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  <div class="vevent h-event"> <h1 class="summary p-name">PDX 501 Tech Club: eNonprofit Benchmarks Study Discussion</h1> <div class='date'><time class="dtstart dt-start" title="2009-06-25T17:30:00" datetime="2009-06-25T17:30:00">Thursday, June 25, 2009 from 5:30</time>–<time class="dtend dt-end" title="2009-06-25T19:30:00" datetime="2009-06-25T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390282'><span class='fn org p-name'>Lucky Labrador Brew Pub</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">915 SE Hawthorne Boulevard</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97214</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=915%20SE%20Hawthorne%20Boulevard,%20Portland%20Oregon%2097214%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Ever wonder how your email list stacks up against other nonprofits?</p> <p>M+R Strategic Services and NTEN released a new eNonprofit Benchmarks Study for 2009 (Download the report at <a href="http://www.e-benchmarksstudy.com/2009.html">http://www.e-benchmarksstudy.com/2009.html</a>). We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations to provide you with reliable new data, answering questions like:</p> <pre><code>* How is the financial crisis affecting online fundraising? * How do my targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits? * For state-based or local groups, what's a good email response rate </code></pre> <p>Karen Matheson, M+R Strategic Services will cover key findings on fundraising and advocacy metrics, explore what the data tells us about industry-wide changes, provide key metrics to analyze your organization's online program and take questions about the study and nonprofit online metrics.</p> <p>She will also offer up real-world advice and research-based best practices for communicating effectively with your membership, helping maintain and develop supporters, build relationships, and sharing your story.</p> <p>Agenda: 5:30 Networking</p> <p>6:00 Presentation with Q/A</p> <p>7:00 More Networking</p> <p>Karen Matheson is the Manager of Quantitative Research and Analysis at M+R Strategic Services and provides strategic data analysis for a range of M+R's eCampaigns clients, including the Human Rights Campaign, Oxfam America, and Susan G. Komen for the Cure. With a B.S. in Mathematics from the University of Oregon and graduate coursework in statistics and analysis, Karen has a strong quantitative research background. In addition to co-authoring M+R and NTEN's eNonprofit Benchmarks Study (<a href="http://www.e-benchmarksstudy.com">www.e-benchmarksstudy.com</a>), Karen regularly researches and co-authors articles about best online communications strategies using data from several national nonprofits.</p> <p>Please email Anna at <a href="mailto:anna@nten.org">anna@nten.org</a> or Donna Arriaga at <a href="mailto:privateaye@gmail.com">privateaye@gmail.com</a> with any questions.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://groups.nten.org/event.htm?event_id=&uid=GoLightly-nten-130380-1242951343">Website</a></li> </ul> </div>