysis for a range of M+R's eCampaigns clients, including the Human Rights Campaign, Oxfam America, and Susan G. Komen for the Cure. With a B.S. in Mathematics from the University of Oregon and graduate coursework in statistics and analysis, Karen has a strong quantitative research background. In addition to co-authoring M+R and NTEN's eNonprofit Benchmarks Study (www.e-benchmarksstudy.com), Karen regularly researches and co-authors articles about best online communications strategies using data from several national nonprofits.

Please email Anna at [email protected] or Donna Arriaga at [email protected] with any questions.