BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20081102T020000 RDATE:20081102T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20090105T033604Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20090107T113000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20090107T080000 DTSTAMP;VALUE=DATE-TIME:20090105T033604Z LAST-MODIFIED;VALUE=DATE-TIME:20090905T202516Z UID:http://calagator.org/events/1250456373 DESCRIPTION:This workshop answers three fundamental questions: \;\n1. What is Marketing? \;\n2. Why is it important? \;\n3. How do you m ake it work for you? \;\n \;\nDiscover the change in the business environment that makes marketing vital to business success. Learn the po wer of the brand - and why you are the brand. \;\n \;\nDiscover ho w analysis of the market\, customers\, your offering\, your distribution \, pricing and sales program will lead to developing a powerful marketin g plan. Learn about marketing communication vehicles and the pros and co ns of each. \;\n \;\nThis dynamic\, interactive\, half day seminar will answer some fundamental questions about marketing: \;\n* What s pecifically do I need to do to effectively market my business? \;\n* Do I need a big budget to do marketing? \;\n* How do I compete with o thers who are doing what I'm doing? \;\n* Why do I need a marketing p lan? \;\n* Discover some essentials that will help you start thinking and acting like a marketing expert. \n\nTags: marketing\n\nImported fro m: http://calagator.org/events/1250456373 URL:http://www.scorepdx.org/workshops.php SUMMARY:SCORE Marketing & Marketing Communications 101 LOCATION:SCORE Portland : 601 S.W. 2nd Avenue\, Suite 950\, Portland OR 9 7204 US SEQUENCE:0 END:VEVENT END:VCALENDAR