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SCORE Marketing & Marketing Communications 101

SCORE Portland
601 S.W. 2nd Avenue, Suite 950
Portland, OR 97204, US (map)



This workshop answers three fundamental questions: 1. What is Marketing? 2. Why is it important? 3. How do you make it work for you?

Discover the change in the business environment that makes marketing vital to business success. Learn the power of the brand - and why you are the brand.

Discover how analysis of the market, customers, your offering, your distribution, pricing and sales program will lead to developing a powerful marketing plan. Learn about marketing communication vehicles and the pros and cons of each.

This dynamic, interactive, half day seminar will answer some fundamental questions about marketing: * What specifically do I need to do to effectively market my business? * Do I need a big budget to do marketing? * How do I compete with others who are doing what I'm doing? * Why do I need a marketing plan? * Discover some essentials that will help you start thinking and acting like a marketing expert.